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Bloomberg's Inside Look At Tesla's Model 3 Factory (bloomberg.com)

An anonymous reader shares an excerpt from an exclusive inside look at Tesla's Model 3 factory in Fremont, California: On the Model 3 body line on a Tuesday afternoon in early June, everything is still. Tesla is just coming off a week of downtime during which workers added a new production line, improved ventilation after a fire in the paint shop, and overhauled machines across the factory. But even after the changes, there are kinks to work out. Suddenly, dozens of robots snap into frenzied action, picking up door panels, welding window pillars, taking measurements, and on and on. This robotic dance is a visceral representation of what Tesla chief executive Elon Musk has dubbed "Alien Dreadnought," a code name for the factory that evokes an early 20th century warship, but with extraterrestrials.

The stakes couldn't be higher for Tesla, which is sprinting to produce the Model 3 in quantities great enough to turn a profit. But so far, the plant's choreography has been choppy. The flow at the factory in Fremont, California, is constantly interrupted while robots and humans are trained, retrained, or swapped out. If Tesla can't make this dance work, it will be remembered as a lesson in the dangers of irrational exuberance for automation. Success, on the other hand, could transform the car industry.

6 of 68 comments (clear)

  1. Bloomberg? Why? by whoever57 · · Score: 3, Interesting

    Bloomberg has published a slew of negative stories about Tesla, so why give them an exclusive like this? Is it some attempt to get Bloomberg to change its obvious stance?

    To support my assertion of Bloomberg's negative stance, I point readers to Bloomberg's Model 3 tracker, which has been and remains consistently low in its estimates, without acknowledging that its model is producing wrong numbers. Musk announced that Tesla is producing 3500 cars per week, while Bloomberg's estimate is 2560.

    --
    The real "Libtards" are the Libertarians!
    1. Re:Bloomberg? Why? by AlanObject · · Score: 3, Interesting

      Is it some attempt to get Bloomberg to change its obvious stance?

      That would be my guess and if I were running PR for Tesla that is what I would do.

      My housekeeper's husband works at the plant (we live about 3 miles away) and he tells me it has become pretty regular for Musk to be spending overnight at the factory. Whatever else you might say about him he seems to be taking it seriously.

    2. Re: Bloomberg? Why? by sfcat · · Score: 4, Interesting

      Right, it's a republican thing to:

      Take salt shakers of restaurant tables; Limit soft drink sizes; And push for anti-gun laws.

      You're right, Bloomberg is a raging conservative.

      Its a greed thing. Tesla is the most shorted stock in history. $12 billion is bet against Tesla. Most of those positions were initiated a few weeks/months ago when TSLA was trading in a range between $280-305. Recently the price rose to $325 (closed at ~318 today I think) and many short positions were stopped out and a brief short squeeze happened but many traders re-entered new shorts at higher entry prices and defended against a total rout (for now). If the price pops again (because Elon tweets that 5000 model 3s were produced that week), those shorts are fucked and several billion dollars will be lost by hedge funds (and gained by those, like me, long on Tesla). This is the battle being carried out right now. Its mostly retail investors in CA taking on the hedge funds in Conn and NY and the retail side is winning big right now (which rarely happens). If too much more good news comes out about Tesla, it will be all over and those shorts will be squeezed entirely out of the stock (by their risk managers). This might be an effect of our current political divisions, but its entirely outside of politics and an interesting case of the market deciding something against some very big moneyed interests. Its the rare case where the "masses" have more money than a few billionaires and are bullying them around. Its also the rare case where engineering knowledge is far more valuable than accounting knowledge in the pricing of a stock.

      --
      "Those that start by burning books, will end by burning men."
  2. Tesla is not unique here. Automotive is HARD by rahvin112 · · Score: 5, Interesting

    Automotive factory spinup is HARD. Your typical car takes over 3-4 years to spin up to full production and they don't make major changes to any model for around 5 years to maximize the CapEX spending this requires. Telsa is new to the game but many of the people they've hired aren't. They did try to do to much automation but otherwise they are experiencing the same growing pains every automotive manufacturer does. Vehicles are hard to build, they have thousands of parts with tight tolerances.

    For example, every time Toyota or GM changes a car model they'll design that change 3-4 years before it goes into production and they'll spend a year or two on a test production line refining the production and making part changes to accommodate the best work flows before the new production line is rolled out to a full production facility. Tesla as a new automaker doesn't have this option (they don't even have a test factory), they are doing the testing while building production cars and it's a painful and expensive process that will have fits and starts. Just like the model S they will change that cars subtly as time goes on and they refine production making part changes and swap outs to improve production flow and errors.

  3. Re: I think they'll succeed even if they fail by Bing+Tsher+E · · Score: 3, Interesting

    'Driverless cars' is a ridiculous moving target. Maybe Tesla should stick to their original mission: electric cars with steering wheels.

  4. Re:Quality Control by EnsilZah · · Score: 4, Interesting

    SpaceX managed to track down a faulty strut by acoustic triangulation of a few milliseconds of data from some accelerators, I'm sure it would be much easier for Tesla in a controlled environment where the vehicle doesn't explode.