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Atari Accuses Journalists of Making Stuff Up So They Produce Recordings of the Interview (theregister.co.uk)

An anonymous reader quotes a report from The Register: Legendary games company Atari has accused a Register reporter of making stuff up and acting unprofessionally following an interview earlier this year in San Francisco at the launch of its new games console, the Atari VCS. In that article, we were critical of the fact that the machine did not work, and that its chief operating officer Michael Arzt, whom we spoke to, appeared unable to answer even the most basic questions about the product. We were shown "engineering design models" that were said to be "real" yet turned out did not work, and pointed out as much.

In the article, we wrote: "What happens if we plug this into our laptop, we ask Mike. I don't know, he says. Will it work? I don't know. If we plug it into a different games machine, will it work? No. So it's custom hardware and software? I don't know about that." Presumably this is where Atari feels that the reporter "wrote what he wanted instead of what was discussed with him." Which makes this clip tough to explain -- and we'll give you a clue: your humble Reg hack is the one with the British accent... This is a clip of Atari having no idea about its own controller.
The Register goes on to provide more examples of how Atari "is so full of crap..." The accusations started via the company's Facebook page, where a potential buyer of an Atari VCS posted a link to the Reg article and asked the company to explain it. The full interview between the journalist and Atari can be found here.

34 of 84 comments (clear)

  1. Wait, wut? by Anonymous Coward · · Score: 1, Funny

    So you're saying a company COO had no clue as to what was being developed at his own company? Color me shocked, simply shocked.

  2. Re:Both wrong by Anonymous Coward · · Score: 5, Informative

    No, you're wrong. Journalism isn't given rules dictated by the subject's marketing schedule, that's called a puff piece. Atari was foolish to send someone who knew nothing to talk about a work in progress. Period. Then they lied.

  3. Re:Both wrong by Chris+Mattern · · Score: 5, Insightful

    the journalist was wrong for posting an article about said unfinished product.

    Why? Certainly if Atari is willing to give interviews on it, the reporter not only can but should publish about it. But even if Atari hadn't, why shouldn't the reporter report?

  4. Re:Both wrong by Anonymous Coward · · Score: 1

    Atari is wrong to have accepted an interview to talk about an unfinished product and the journalist was wrong for posting an article about said unfinished product.

    How exactly was the journalist "wrong" to write the article ?

    It appears the article was honest reporting and that the Atari staffer was woefully unprepared for an interview.

    Atari fucked up. The journalist did nothing wrong. Your critical thinking skills are very poor, son.

  5. Re:Both wrong by Kozar_The_Malignant · · Score: 5, Insightful

    Bullshit. Atari was stupid to agree to the interview and to send an unqualified representative who couldn't talk about the product. The reporter did his job and reported factually on the product and the meeting.

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.
  6. why continue? by supernova87a · · Score: 1

    Why even continue with the interview when 3 minutes into it, it's apparent there's going to be no substantive information exchanged? Listening to the 10 clips there was painful. Hard to listen to someone who's supposed to be a COO making up shit / having to cover for lack of any product. At that point you would just save your dignity and end the interview huh?

    1. Re:why continue? by Chris+Mattern · · Score: 5, Insightful

      Why even continue with the interview when 3 minutes into it, it's apparent there's going to be no substantive information exchanged?

      But there *was* substantive information being exchanged--that Atari was utterly clueless about their own project. Granted, that probably wasn't the information they wanted to impart...

      Listening to the 10 clips there was painful. Hard to listen to someone who's supposed to be a COO making up shit / having to cover for lack of any product.

      That's why being a reporter is paid job--you have to put up with this sort of thing.

      At that point you would just save your dignity and end the interview huh?

      It wasn't the *reporter's* dignity being lost. As far as the Atari COO was concerned, I can only agree with you.

  7. The reporter was INVITED by Atari by williamyf · · Score: 4, Insightful

    the journalist was wrong for posting an article about said unfinished product.

    Why? Certainly if Atari is willing to give interviews on it, the reporter not only can but should publish about it. But even if Atari hadn't, why shouldn't the reporter report?

    The reporter was INVITED by Atari.

    'Nuff said.

    --
    *** Suerte a todos y Feliz dia!
    1. Re:The reporter was INVITED by Atari by Anonymous Coward · · Score: 1

      Marketing droid got caught being _completely_ full of shit and clueless. We're nerds, we like it when a lie blows up in one of their faces. Leaves him covered in bullshit, head to toe...complaining about accurate reporting.

      As to the GP's point, invited, 'el reg? To a vapor demo/press release? Did they bother reading the reg? Even the bannerhead? Catching out vapor is their bread and butter. What kind of fool invites them and expects them to regurgitate the press release? Just check their reporting on the VR vapor company, old 'whatstheirname?'...or just about any company that breathes bullsht. 'The Register' loves bullshit, it's one of their specialties.

      BTW I knew one of the principles, from Atari. It was already an empty name, 25 years ago. Suits a poppen, deckchairs on wheels. How many times has Atari been bankrupt and trademark sold by now? Gotta be double digits.

    2. Re:The reporter was INVITED by Atari by drinkypoo · · Score: 1

      The reporter was INVITED by Atari.

      Right, that's why it's fair to report. Atari invited a reporter, and reporters gonna report.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  8. "Legendary games company" by Spasmodeus · · Score: 5, Insightful

    The Atari of today has nothing to do with the original Atari that actually made games and computers.

    Atari is now nothing more than a brand name and some IP that has been passed around several times until Infogrames, a French holding company, bought the name in an attempt to capitalize on the good will and nostalgia gamers had for the original brand. What they've really done is dilute that good will even further.

    1. Re:"Legendary games company" by Carrot007 · · Score: 1

      Too right!

      Only Atari V1 and V2 count! V3 and V4 have done nothing of merit.

      --
      +----------------- | What is the question!
    2. Re: "Legendary games company" by DrXym · · Score: 1

      A bit like Commodore. These brands are cursed.

    3. Re: "Legendary games company" by Bing+Tsher+E · · Score: 1

      It's a fluke that Apple isn't an entity yet that's trafficked around by a conglomerate of hustlers trading on it's brand value and reputation, like Atari, Commodore, Polaroid, RCA, etc.

      Or is it?

    4. Re:"Legendary games company" by Bing+Tsher+E · · Score: 1

      Wasn't lynx written in curses? I guess it's open source so I could just look.

  9. You know...You Know...You Know... by Duckeenie · · Score: 1

    Well ... actually ... we don't know, that's why we're [expletive] here.

  10. Re: The contemporary media is a pile of shit by TimMD909 · · Score: 1

    Tell us how you really feel next time. Don't pull your punches.

  11. Keep in mind that... by Pubstar · · Score: 3, Interesting

    Keep in mind that this is the same company that showed "test footage" of Tempest 4000 running on their hardware only to back down when the maker of Tempest 4000 said they never ported the code, let alone even get approached about licensing. Atari backed down later saying it was just the PC version to show what could be running on it. Daily reminder that if its on Indiegogo, its a scam.

    1. Re:Keep in mind that... by mentil · · Score: 1

      I've purchased a finished product on Indiegogo (and actually received it as advertised). It's not just for crowdfunding, you can also buy finished stuff that's available today.

      --
      Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    2. Re:Keep in mind that... by Pubstar · · Score: 2

      I could have clarified that I meant anything you back as a product not made is a scam. The huge difference between Kickstarter and Indiegogo is that Kickstarter requires a working prototype before you can even ask for funding. Yeah, Kickstarter projects fail, but they require more than a design on a napkin like Indiegogo.

  12. Re:Both wrong by Anaerin · · Score: 5, Insightful

    I'm more than willing to bet the recording was for the Journalists' own notes, and not meant to be released. It obviously wasn't recorded in a studio, probably on a phone in a pocket or something.

  13. Atari Invited them! by Roger+W+Moore · · Score: 5, Insightful

    Atari is wrong to have accepted an interview to talk about an unfinished product

    I know it's Slashdot but if you RTFA it states that: "Atari was extremely clear about the reason it had invited us – during the very busy Games Developer Conference – to meet up with it". I think that's one of the reasons why the Reg journalist was so annoyed with them.

    This is a disaster entirely of Ataris own making. They invited a journalist from a technically-savvy website to see product that wasn't there being presented by a guy with no technical knowledge of it. Even they knew that this was going to turn out badly by the end if you listen to one of the clips.

  14. Legendary games company Atari by Anonymous Coward · · Score: 1

    There's no such thing as 'Legendary games company Atari' anymore.
    It's just various more or less scumbags buying the label, trying to cash out on nostalgia.

  15. Re:Both wrong by Aristos+Mazer · · Score: 1

    > to agree to the interview

    Make that "to *request* the interview". Atari invited the reporter to do the review.

  16. Arati are still a thing? by Hognoxious · · Score: 1

    Atari are only legendary In the same way that dragons and centaurs a re.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  17. Re:So Simple, and Yet So Far by crow · · Score: 1

    Thanks. I had heard about that when it was pre-announced, and I didn't realize it was out. It does still suffer from not having a cartridge slot, but otherwise it's perfect for the nostalgia gamers.

    I'm not convinced that the new VCS console will succeed in competing with other gaming consoles, so I'm not convinced that it will ultimately be much more than a fancy retro gaming system itself.

    I'll admit that I may have mixed up talk of the Flashback with the VCS.

  18. Re:So Simple, and Yet So Far by drinkypoo · · Score: 1

    I'll admit that I may have mixed up talk of the Flashback with the VCS.

    It doesn't help that VCS is what the 2600 was called at Sears etc. I am severely tired of companies reusing product names.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  19. Atari is not Atari by Anonymous Coward · · Score: 1

    Atari has gone bankrupt and changed owners so many times that viewing them with any nostalgia because they bought the rights to an old companies name is silly. They are not Atari. They are business/finance/scam majors who paid to use Atari's name to fool suckers like you out of some cash by using someone else's legacy.

  20. Re:So Simple, and Yet So Far by NormalVisual · · Score: 1

    "VCS" is what Atari called it for the first five years of its existence, and was renamed "2600" at the same time the 5200 was released. The Sears re-brand was the Tele-Games Video Arcade, and my Sears box is still going strong after 41 years. :-)

    --
    Please stand clear of the doors, por favor mantenganse alejado de las puertas
  21. Re:Both wrong by QuietLagoon · · Score: 1

    ...because first impressions ...

    because I listened to the entire mp3 audio (as bad as it was) of the meeting and formed my own opinion.

  22. Re: Both wrong by cb88 · · Score: 1

    Yeah I listened to the recording...

    Seems completely reasonable that, and engineering sample not have all the software and driver support working, and that the controller be expected to not work with consoles and possibly not PCs... console controllers don't work on PCs without additional driver support. PS4 controllers only work with Steam for instance because steam supports them.

  23. misleading by mixed_signal · · Score: 1

    The audio shows the Atari COO not being certain of what a particular engineering board would support as far as working with other off-the-shelf hardware. This is a nothing story. First, the COO is not the CTO or the V.P. of Engineering or the system lead designer. Why would anyone expect the COO to know _anything_ about an engineering prototype?

    1. Re:misleading by nasch · · Score: 1

      One wonders, then, why the COO was talking to a reporter about an engineering prototype.

  24. Re: Both wrong by joaommp · · Score: 1

    Actually, El Reg has been around since 1998. That makes it 20 years old, not 14.