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Reddit Promises Post Sponsors a 'Walled Garden' of Conversation (cnbc.com)
"Reddit has been actively luring advertisers as it attempts to take advantage of its vast audience to build its business," reports CNBC, adding that Reddit "has indicated it wants to increase advertising across the site, including more display and mobile ads and sponsored opportunities."
An anonymous reader quotes their report:
The 13-year-old company is now trying to expand and is making an aggressive push to get advertisers on board... [R]epresentatives from a half-dozen ad agencies told CNBC they've been pitched by Reddit within the past year about the company's plans to help brands target users. CNBC also obtained a 28-page presentation that Reddit has been sharing with advertisers...
Reddit is taking proactive steps to help clients protect their brands. In addition to its system of volunteer moderators and upvoting as a way to police content, three agencies that spoke with CNBC about Reddit said the company has discussed investing in technology like natural language bots to find questionable posts and hiring more people to monitor the threads. Reddit's ad deck has a section dedicated to "brand safety," where it explains how it places advertiser content in "white-listed" categories that are safe and has a team that watches over it. "Our dedicated account team constantly monitors Your Reddit Ad to ensure engagement is relevant and positive -- creating a 'walled garden' of conversation you can moderate or ban as needed," the slide says.
The artilce points out that Reddit is the third most-trafficked site in the U.S., but has far less ad revenue than other tech giants.
Reddit is taking proactive steps to help clients protect their brands. In addition to its system of volunteer moderators and upvoting as a way to police content, three agencies that spoke with CNBC about Reddit said the company has discussed investing in technology like natural language bots to find questionable posts and hiring more people to monitor the threads. Reddit's ad deck has a section dedicated to "brand safety," where it explains how it places advertiser content in "white-listed" categories that are safe and has a team that watches over it. "Our dedicated account team constantly monitors Your Reddit Ad to ensure engagement is relevant and positive -- creating a 'walled garden' of conversation you can moderate or ban as needed," the slide says.
The artilce points out that Reddit is the third most-trafficked site in the U.S., but has far less ad revenue than other tech giants.
- Google: $95 billion in 2018
- Facebook: $40 billion
- Amazon: $2 billion (from advertising) in the last three months
- Twitter: $655 million in the first three months of 2018
- Reddit: Over $100 million projected for 2018
We keep hearing about how "economic growth" is a good thing. And yet, in practice, it seems that when a service gets "economic growth" (cable TV is a good example), it becomes shittier. Yet, we cling to "economic growth" like priests in a church.
Avantgarde Hebrew science fiction
and propaganda.
Apart from the blatantly obvious memes, like the Nutella one or that Nokia one,
how could anyone look at their front page, and declare they are anything but an "ads and PRopaganda disguised as memes" site? You'd have to be a world class blackeyer.
If you want to include ads, put them directly in the code. Keep them simple. No autoplay on videos. No sudden sound playback. Don't link out to external sites, that's why so much advertising gets screwed up, and causes slow page load times as a minimum issue.
Don't "protect" your sponsors. If you have to do that, you probably don't want them in the first place. Put the ad up, supply a link to their site, and be done with it.
Other companies have done what reddit is planning on doing. You know... Yahoo!, MySpace, Facebook...
... are deadly pathogens and explosions.
Everyting that survives, is in an elegant balance and goes in closed cycles.
That is the only way to prevent resourcr exhaustion and hence death.
It is so brutally obvious that infinite exponential growth is impossible, that no explanation in the world will help those who don't get it.
If they wouldn't harm others with them, we could just let it accelerate towards its obvious end, and let the problem solve itself.
Then you are not a company worth my business.
>creating a ‘walled garden’ of conversation you [the advertiser] can moderate or ban as needed," the slide says.
Giving the advertiser upvote control and banning privileges over the subreddit's mods is going to go over real well I predict. LOL
Reddit is not a tech company.
As long as they keep the ability to keep unsponsored ones. I'd love, for example, to see Korg maintain a branded subreddit as an official, longer format channel than, say, twitter. But I would be irritated if this meant they would prevent a non-affiliated subreddit that discusses Korg gear outside the official channel from being formed. If they can make that work, good for them.
so knock yourself out, Reddit.
It amazes me that today even ads need their safe spaces. Safe spaces are completely the wrong approach. All they do is reinforce whatever it is they're trying to prevent (unless it's group think). I don't blame a company if its microwave ad shows up next to a story of a dead baby. Anyone who gets upset about that needs to grow up.
How does the ad revenue of /. compare to the amount of traffic it gets?
Shit traffic and negative growth == lousy ad sales and /. getting sold every 6 months
Reddit became Facebook. Goodbye, Reddit, it was fun while it lasted.
Don't forget cancer.
But of course mainstream economics assumes infinite growth. Mainstream politics is based on mainstream economics.
Good luck with that.
thegodmovie.com - watch it
add this to your host files
0.0.0.0 www.reddit.com
If your post occasionally gets modded down for no apparent reason, you probably just ran into an asshole.
If lots of your posts keep getting modded down no apparent reason, you just might be the asshole.
Seems simple/obvious enough.
The United States is an economy. It can have economic growth, or it can have a recession.
Comcast is a company, not an economy. A company getting bigger isn't economic growth. Let's not confuse the two different things.
Would you like to make a case that recession (economic shrinking) is a good thing?
Or is your point that larger companies often provide mediocre products, which has absolutely nothing at all to do with economic growth?
WTF are you talking about? That site has ten thousand separate areas, each policed by different people.
Post something not negative to /r/poltics and see what happens. I was banned last week for posting a story about more jobs than were expected were added last month.
The banning there is out of control.
https://news.slashdot.org/comm...
[Marketers] want to buy their way in, but not if some dirty peasant can tell the truth and (through sheer merit) get voted up and be taken just as seriously (or more seriously) than their bought & paid for message.
So Reddit sees advertisers chomping at the bit to throw money at it, but first Reddit has to demonstrate that it can crush contrary opinions at will.
Those normal ads you speak of aren't good enough for Reddit's leadership. They clearly believe there is enormous value to leveraging synergies^W^W . . er . . I mean, disguising their ads (if only at first glance) as posts by normal users, and they appear completely blind to the damage this does to their user experience. I see a couple possibilities:
(1) They really believe enough users will be entirely fooled and "engage with the brand" to offset the users who are pissed off and (eventually) never fooled again.
(2) They're aware of how it pisses users off and only care about convincing advertisers of (1).
I'm the most liberal person I know, but I've still been banned from over a dozen subreddits for not being liberal enough. The first one was /r/hillaryclinton/ and the second one /r/politics even before it went even farther left. The subreddit that claims to be neutral is so far past communism that even my friend that is a mod on /r/FULLCOMMUNISM mocks them sometimes.
If you're liberal there, you will be banned for not wanting a fascist/leftist government that controls our lives.
But it's working out so well for a very few of us?
"comments promoting a left-wing agenda upmodded, while anyone with real insight or with truthful information gets downmodded"
Here we see the unaware right-wing douchebag in its natural habitat - cluelessness.
A problem on Reddit can be when a forum is owned by the owners. An example of this is the Albion Online forum. It is moderated by the employees of the company that produces the MMO 'Albion Online'. For this reason it's just as 'critical' of the way the MMO is operated as the official Albion Online forums.
Reddit has been an utter shithole of censorship and groupthink for as long as I can remember. Slashdot, despite its troll brigades and other flaws, has always been and remains incomparably better.
You wouldn't know a real commie if one walked up and expropriated your means of production.
The groupthink in reddit's politics and worldnews subs is something to behold. People who have been exposed to too much propaganda and driven to hysterical rantings. If you want to see how bad it really gets, check out "the_mueller" sub. It's like a digital loony bin.
Probably because of what shows up on the main page. It's cat/dog pictures, lame memes, videos of people injuring themselves, and far too often, insanity from extremist subs like /r/latestagecapitalism.
The lesson here is: avoid the main page and stick to the specific subreddits.
until they start actually policing their site instead of ignoring those which should have been shut down long ago, simply because they bring in extra users and page views and keeps the site in the news.
People want to talk about topics. Just like they did on the internet for free.
When a SJW steps in to ban, remove, report that stops the flow of a normal conversation between normal people enjoying a conversation on a listed topic.
Users then have to self censor https://en.wikipedia.org/wiki/... and second guess the politics of the SJW appointed to control content.
That gets a censorship reputation. Whats has the political SJW set up as their red line for comments and content https://en.wikipedia.org/wiki/... today?
Ban history? A funny movie review? Art? Blasphemy so the international ads can be supported? Culture? A user created meme? A cartoon? A comment? A link to the news?
People start looking around for the creative fun that once existing. A site that can support a joke, a laugh, be educational, be fun, show news, show faith, show the workings of a cult.
Brands that have freedom of speech and freedom after speech allow more fun and new content to be interacted with.
People who create new content and get real views move to sites and brands they know will support their freedoms.
The people who enjoy their content move ads and money with them.
SJW sites and brands are then used as a free link to get a community to a new site that supports freedom.
The ads are waiting with the better content on the new fun site.
Not many people want to read along with governments, read a celebrities approved movie review. Have their comments removed and accounts banned. Just for using a site.
Want to publish as a SJW walled garden? Buy a printed SJW magazine, newspaper. All content is approved and ads set out.
Domestic spying is now "Benign Information Gathering"
yep. you nailed it.
A commie can't be silent he or she will tell you directly
And get massive amounts of ad revenue while we do it!
Reddit is really the perfect place to advertise. Advertising, in many ways, is based on a community. Facebook is *guessing* at what community you are in ("your posts look moderate-to-left political"). Google has more data and makes better guesses. Reddit doesn't have to guess. reddit.com/r/skateboarding can pretty safely assume that everyone there is interest in skateboarding goods. reddit.com/r/bodybuilding can sell supplements, reddit.com/r/bifl can sell cast iron cookware, etc.
If lots of your posts keep getting modded down no apparent reason, you just might be the asshole.
Or there could just be lots of assholes modding.
I dont think they (reddit) how fast it's going to shit. They've abandoned their open source product. They have tracking and advertising already all over the place; it's so bad that sometimes it gets through my adblocker.
If they think they can add more and make more changes; then they are going to find themselves in the same boat as AOL/Yahoo/dead-co; making the same changes over and over again and then hoping that it gets the user base back; meanwhile, the users are off using something like old and good reddit because they no longer give a shit.
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Income tax is progressive in most civilized states, for good reasons. Maybe applying a similar progression for companies would be beneficial. I see a number of benefits and justifications:
Larger companies get unfair advantages because of their power and influence. Progressive tax would offset the and create a more level playing field for all companies.
It would place a cap on companies size in and thus create more and smaller companies, resulting in more competition and this a more dynamic market.
/. reserves its groupthink for tech subjects.
Or trumpgret. I was banned from both for not being anti-Trump enough. They are true echo chambers.