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Game Livestreaming Explodes, But Women Are Less Likely To Be Paid Than Men (venturebeat.com)
A new study by game research firm SuperData Research and payment company PayPal found that eSports and game videos are driving explosive growth in livestreams. But PayPal also found a gender imbalance in pay. Women are less likely to be paid for their streams than men. VentureBeat reports: PayPal said that 34 percent of livestream viewers in the U.S. have spent more than $50 on livestream content in the past few months. But despite the growth in spending, almost half of women content creators (43 percent globally, 47 percent in the U.S.) don't get paid for what they create. The U.S. had the largest gender pay gap of the countries surveyed: Almost half as many men (24 percent) do not get paid for content they create. Globally, active paying gamers polled shop across 14 different gaming platforms and nearly 30 different storefronts over the last three months, an incredible variety.
In the U.S., respondents surveyed purchased from 26 different gaming storefronts -- the third most in the world, behind Russia (27), and Australia and Canada (28 each). While Steam is highly popular among millennials globally (31 percent buy from Steam), GameStop was resoundingly popular, with 45 percent of U.S. millennial respondents reporting shopping there for gaming content. In most countries, in-game spending is within a few dollars of average spend on full games. Surprisingly, in-game spending is skewing higher among older U.S. players: those aged 35-and-over have spent $50 on average, compared to $40 for those aged 18 to 34. Meanwhile, younger gamers are spending more in full-game downloads: $63, versus $48 for gamers 35-and-over.
In the U.S., respondents surveyed purchased from 26 different gaming storefronts -- the third most in the world, behind Russia (27), and Australia and Canada (28 each). While Steam is highly popular among millennials globally (31 percent buy from Steam), GameStop was resoundingly popular, with 45 percent of U.S. millennial respondents reporting shopping there for gaming content. In most countries, in-game spending is within a few dollars of average spend on full games. Surprisingly, in-game spending is skewing higher among older U.S. players: those aged 35-and-over have spent $50 on average, compared to $40 for those aged 18 to 34. Meanwhile, younger gamers are spending more in full-game downloads: $63, versus $48 for gamers 35-and-over.
Newsflash: Men are less likely to be paid for webcam stripshows. See anyone complaining about that?
Granted, so does the original article, which also goes on to discuss esports as a monetization opportunity. So, the article itself is about three things, and in both the article and the summary, the gender-bias topic of the headline is actually the shortest part!
I'm left to assume that the pay-gap component was slapped onto a rather dry piece about retail and esports in order to draw eyes.
Also that the summary is a mess that needs re-editing.
In other news, man don't buy products specifically tailored to females. Like beauty products and what not. Clearly case of matriarchy.
We need to fix it NOW. We need to stop matriarchy!!! How many man beutician do you know? Dominated by females. Females have higher salaries. We need to STOP IT NOW.
We need to immediately sack 51% of all females from beauty practice and hire man there!!! Not only that, we need to increase male salary above average, as on average right now beauty practitioners male get lower salary. STOP MATRIARCHY!
Yeah, we can also use 'pick and choose' tactics, bitch.
Also, where can I meet your wife?