Amazon Will Publish Toy Catalog This Holiday To Fill Toys R Us Void, Says Report (bloomberg.com)

An anonymous reader quotes a report from Bloomberg: In a drive to win the business up for grabs after the demise of Toys "R" Us, the online giant is going conventional with plans to publish a holiday toy catalog. The printed guide will be mailed to millions of U.S. households and handed out at Whole Foods Market locations, the grocery chain Amazon bought last year. The move is part of Amazon's push to incorporate traditional retailers' tools into its business model. It even looked at acquiring some Toys "R" Us locations earlier this year. That came after its $13.7 billion purchase of Whole Foods made a big splash as it pushed into brick-and-mortar retailing.

For all its woes, Toys "R" Us, which is closing all U.S. stores after failing to emerge from bankruptcy, was still a force during Christmas. Its "Big Book" toy catalog was a staple at 100 pages or so, with toymakers often starting their holiday advertising to coordinate with its arrival in late October. Even with the emergence of screen time and smartphones, kids still enjoy searching through toy catalogs -- which Walmart Inc. and Target Corp. also produce -- to make their wishlists.

Comments

Next Up: Victoria's Secret!

[cervesaebraciator]

News Flash!: The internet will now respond to the lack of a Victoria's Secret Catalog with endless amounts of... oh, wait. That's exactly what killed the Victoria's Secret catalog.

Re:I Wish For The Sears Christmas Wish Book

[Miles_O'Toole]

And when you got a little older, you would spend hours and hours drooling over the models in the Ladies' Underwear section.