MoviePass' New Business Plan Is To Charge You Whatever It Wants (qz.com)

MoviePass is rolling out peak pricing, its own version of surge pricing that will charge customers more to see popular movies during what the company considers "high demand" times. Quartz reports: MoviePass is a subscription movie ticket service that typically costs $9.95 a month to see up to one movie in U.S. theaters per day. The company has been hemorrhaging cash to subsidize these monthly subscriptions, which can cost less than a single movie ticket in some U.S. cities. The company is looking to raise another $1.2 billion by selling stock and debt. But if MoviePass wants to survive, it also needs to start losing less money on its subscribers, and fast. That's where peak pricing comes in. "Peak Pricing goes into effect when there's high demand for a movie or showtime," MoviePass wrote in its email. "You may be asked to pay a small additional fee depending on the level of demand." Movies currently experiencing peak pricing will be marked with a red circle containing a white lightening bolt; movies growing in demand that "could enter Peak Pricing soon" will get a gray version of the icon. MoviePass doesn't say how much the "small additional fee" will be, but we can expect it to be $2 or more. In the example MoviePass emailed to users today, the extra fee is $3.43. "Note: the actual Peak Pricing surcharge will vary based on showtime and movie title," the email adds.

Comments

How about nope ?

[nehumanuscrede]

Here's what they're not getting:

The " theater experience " is currently so poor, you could give me the tickets for FREE and I still won't go to the theater to see the movie.

I will wait for it to come out on Pay Per View, Blu-Ray or $random_streaming_service so I don't have to:

1) Wonder if my vehicle is getting broken into out in the theater parking lot while I see the show
2) Show up an hour early if I want any chance of a decent seat
3) Deal with folks on phones, folks who want to talk the whole time or heathen children running wild
4) The fact that management refuses to do anything about #3 even when it's brought to their attention
5) Put up with a poorly maintained sound system that's turned up a few dB past the threshold of pain
6) Worry about sticking to the floor where the soda was spilled a few days ago