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Sprint Follows Rivals By Complicating Its Unlimited Mobile Data Plans (fortune.com)

Sprint on Thursday unveiled a new, more complicated lineup of unlimited mobile data plans. Sprint goes from having one plan starting at $60 per month to four different options costing $50 to $70 a month. "The main price hike hits customers who want to watch streaming video at HD quality instead of being reduced to DVD quality," reports Fortune. From the report: A new "Unlimited Plus" plan most resembles the carrier's current one, with subscribers allowed to use up to 15 GB monthly before experiencing slowed download speeds, receiving HD-quality streaming video, and getting free Hulu and Tidal subscriptions. It costs $70 for one line, rising to $180 for four lines. But Sprint also added a "limited time" promotion that cuts the price to $50 to $100 per month for customers who buy a new phone or bring their own device. A cheaper "unlimited basic" plan, starting at $60 for one line and up to $140 for four lines, slows downloads to 3G speeds after just 500 MB, downgrades streaming to DVD-quality, and offers just a Hulu subscription, but no Tidal account.

Although consumers no longer get cut off or have to pay expensive overage charges when they run through a monthly data allowance, they face an increasing array of restrictions and conditions on all but the most expensive unlimited plans, including slowed download speeds. Sprint's four-page press release announcing the new plans included 11 footnotes, signaling just how complicated they are.

55 comments

  1. T-Mobile by 110010001000 · · Score: 5, Interesting

    T-Mobile ONE is the best plan in the US currently. Bar none. Unlimited everything and $60 a month and includes Netflix.

    1. Re: T-Mobile by Anonymous Coward · · Score: 0

      Well Straight Talk is $60 for unlimited but apparently they cut you off if you top 60gb in a pay cycle. A lot of these "unlimited" plans have hidden bullshit in them.

    2. Re:T-Mobile by Anonymous Coward · · Score: 0

      +1.

    3. Re:T-Mobile by Anonymous Coward · · Score: 0

      Unlimited everything and $60 a month and includes Netflix.

      I think you mean $120 a month. Netflix is only included if you have at least 2 lines. Which yes is $60 per line, but your bill is $120 because that is how math works.

    4. Re:T-Mobile by drinkypoo · · Score: 1

      T-Mobile ONE is the best plan in the US currently. Bar none.

      My problem is that it doesn't work anywhere. Their coverage is garbage compared to Verizon. I really despise Verizon, but I'm going to have to switch to them if I want to even get texts where I'm living now.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    5. Re:T-Mobile by torkus · · Score: 1

      You're the exception, not the norm.

      Mind you, TMO has greatly expanded coverage using new (to them) spectrum in the last few years. Older phones that don't support those bands won't see the coverage changes.

      --
      You can get rich if you own a politician, but you have to be rich to buy one in the first place.
    6. Re:T-Mobile by sglewis100 · · Score: 1

      My problem is that it doesn't work anywhere. Their coverage is garbage compared to Verizon. I really despise Verizon, but I'm going to have to switch to them if I want to even get texts where I'm living now.

      I think you probably meant it doesn't work everywhere. But seriously, it's gotten much, much better. I'm on MetroPCS (same network), paying $90 for three lines, unlimited. I don't care about 480P video streaming since I rarely sit down and watch video on my phone, and when I do, it's typically in an office or at home where I have WiFi so it's not throttled down. In the last two years I've had phones on both AT&T and Verizon, and this is absolutely "good enough" coverage. With their recent network overhaul, it's much, much better indoors, which used to be their Achilles heel.

      I use 5-10 GB per month, so their "we may throttle you after XX GB" doesn't apply.

    7. Re:T-Mobile by DredJohn · · Score: 1

      How is this different from the Sprint plan? Sprint offers the same unlimited for $60/mo + Hulu instead of Netflix. T-Mobile limits their ONE plan after 50Gb/mo just like Sprint and offers 3 other unlimited plans to include the "One Plus" with HD vid for $70/mo.

    8. Re:T-Mobile by nazrhyn · · Score: 2

      I'm not sure about other providers, but with T-Mobile's ONE plan, after the "limit", your connection is only deprioritized rather than throttled. (On their legacy/grandfathered plans, throttling is still in place.)

      Some potentially relevant links:
      https://www.t-mobile.com/respo...
      https://www.reddit.com/r/tmobi...
      https://www.t-mobile.com/news/...

  2. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion

  3. Re:Seriously by Anonymous Coward · · Score: 1

    Well T-Mobile is buying them...

  4. Re:US=Retardistan by Anonymous Coward · · Score: 0

    And the citizens will as usual bend over and enjoy the corporations ass fucking them.
    What a shithole 3rd world country Retardistan has become.
    Time for the coastal areas to secede and let the deplorable rot in their own inbreeding.
    Sad.

  5. streaming video by markdavis · · Score: 2

    >"The main price hike hits customers who want to watch streaming video at HD quality instead of being reduced to DVD quality,

    I must be in a tiny, tiny, tiny minority. I have never watched much "streaming video" on my phones, other than the occasional YouTube video here and there. And usually on WiFi. Why would anyone give a damn what resolution over "DVD quality" they are watching on a tiny 5 inch screen?

    Anyway, I can certainly understand WHY mobile carriers want to limit resolution and bitrate of video, since video uses TONS AND TONS more data than anything else you could do on a phone. Still, the word "unlimited" is now so abused, probably making it second place only to the word "free" (which is almost totally meaningless now).

    As an aside, still very happy with T-Mobile. Simple plans, cheap, great coverage, fantastic customer service, convenient and helpful people at the numerous stores around here, no problems with the technology. Was with Sprint for a very long time (17 years?) before switching 4 years ago. Sprint had constant technological problems- messed up towers, repeating and lost or delayed text messages, disconnected calls, activating phones was a nightmare of frustration, data so slow I couldn't hardly do anything much of the time in half the places I went, bad customer service (over and over), few stores and with tremendously long waits, numerous billing issues, whew. I hope this merger doesn't contaminate/degrade the T-Mobile experience. Some things I want to leave in the past.

    1. Re:streaming video by youngone · · Score: 1

      I'm with you on the streaming video thing.
      Why would anyone want to watch Netflix on such a tiny screen? People are weird. (Not you of course).

    2. Re:streaming video by Anonymous Coward · · Score: 0

      I take a commuter train to and from work every day. It takes just about an hour one way. It seems like half the people in the train cars are playing games on their phones/tablets, and about 10-15% are watching videos. I imagine a lot more would watch video if it wasn't so expensive. Can't even imagine how much data 500+ people all trying to watch videos on the 5-10 car trains consume. It amazes me it works at all.

    3. Re:streaming video by Anonymous Coward · · Score: 0

      Yeah, I can get by with a $40 dollar yearly plan (5 a minute for calls, 5 cents per text) because my usage is so low. I can't imagine shelling out tons of money just for the privilege of streaming video. It's easier to just set everything to download via WiFi (even news articles or forum posts) and watch/read offline.

    4. Re:streaming video by Actually,+I+do+RTFA · · Score: 2

      You cana download the videos at home before you leave.

      --
      Your ad here. Ask me how!
    5. Re:streaming video by Anonymous Coward · · Score: 0

      Why would anyone give a damn what resolution over "DVD quality" they are watching on a tiny 5 inch screen?

      Why is a 5" screen your requirement? We are talking about cellular devices here, not 5" screens.

      Just as an example the Samsung Galaxy S8 can output HDMI at 720p, and just so you are aware there are HDMI capable displays far larger than 5 inches.
      There are cellular devices on the market right now that can output full 1920 x 1080 to an HDMI display too.

      So you are asking why one would want to watch 1920 x 1080 videos on a 60"+ sized screen that are better than the allowed 426 x 240... and I don't know how to answer that in a way you might understand.

    6. Re:streaming video by Anonymous Coward · · Score: 0

      You cana download some videos at home before you leave.

      FTFY.

    7. Re:streaming video by Anonymous Coward · · Score: 0

      You and I are really really different. I never have any reason to have a 60" screen away from home, and at home I'll use my real Internet connection.

    8. Re:streaming video by sglewis100 · · Score: 1

      Why would anyone give a damn what resolution over "DVD quality" they are watching on a tiny 5 inch screen?

      Why is a 5" screen your requirement? We are talking about cellular devices here, not 5" screens.

      Just as an example the Samsung Galaxy S8 can output HDMI at 720p, and just so you are aware there are HDMI capable displays far larger than 5 inches. There are cellular devices on the market right now that can output full 1920 x 1080 to an HDMI display too.

      So you are asking why one would want to watch 1920 x 1080 videos on a 60"+ sized screen that are better than the allowed 426 x 240... and I don't know how to answer that in a way you might understand.

      So, if you output from your phone over an HDMI cable, you're likely plugging into a projector, a TV, etc. Isn't it very likely that you're in a fixed location, where WiFi access is probably available? I'm not saying there's never a need to do 1080P off an LTE network, but it's an edge case not something every single person needs 100% of the time. And all the major carriers, for a small uptick in your monthly cost will let you do just that if you have that need. In the mean time, a whole bunch more of us who don't really care and are often on WiFi save ten bucks here and there.

    9. Re:streaming video by SemperUbi · · Score: 1

      I have the same reaction, and would much rather use a decent-sized screen.

    10. Re:streaming video by markdavis · · Score: 1

      >"Just as an example the Samsung Galaxy S8 can output HDMI at 720p, and just so you are aware there are HDMI capable displays far larger than 5 inches."

      We are talking about mobile video. If you are trying to replace your home ISP service with a cell phone, that is a different matter.

  6. Same here. $30/month Boost Mobile by raymorris · · Score: 1

    > I have never watched much "streaming video" on my phones, other than the occasional YouTube video here and there. And usually on WiFi. Why would anyone give a damn what resolution over ""DVD quality" they are watching on a tiny 5 inch screen?

    Sam's here. What TV and movies I watch, I watch at home, using a home connection. Are people using their phone as their *only* connection, with no home internet or TV service? That's a pretty inefficient / silly use the technology - fiber or coax has a lot more bandwidth available.

    They say "a picture is worth a thousand words" and that's true in terms of bandwidth. Several thousand words equals one high-resolution photo. Video is a million pictures.

    Since I don't use / abuse the cellular spectrum to stream HD video all day, I'm glad I don't have to pay for such usage. I pay $30/month for Boost mobile, which meets my needs fine. Occasionally I listen to YouTube in the car (Bluetooth). Sometimes I remember to set it to low-pressure video while I'm listening.

    Once in a while I have a couple days of slower internet when I hit my high-speed limit for the month. Figure maybe two or three days every three months - so about 3% of the time. I wouldn't mind paying another $5/month to increase it a bit so I never hit it.

    They advertise $35/month, but it's only $30 after you pay your bill on time for a few months. Apparently that's different from most phone companies - the actual price is lower than the advertised price.

    1. Re: Same here. $30/month Boost Mobile by Anonymous Coward · · Score: 0

      I pay $8. Who the fuck watches video all day without wifi? (And don't you guys have jobs?)

    2. Re:Same here. $30/month Boost Mobile by JackieBrown · · Score: 1

      I'd probably watch more videos (youtube included) in my car if there wasn't a 1-2 second delay of audio versus the video. It's annoying.

      That said, on trips or times I bring my headset, I watch videos on my phone. I usually downgrade to 480 tops if I have a slow connection as I don't really care if it's HD vs SD. That said, I can definitely tell the difference in quality on my 5.5 inch screen

    3. Re:Same here. $30/month Boost Mobile by Anonymous Coward · · Score: 0

      You shouldn't be watching videos while you are driving there champ.

    4. Re:Same here. $30/month Boost Mobile by sglewis100 · · Score: 1

      You shouldn't be watching videos while you are driving there champ.

      Cars have 3-4 extra seats (SUVs and Minivans even more still) besides the driver's seat where you absolutely can watch video. Bonus: If someone else is the driver the car will even be moving!

  7. Re:Seriously by sheramil · · Score: 1

    Cockroaches are remarkably successful.

    It wasn't their looks that made parasites ugly, he realised, so much as their enthusiasm... - `Hotwire', Simon Ings

  8. That's crazy by Anonymous Coward · · Score: 1

    Why would you ever watch video on mobile data?

    1. Re: That's crazy by Anonymous Coward · · Score: 1

      Agreed. Nobody needs guns either.

    2. Re:That's crazy by Anonymous Coward · · Score: 0

      I do because i use my phone as a hotspot and use a laptop to browse the WWW. But then again i'm not restricted by stupid limits like you are.

  9. Who cares by Anonymous Coward · · Score: 3, Insightful

    Being alive/conscious and paying attention to my surroundings and doing stuff is so boring, I must be entertained at all times. I must be spoon-fed a constant stream of vapid garbage video, even if I have to ruin my eyes watching it on a dinky little phone screen. I can't just, you know, do something else. Life is meaningless outside of watching video.

  10. Who needs "Unlimited"? by I75BJC · · Score: 1

    I signed on to Sprint for a 20GB Family plan. With a special promotion of an additional 20GB of data. That's 40GB on my plan. We have had up to 5 lines on our plan and never got close to 40GB per month. Sprint kept offering "Unlimited" plans to me at varying prices but I always say, "Thanks, but no". I bypassed the "Unlimited" trap and have a defined 40GB. Sprint works well for me -- more data than Unlimited and at a fixed rate. Hopefully, T-Mobile will make Sprint even better. I initially picked Sprint because they covered areas that I frequent.

  11. "unlimited" with 4 different limits! by presidenteloco · · Score: 2

    Orwellian f^cking language. Why is this even legal?

    --

    Where are we going and why are we in a handbasket?
    1. Re:"unlimited" with 4 different limits! by Anonymous Coward · · Score: 0

      > unlimited

      "You keep using that word. I do not think it means what you think it means."

    2. Re:"unlimited" with 4 different limits! by presidenteloco · · Score: 1

      It means "without imposed limits".

      In the context of mobile data plans, a layperson is within rights to construe it as "without imposed limits on monthly data volume communicated to/from my device(s) over the network."

      --

      Where are we going and why are we in a handbasket?
  12. two words by gdonald · · Score: 1

    Google Fi

    1. Re:two words by JackieBrown · · Score: 1

      I looked at it. It costs more than my legacy tmobile family plan with unlimited data (including HD).

      It looks like it costs more than the non legacy plans too depending on usage.

    2. Re:two words by Anonymous Coward · · Score: 0

      If it were possible to do data only, even at the max it would be cheaper (though only slightly). Since it looks like $20 per month for voice and text is required, you are correct.

      I can definitely see how it might appeal to someone, but Google seems to have a track record of dropping projects once they become bored of them, and I'd be worried about needing to scramble to a new carrier.

    3. Re:two words by nasch · · Score: 1

      Usage is key. It's cheap if you don't use much data, but you pay for every megabyte used. Heavy data users are probably better off somewhere else.

  13. Inevitable by giggleloop · · Score: 1

    Won't be long until they start doing this with the regular internet too.

  14. The end of neutrality. by Anonymous Coward · · Score: 2, Informative

    The price rises mark the end of net neutrality. Data costs will first rise. Selected streaming packages will be sold as channels with free data. Use of selected partner marketing tools such as search engines will be free of charge for data. Consumer looses as usual.

  15. Dvd quality streaming by Anonymous Coward · · Score: 0

    Once you hit 40, it all looks like crap without bifocals anyway. Dvd quality streaming is as good as anything else. They should drop the quality and pricing even more for us.

  16. Capitalism at work by Anonymous Coward · · Score: 0

    In the US cellular and satellite actually have healthy competition happening. Mobile plans have consistent gotten leaps and bounds better every year where last-mile monopoly holders have improved at sluggish rates. It's food for thought as to why granting monopolies without regulation isn't effective. That said, is this round of throttled "unlimited" frustrating? Why yes, yes it is... But, like the phone plans of yesteryear, I expect the limits to continuously improve.

    1. Re:Capitalism at work by Anonymous Coward · · Score: 1

      "I expect the limits to continuously improve" - You mean like more and stricter limits?

  17. Re:US=Retardistan by OneHundredAndTen · · Score: 1

    Don't forget some enlightened states in the interior.

  18. Sprint is Desperate by Notabadguy · · Score: 1

    Sprint is desperate for customers. I took advantage of their "switch to Sprint for a year for free plan" and moved my family to Sprint in such a debacle that I wrote about it online, and it got their CEO's attention, a personal e-mail, then his executive services team involved to fix my account.

    https://www.reddit.com/r/Sprin...

    I'm currently four months into my free year, and when it's over, I'll be switching to Verizon, simply for the fact that Sprint has shitty coverage. There's a tower 3 miles from my house so that I can at least get a signal (but bad data), but data (and thus streaming music) is unavailable for most of my trips to other towns.

    I called Sprint Executive Services back a month or two ago to ask if they had any magic boxes - so that I could put one on my property and at least have good reception at home, but they were out of stock and the support person suggested I consider changing carriers. T-Mobile uses the same network, so it doesn't matter how much people chirp about how awesome they are....if they don't have coverage, you don't get to use them.

    1. Re:Sprint is Desperate by Anonymous Coward · · Score: 0

      T-Mobile does not use the same network as Sprint.

  19. Re:Seriously by eepok · · Score: 1

    Customer service. I've rarely had an issue with Sprint, but whenever I've sent in some feedback, they've given me a month of free service. When there has been an issue, they've found a solution AND checked up with the results. Example: I moved to a new area last year. Plenty of AT&T and Verizon coverage but very lacking in Sprint coverage in my home. I asked if they have plans to expand. They said they didn't, but were looking for people to test out a new program. This is the program: https://www.cnet.com/news/spri...

    Totally free microcell (and travel battery to keep). Perfect reception for 30,000 sq ft.

  20. Rivals by Anonymous Coward · · Score: 0

    Verizon and AT&T are rivals to Sprint in the sense that a lion is rivaled by a cockroach.

  21. You keep using that word. by vektros · · Score: 1

    I do not think it means what you think it means.