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Sprint Follows Rivals By Complicating Its Unlimited Mobile Data Plans (fortune.com)
Sprint on Thursday unveiled a new, more complicated lineup of unlimited mobile data plans. Sprint goes from having one plan starting at $60 per month to four different options costing $50 to $70 a month. "The main price hike hits customers who want to watch streaming video at HD quality instead of being reduced to DVD quality," reports Fortune. From the report: A new "Unlimited Plus" plan most resembles the carrier's current one, with subscribers allowed to use up to 15 GB monthly before experiencing slowed download speeds, receiving HD-quality streaming video, and getting free Hulu and Tidal subscriptions. It costs $70 for one line, rising to $180 for four lines. But Sprint also added a "limited time" promotion that cuts the price to $50 to $100 per month for customers who buy a new phone or bring their own device. A cheaper "unlimited basic" plan, starting at $60 for one line and up to $140 for four lines, slows downloads to 3G speeds after just 500 MB, downgrades streaming to DVD-quality, and offers just a Hulu subscription, but no Tidal account.
Although consumers no longer get cut off or have to pay expensive overage charges when they run through a monthly data allowance, they face an increasing array of restrictions and conditions on all but the most expensive unlimited plans, including slowed download speeds. Sprint's four-page press release announcing the new plans included 11 footnotes, signaling just how complicated they are.
Although consumers no longer get cut off or have to pay expensive overage charges when they run through a monthly data allowance, they face an increasing array of restrictions and conditions on all but the most expensive unlimited plans, including slowed download speeds. Sprint's four-page press release announcing the new plans included 11 footnotes, signaling just how complicated they are.
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Being alive/conscious and paying attention to my surroundings and doing stuff is so boring, I must be entertained at all times. I must be spoon-fed a constant stream of vapid garbage video, even if I have to ruin my eyes watching it on a dinky little phone screen. I can't just, you know, do something else. Life is meaningless outside of watching video.