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Would You Pay $700, Plus a Monthly Fee, For a Digital License Plate? (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: It's been a few weeks now since a Bay Area startup put a digital license plate on my car. So far, nobody seems to have noticed. I haven't yet been pulled aside by police or civilians asking what it is. At first glance, this electronic device looks exactly like a traditional, stamped metal license plate. The new digital plate has the same scripted CALIFORNIA icon up top and uses the exact same size and font to show the numbers and letters. But in actuality, what I have is an "Rplate," a $700 plate-sized Kindle-like screen on the back of my car -- high-contrast grayscale e-ink and all. The device also contains an RFID and GPS chip that allow me to see where my car is at any given moment, to voluntarily track my trips, and to even optionally display DMV-approved customized messages in a small font below the plate number itself.

Were I an actual paying customer, I'd be paying $7 per month in a service fee, too, mostly to offset the data connection to Verizon. The one-time $700 price tag alone is a bit high for me. To be clear, I have a loaner model, and by the time this story comes out, I'll soon be sending the plate back to the company, Reviver. The model I've been using is one of the first 1,000 such plates that are legally out on California roads right now. Still, after my experience of a few weeks, there's no clear and compelling case to be made as to why most of us non-rich individuals need this fancy plate. Also, there are still unanswered questions about its security and what it means to voluntarily hand over so much personal location data to a single company.

1 of 337 comments (clear)

  1. Land of the free by Peter+P+Peters · · Score: 1, Offtopic

    You Americans keep saying this, yet nothing I read about the USA leads me to believe this is true.
    Is this one of those things like the Democratic People's Republic of Korea is actually the opposite of a Democracy?