AMC is Creating a Rival Service To MoviePass (axios.com)
AMC said on Wednesday it is creating a VIP tier of its loyalty program, a subscription movie theater pass called AMC Stubs A-List, which will allow users to see three movies a week in AMC theaters for $20 a month. From a report: The offering rivals that of MoviePass, a subscription movie service with longstanding tensions in negotiating pricing and theater distribution agreements with AMC. Tensions between AMC and MoviePass had gotten so bad that last year that AMC said it would try to block MoviePass. MoviePass CEO Mitch Lowe told Axios in an interview in January that MoviePass brought in 1 million tickets for AMC in December alone. Like MoviePass, the AMC subscription will let users see a certain number of films for a monthly flat fee, but will only be viewable in AMC theaters.
Considering that AMC is now the largest theater chain in the US, possibly the world (depending on how that partnership with the Chinese firm goes), they might have the ability to push back against Hollywood's unreasonable financial demands. Like the ones where Disney demands the entirety of the receipts for the first three weeks of certain Avenger or Star Wars films. Or where Disney asks for an extra 25% of receipts from any or all special events the theater may host ahead of the premiere of said films.
Just so we're all on the same page, this isn't the theater chains being greedy. They're just trying to survive the ever increasing avarice of Hollywood.