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Marketing Firm Exactis Leaked a Personal Info Database With 340 Million Records (wired.com)
You've probably never heard of the marketing and data aggregation firm Exactis. But it may well have heard of you. And now there's also a good chance that whatever information the company has about you, it recently leaked onto the public internet, available to any hacker who simply knew where to look. From a report: Earlier this month, security researcher Vinny Troia discovered that Exactis, a data broker based in Palm Coast, Florida, had exposed a database that contained close to 340 million individual records on a publicly accessible server. The haul comprises close to 2 terabytes of data that appears to include personal information on hundreds of millions of American adults, as well as millions of businesses. While the precise number of individuals included in the data isn't clear -- and the leak doesn't seem to contain credit card information or Social Security numbers -- it does go into minute detail for each individual listed, including phone numbers, home addresses, email addresses, and other highly personal characteristics for every name. The categories range from interests and habits to the number, age, and gender of the person's children.
"It seems like this is a database with pretty much every US citizen in it," says Troia, who is the founder of his own New York-based security company, Night Lion Security. Troia notes that almost every person he's searched for in the database, he's found. And when WIRED asked him to find records for a list of 10 specific people in the database, he very quickly found six of them. "I don't know where the data is coming from, but it's one of the most comprehensive collections I've ever seen," he says.
"It seems like this is a database with pretty much every US citizen in it," says Troia, who is the founder of his own New York-based security company, Night Lion Security. Troia notes that almost every person he's searched for in the database, he's found. And when WIRED asked him to find records for a list of 10 specific people in the database, he very quickly found six of them. "I don't know where the data is coming from, but it's one of the most comprehensive collections I've ever seen," he says.
Data is the fuel that powers Exactis. Warehousing over 3.5 billion consumer, business, and digital records, The Exactis Data Cloud provides knowledge and insight to hundreds of firms enabling them to achieve marketing success through the use of high quality data. The Exactis data cloud is one of the largest and most respected in the data marketing industry. It is constructed of hundreds of compiled and proprietary data sources, has over 400 different selects, and utilizes a triple verification process to guarantee accurate targeting. This includes demographic, geographic, firmographic, lifestyle, interests, CPG, automotive, and behavioral data.
nothing to see here - move along