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Game Livestreaming Explodes, But Women Are Less Likely To Be Paid Than Men (venturebeat.com)
A new study by game research firm SuperData Research and payment company PayPal found that eSports and game videos are driving explosive growth in livestreams. But PayPal also found a gender imbalance in pay. Women are less likely to be paid for their streams than men. VentureBeat reports: PayPal said that 34 percent of livestream viewers in the U.S. have spent more than $50 on livestream content in the past few months. But despite the growth in spending, almost half of women content creators (43 percent globally, 47 percent in the U.S.) don't get paid for what they create. The U.S. had the largest gender pay gap of the countries surveyed: Almost half as many men (24 percent) do not get paid for content they create. Globally, active paying gamers polled shop across 14 different gaming platforms and nearly 30 different storefronts over the last three months, an incredible variety.
In the U.S., respondents surveyed purchased from 26 different gaming storefronts -- the third most in the world, behind Russia (27), and Australia and Canada (28 each). While Steam is highly popular among millennials globally (31 percent buy from Steam), GameStop was resoundingly popular, with 45 percent of U.S. millennial respondents reporting shopping there for gaming content. In most countries, in-game spending is within a few dollars of average spend on full games. Surprisingly, in-game spending is skewing higher among older U.S. players: those aged 35-and-over have spent $50 on average, compared to $40 for those aged 18 to 34. Meanwhile, younger gamers are spending more in full-game downloads: $63, versus $48 for gamers 35-and-over.
In the U.S., respondents surveyed purchased from 26 different gaming storefronts -- the third most in the world, behind Russia (27), and Australia and Canada (28 each). While Steam is highly popular among millennials globally (31 percent buy from Steam), GameStop was resoundingly popular, with 45 percent of U.S. millennial respondents reporting shopping there for gaming content. In most countries, in-game spending is within a few dollars of average spend on full games. Surprisingly, in-game spending is skewing higher among older U.S. players: those aged 35-and-over have spent $50 on average, compared to $40 for those aged 18 to 34. Meanwhile, younger gamers are spending more in full-game downloads: $63, versus $48 for gamers 35-and-over.
Newsflash: Men are less likely to be paid for webcam stripshows. See anyone complaining about that?
Granted, so does the original article, which also goes on to discuss esports as a monetization opportunity. So, the article itself is about three things, and in both the article and the summary, the gender-bias topic of the headline is actually the shortest part!
I'm left to assume that the pay-gap component was slapped onto a rather dry piece about retail and esports in order to draw eyes.
Also that the summary is a mess that needs re-editing.
Also, a female streamer has 100x higher chance to draw offensive and abusive attention to herself from small minded misogynists... It more than balances things.
Yeah, and I'll bet like the previous harassment survey's the main offenders will be other women.
Om, nomnomnom...
Reasonable statement. Which actually requires a proof that a problem exists in the first place. As far as I have seen there is no proof of sex based discrimination.
All the facts I have seen show that women are worse at gaming then men and get more views then men of comparable skill.
Like the old polish guy said "How many men you need to skip to get to the first woman in chess?".
In other news, man don't buy products specifically tailored to females. Like beauty products and what not. Clearly case of matriarchy.
We need to fix it NOW. We need to stop matriarchy!!! How many man beutician do you know? Dominated by females. Females have higher salaries. We need to STOP IT NOW.
We need to immediately sack 51% of all females from beauty practice and hire man there!!! Not only that, we need to increase male salary above average, as on average right now beauty practitioners male get lower salary. STOP MATRIARCHY!
Yeah, we can also use 'pick and choose' tactics, bitch.
Also, where can I meet your wife?
more women rake in lots of dosh on instagram and such than men do.
Also don't mention it because they might try to make instagram appeal to men, and there's no universe where that goes well.
I am all for promoting workplace equality when it comes to situations where applicant may be treated unfairly. But when it comes to free selection, we're talking about marketing. I don't think there's anything wrong with segmentation, one size never fits all equally well. If anything video games in particular have already become too homogenized and generic. They've really fallen hard since the 90s, thanks to too-large budgets and attempts to appeal to too generic of an audience.
It's a tech news site. Women exist in tech. It's on-topic.
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SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Call it what it is - an earnings gap. If you control all relevant factors (experience, education, time at job, hours worked, etc) the "gap" is +/- 5% depending on the field. All the basis that everyone uses for the pay gap is avaerage pay for the gender as a whole.