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Google Quits Selling Tablets (techcrunch.com)

Google has quietly crept out of the tablet business, removing the "tablets" heading from its Android page. It was there yesterday, but it's gone today. TechCrunch reports: Google in particular has struggled to make Android a convincing alternative to iOS in the tablet realm, and with this move has clearly indicated its preference for the Chrome OS side of things, where it has inherited the questionable (but lucrative) legacy of netbooks. They've also been working on broadening Android compatibility with that OS. So it shouldn't come as much surprise that the company is bowing out.

Sales have dropped considerably, since few people see any reason to upgrade a device that was originally sold for its simplicity and ease of use, not its specs. Google's exit doesn't mean Android tablets are done for, of course. They'll still get made, primarily by Samsung, Amazon and a couple of others, and there will probably even be some nice ones. But if Google isn't selling them, it probably isn't prioritizing them as far as features and support.
Android Police was first to break the news.

24 of 143 comments (clear)

  1. They killed it off after 2013. by Anonymous Coward · · Score: 2, Interesting

    They had Nexus 7 releases in 2012 and 2013. Reviewed well. Sold well. People left anxiously awaiting an upgraded model. Zippo.

    1. Re:They killed it off after 2013. by Aighearach · · Score: 4, Interesting

      I bought a 2013 tablet in 2015, it was still a good buy two years later with only a small price cut.

      Google just doesn't value all money the same. They view money earned from advertising as real money, and money earned from selling real products and services is some sort of taboo blood money or something. If it was unpopular they'd be more likely to keep selling it.

    2. Re:They killed it off after 2013. by squiggleslash · · Score: 2

      money earned from selling real products and services is some sort of taboo blood money or something

      For consumer products, yeah, They've never had problems with the idea of charging for commercial services, and in some cases - such as Google Apps (not Google Docs, I mean the domain management/integration system) - they've actually withdrawn the ad supported version.

      I believe the issue with consumer products is twofold - (1) they don't want to get into the support arena for that kind of thing, and (2) they don't want to be seen as competitors to companies that, in practice, are going to be their customers. Hence selling off Motorola almost as soon as they bought it, the "We want to but..." constant flip flopping over buying T-Mobile, and so on.

      So why do they sometimes dip their toe in the market? Same reason that, for example, Microsoft occasionally does with hardware (they have the same problem): sometimes they know their customers are not going to produce the right products unless they're shown the right products can be successful. So they'll produce phones, tablets, laptops, etc, until it becomes clear that several third parties are producing the right phones, tablets, laptops, and so on.

      And that also explains why they're withdrawing from the tablet space. It's not that Google thinks tablets are failures, it's that everyone and their brother are producing good tablets that are at least as good as Google's, and usually cheaper. People who buy tablets already know what they're getting and it's what Google expects them to get. Google doesn't have to show leadership in this space any more.

      Chromebooks? Maybe. It's still a market Google wants to show leadership in. Part of that is Google hasn't really finished ChromeOS yet. So they want to make sure there's at least a handful of high end tablets that are getting the updates Google wants them to get.

      Phones? Google wants to make sure certain types of phone are available. I actually think they're screwing this side of things up, but, hey, that almost proves the principle here.

      --
      You are not alone. This is not normal. None of this is normal.
  2. Tablets themselves are dying by AuMatar · · Score: 3, Interesting

    Tablet sales worldwide are down year over year, and have been for several years. Most people just don't have a need for a device between their phone and their computer. Not surprising that it isn't Google's priority.

    --
    I still have more fans than freaks. WTF is wrong with you people?
    1. Re:Tablets themselves are dying by guacamole · · Score: 3, Insightful

      Lenovo, Samsung, and Huawei have several Android tablet products each and keep updating at least one of them every year. Tablet sales are upparently strong enough that these three plus Amazon are staying in the tablet business. The reason tablet sales are falling is because most people who wanted a tablet already got one, and they're keeping them for a long time since the tablet market is not suffering from must-replace-ecery year fad.

    2. Re:Tablets themselves are dying by quenda · · Score: 4, Insightful

      Or, Tablets are booming! They are just slightly smaller, have LTE radios now, and can make voice calls.

      My 5.9" phone does everything better than the old 7" tablet. I just hold it slightly closer.

    3. Re:Tablets themselves are dying by R3d+M3rcury · · Score: 4, Informative

      Most people just don't have a need for a device between their phone and their computer.

      I won't disagree with the "most people," but I actually like the small phone that I carry everywhere and is okay for consuming content, 8" tablet for flights, known long waits (i.e., the DMV), and 17" laptop for work on the go. When not on the go, the laptop plugs into an external big display...

    4. Re:Tablets themselves are dying by dfghjk · · Score: 2

      Most people don't have need for "8" tablet for flights, known long waits (i.e., the DMV)", and for that matter "17" laptop for work on the go". Few people use a computer for "work on the go" and fewer still live a life of standing in long lines and continual flying.

  3. Google dumps useful product...how shocking! by Tony+Isaac · · Score: 5, Insightful

    I loved my Nexus 7. Google support lasted only a couple of years. I still use SketchUp, which Google sold off several years ago. Google has a long history of creating interesting technology, and then dumping it.

    Here's a list: https://en.wikipedia.org/wiki/...

  4. Driven by Sundar Pichai not the market by Anonymous Coward · · Score: 5, Insightful

    Apple did the iPad pro and its sales of tablets went up. Android tablet sales also far outsell Google Chrome OS devices, and Microsoft has been doing 2 in 1s, which are really just tablets with keyboards and selling well.

    So lets be clear here, this is not the market speaking. It isn't that everyone wants Android devices that are 6 inches, but not 8 inches.

    The problem here is the head of Chrome OS, was Sundar Pichai, and he became CEO, and he decided that they would make ChromeOS their major OS puch on large devices. Android has been under seige ever since.

    So Android is getting worse and worse with each iteration, targetting phone markets that don't exist with 512MB RAM and tiny screens, and the push to bigger tablet devices has been ChromeOS.

    ChromeOS gets a sort of hacky Android support, which is supposed to please Android users, but is crap. And Android was supposed to help sell ChromeOS.

    You can have a large tablet, it could fit 3 phone apps side by side in landscape.... but Android can't do that and ChromeOS just adds an awful legacy windowing interface, and lots of multitasing problems, to that mess.

    What needs to happen here, is someone on Google board, thanks Pichai for his service, and Google needs to get serious about Android.

  5. Re:Not surprising by Anonymous Coward · · Score: 3, Informative

    You don't need to talk to someone that way just because they disagree with you. Take your meds, psycho.

  6. Re:If I'm getting a tablet... by Anonymous Coward · · Score: 2, Insightful

    The same way a fat device with a fan and 3 hours battery life is a tablet I'd guess?

  7. Google stopped selling tablets by 93+Escort+Wagon · · Score: 3, Interesting

    Is that sort of analogous to a decade ago when Apple stopped selling servers? Meaning, practically speaking, they already weren’t selling them but finally admitted it to themselves?

    --
    #DeleteChrome
  8. Re:If I'm getting a tablet... by Anonymous Coward · · Score: 5, Insightful

    You do understand that people buy tablets specifically because they aren't PCs. They're fast, touch orentied, easy to use, and provide an easy platform to deliver the services they want to use. To most consumers, when it comes to computers, less really is more.

    They don't have all of the problems a windows PC has. Driver issues. Bugs with windows updates. Malware.

    With a tablet you tap on the app store, tell it what app you want, tap it and you're done. There's no installer. There's no "Oh sorry you need .net framework but the installer shit itself because microsoft changed something"

    A surface is not a tablet. It's a thin laptop with a shitty keyboard.

  9. Re: Not surprising by Reverend+Green · · Score: 3, Informative

    #FakeNews

    From openbsd.org: "The current release is OpenBSD 6.3, released Apr 15, 2018."

    Sure doesn't look like it was end-of-lifed last year.

  10. Decline of Vision Saving Prophylactics by TheRealHocusLocus · · Score: 5, Insightful

    Young folk are crossing their eyes inward and squinting their way to near blindness.There's other blindness too, one of the tech articles actually says, "due to lacking developer support and no proper optimizations for the OS on the big screen" Like it's rocket science. To me it's like saying, "Google tried (and failed) to make the Android OS -- which scaled up to read and use comfortably on a tablet, to their great astonishment and horror -- to be as vision-destroying and glare sensitive as smartphones displays riddled with car-key scratches. Which are now the 'gold standard', go figure."

    Like bigger type is a bad thing. Weird.

    Isn't this ridiculous to say, even to claim when trying to divine some grand corporate purpose? Let's take a real trip back in time, say 600 years to the 'golden age' of illuminated manuscripts, even early moveable type. People were not struggling to make type smaller, they were trying to communicate to a wide audience. This includes people over 30. People over 40 have some other interesting personal habits too that help them to dismiss the 'disadvantages' of tablets... such as women carrying purses and men with briefcases, which they don't lose track of. These weird people would think nothing of toting a piece of electronics around that held as many books as a library, or gave them that actual 'videophone' or even 'speakerphone' and 'electronic book' that was PROMISED decades ago in sci-fi literature.

    But instead of just scaling up the smartphone by improving its sound quality (real speaker, low distortion, loud, anyone? Anyone?) and marketing it to the people who don't mind carrying large things around (yes 9" x 12" is large), they reproduced the worst sound the smartphone could make and crippled its cell phone capability, like a mean afterthought. It was a mechanism to force you to consume cell data plans. In order to achieve this we must discourage its ability to conveniently make voice calls.

    Which is one of the reasons the elderly are starting prefer basic phones now. They have the smarts to use them but not the vision to see them, and don't need the aggravation and expense. With a direct campaign and decent product that easily and effectively replaces a cell phone they could have been convinced.

    --
    <blink>down the rabbit hole</blink>
    1. Re:Decline of Vision Saving Prophylactics by dfghjk · · Score: 2

      "People over 40 have some other interesting personal habits too that help them to dismiss the 'disadvantages' of tablets... such as women carrying purses and men with briefcases, which they don't lose track of."

      Since when is "over 40" an indicator of "women carrying purses" and "men with briefcases"? If anything, over 40 means less likely to use a tablet.

      "(real speaker, low distortion, loud, anyone? Anyone?)"

      No one. Mobile devices shouldn't be blasting, especially for those over 40...you know, those savvy people that have developed tablet-friendly habits.

      "Which is one of the reasons the elderly are starting prefer basic phones now. "

      Not one of the reasons. The elderly that prefer basic phones ALWAYS preferred basic phones.

      "They have the smarts to use them but not the vision to see them..."

      Older people use reading glasses. Once you get there you'll understand how wrong you are.

  11. TFS is incorrect by q_e_t · · Score: 2

    Not a convincing alternative? https://www.statista.com/stati...

  12. It's a shame. I really like tablets. by Qbertino · · Score: 3, Interesting

    One of my need buddies says for him there's no space between a phone and a Subnotebooks, but I really like tablets. They're lightweight, have long battery time, easy to handle, fast, ideal for media consumption and this semester I've seen more people at college use surface tablets with styluses (stylii??) than I actually can count.

    I've gotten a cheap 8"Asus for reading notes and surfing recently, after giving my daughter my yoga 2 10" for her traveling. She loves the 18 hours of battery and the fact that it's basically a performance notebook without an attached keyboard. She uses a thin Bluetooth on if she needs one, which isn't that often.

    Bottom line: there is a solid market for tablets and Google shouldn't drop it off it IMHO.

    --
    We suffer more in our imagination than in reality. - Seneca
  13. No point when no access to competitive CPUs by 2ms · · Score: 2

    Google simply does not have access to CPUs that can compete with Apple's on mobile. To sell a tablet they would be trying to sell something that is the same price as a new Apple tablet but the same speed as a 3 year old Apple tablet. That's like trying to sell a car that is 10 years old for the same price as a new car. Until Qualcomm is able to come up with something remotely competitive with Apple chips there are not going to be any successful Google/Android/Chrome tablets. At the current time 3 year old Apple chips as are as fast as the newest Qualcomm chips. What happened?

  14. Re: Altavista? by Junta · · Score: 2

    we all benefit

    Of course, it does lock people into the Google story. Multiple hardware vendors is nice and all, but the software and services lock in is far more insidious than hardware lock in.

    That's the shame of the market, you have to pick which of the three scary corporations you want to lock yourself into (google, microsoft, or apple). The only areas of computing where this isn't the case are large enterprises (that can roll their own stuff) and hobbyists/enthusiasts (that can use a rather untethered linux distro).

    --
    XML is like violence. If it doesn't solve the problem, use more.
  15. Nexus 7 still going strong... by mixed_signal · · Score: 3, Insightful

    I bought a nice little Nexus 7 through the Google online store several years ago. It's been great. It has an HD screen, decent sound, and perfect size for reading the web and carrying around. Maybe the fact it's been this reliable is why they didn't sell more... Either that or few others like these things, but I'm not sure what's not to like.

    1. Re:Nexus 7 still going strong... by hankwang · · Score: 2

      I had a Nexus 7 (2012) that turned out to have a bug in the flash wear-leveling that made it slower and slower to the point of being unusable. Google's fix was to periodically run fstrim, but they didn't update the linux kernel to support fstrim through an encrypted filesystem. I was almost glad when I finally dropped it and cracked the screen.

  16. Re:"questionable (but lucrative) legacy of netbook by LinuxIsGarbage · · Score: 2

    I don't know what the heck is "questionable" about a netbook. ChromeBooks and similar Windows machines are simply cheap laptops. The only difference is that netbooks are supposed to sub-10 inch devices.

    I think Netbooks took the big industry players by surprise. Where the likes of Microsoft are used to trying to dictate the market, netbooks were the opposite. Companies like Asus, MSI, and Acer started making cheap (sub $400), compact sub-notebooks. Which performance was limited, and you couldn't play Crysis on them, consumers liked how they could get a cheap portable computing device that was good enough for checking email, and watching movies on the go.

    Microsoft and Intel were trying to push the likes of "Ultra-Mobile PC (UMPC)" and "Ultrabooks" and couldn't understand why consumers were flocking to cheap $300 Netbooks instead of these $1200 ultraportables. Microsoft was caught so off-guard they had to reserect Windows XP to satisfy the market.

    If nothing else Netbooks highlighted the potential market for cheap, small computing devices, which is now largely (but not entirely) satisfied with Smartphones and tablets, as well as Chromebooks.