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Amazon Plans To Challenge Cisco in Networking Market With Much Cheaper Switches, Report Says (theinformation.com)
Amazon Web Services already dominates the market for cloud services. Now, reports The Information, it is eyeing a part of the cloud business it doesn't already control: the $14 billion global market for data center switches [Editor's note: the link may be paywalled; alternative source]. From the report: AWS is considering selling its own networking switches for business customers -- hardware devices that move traffic around networks, according to a person with direct knowledge of the cloud unit's plans and another person who has been briefed on the project. The plan could plunge Amazon more deeply into the lucrative enterprise computing market, posing a direct challenge to incumbents in the business like Cisco, along with Arista Networks and Juniper Networks.
As it does in many other categories, Amazon plans to use price to undercut rivals. The company could price its white-box switches between 70% and 80% less than comparable switches from Cisco, one of the people with knowledge of the program estimated.
As it does in many other categories, Amazon plans to use price to undercut rivals. The company could price its white-box switches between 70% and 80% less than comparable switches from Cisco, one of the people with knowledge of the program estimated.
This is why Cisco purchased (2003), absorbed, destroyed, and released (2013) Linksys - their higher end devices were able to replace a growing percentage of the switches and routers being marketed towards smaller businesses. M&A is a very successful way to kill a competitor in the US, GOV rarely cares and is for sale, and the investors rarely care after they cash out. But Cisco can't afford Amazon. High end switch market has been a mess, software configured networking is eating it alive, and its amazing what you can do with a simple Docker network. Be nice to see someone with a budget release some cheaper hardware where we still need actual hardware.
It won't take a whole lot to undercut Cisco since they have always had ridiculous pricing.
Even companies with damn near infinite amounts of cash finally started looking at other vendors because of ludicrous price levels.
However !
That said, I have decommissioned Cisco routers and switches that have been running ( without a reboot ) for twenty plus YEARS without a hiccup.
I doubt you're going to find that sort of reliability in anything offered at rock bottom prices.
So, while expensive as hell, I can't complain about the operational track record.