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Amazon Admits Prime Day Deals Not Necessarily the Cheapest (bbc.co.uk)

Shoppers taking part in internet giant Amazon's Prime Day are being told that the deals on offer may not be the cheapest available. From a report: Amazon said it has never claimed that Prime Day is necessarily the cheapest time to shop on its site. It comes after consumer group Which? warned customers that apparent bargains are not always as good as they seem. It said some goods can actually be cheaper at other times of the year, and advised shoppers to do their research. The 36 hour sale -- aimed at subscribers to the Prime shopping service -- offers discounts on a range of goods. The deals are time-limited, with shoppers being told that some items are only available while stocks last.

21 of 113 comments (clear)

  1. Common sense. by Ecuador · · Score: 5, Insightful

    Good news topic for, I don't know, Cosmopolitan magazine? Not a tech site or generally anywhere where there is no lack of common sense among the audience. We've known this as long as there have been "sale events" in retail. The fact that it is an online store does not suddenly make it different and certainly not "news for nerds".
    Next thing you will tell us, it is not really worth it to stand outside stores for hours for them to open on Black Friday...

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
    1. Re:Common sense. by nickersonm · · Score: 2

      Like CamelCamelCamel? Never shop Amazon without it!

      HoverHound is also a decent cross-site comparison for Amazon, Newegg, and one or two others.

  2. camelcamelcamel by Anonymous Coward · · Score: 5, Informative

    Try camelcamelcamel to check the price over the last year and set alerts for the price you want. I have been using it for years.
    (note: I am not associated with them in any way, I just find ti a really useful site!)

    1. Re:camelcamelcamel by Anonymous Coward · · Score: 4, Informative

      You can use the chrome extension I made that puts the camelcamelcamel graph above the "add to cart" button, as well as fakespot details. Here's the source code :
      https://github.com/mlsad3/AmznHistoricChart
      Here's the already packaged up extension :
      https://chrome.google.com/webstore/detail/historic-price-shopper-am/epopkendmjlkmkmcdmbmfnnndfbfdhbc?hl=en

    2. Re:camelcamelcamel by AmiMoJo · · Score: 2, Interesting

      Beware of camelcamelcamel scams though.

      The way they make money is to tell your price alerts to the sellers. They can see that X people are willing to pay âY for this product, and use that to set their selling price.

      Unfortunately scammers can buy this information too and do fake sales where they offer the product at exactly the price you want it. Then they just run off with the cash and you eventually get a refund from Amazon. They sometimes take over existing Amazon shops, other times they set up a new one and usually phrase it something like "display product used in my shop, selling cheap..."

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  3. outrage by Anonymous Coward · · Score: 3, Insightful

    What? A retailer puts something on sale but they might put it on MORE sale some other time? Unheard of! Nobody in retail EVER does this.

    Oh wait, this is normal practice. But "Amazon" - so somehow we need a mob with pitchforks.

    1. Re:outrage by will_die · · Score: 4, Funny

      You will have to provide the mob yourself but pitchforks are available here https://www.amazon.com/Pitchfo...

  4. Duh? by Anonymous Coward · · Score: 5, Insightful

    I used to do pricing at Best Buy. 9 times out of 10, when something was put on ad, the only difference on the price tag was that it said "As Advertised" above the price, the price itself didn't change one cent.

    The phrase 'on sale' doesn't actually mean 'cheaper', just that special attention is being brought to it. Yes, sometimes the special attention is a price reduction, but if you regularly watch prices you see that frequently it just means that they're featuring it in ad material.

    1. Re:Duh? by Gilgaron · · Score: 2

      I've worked places where we increased the prices on some items, advertised the new price, and increased sales on stuff that had been cheaper the week before but merely not been heavily promoted.

    2. Re:Duh? by BronsCon · · Score: 2

      You're thinking "for sale". "On sale" is subtly different, in the way the AC you replied to has described.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  5. truth is by oldgraybeard · · Score: 4, Insightful

    I was chatting with a client years ago that was a jeweler (still in business). The subject of sales came up. I asked, so what do you do X% over cost? He said, Heck no! I triple the price then have a 50% off sale and I can't keep the shelves filled.;)

    Just my 2 cents ;)

    1. Re:truth is by Deep+Esophagus · · Score: 2

      [citation needed]

    2. Re:truth is by Anubis+IV · · Score: 3, Insightful

      You know what? Fair point. In fact-checking myself, it looks like this form of regulation is not nearly as widespread as I thought. Most places refer to this sort of practice as using "fictitious prices", and California has fairly strict laws against their use and there are a number of lawsuits (notably: NOT criminal cases, as I implied might apply) that have been initiated, but there isn't the federal level of regulation in the US that I thought there was, so thank you for calling me on that. As for the EU, I don't check any further, but given how off-base I was about the US, I wouldn't be surprised to find out that I was wrong there as well.

      So, I was wrong. Very wrong. I got some things right, but not nearly as well as I thought. Thank you again for calling me out on it.

  6. What is Prime Day? by rossdee · · Score: 2

    What is "prime" about today?

    Its the 16th of July

    Nothing prime about 16

    Sure 7 is prime, , but that would make for a month long sale.

    1. Re:What is Prime Day? by 110010001000 · · Score: 2

      It marks the anniversary of Amazon's founding.

    2. Re: What is Prime Day? by houghi · · Score: 2

      Good that they moved it to a workday, because they are not open on Sunday, right?

      --
      Don't fight for your country, if your country does not fight for you.
  7. Re:Yeah, no shit. by Anonymous Coward · · Score: 2, Interesting

    A box of 10 Oat Bran are $34 on Amazon. That is $3.40 per box which is in line with grocery stores. The same box is $3.68 at Kroger. Why do people lie when you can look it up on the Internet.

  8. Boycotting for the week by Dixie_Flatline · · Score: 3, Informative

    I saw something on Twitter where workers in some countries were going on strike for better working conditions, asking consumers to boycott for the week, which I happily did. I use Amazon and appreciate that I can get some stuff there that I can't find for love or money locally, but the conditions their workers have to endure sound like they contravene a lot of labour laws, and boycotting during a mediocre barely-sale is literally the least I can do. I'm trying to find other sources for the things I want (B&H Photo, Best Buy) but for some things, it's literally impossible to get them anywhere else. Even for items that I CAN get other places, the buying experience is so bad for so many sites. It's really remarkable that almost nobody else has created a purchasing experience even half as good. (For example, I'm in the market for a new iPhone stand, and there's a nice $10 aluminum one on Amazon and I haven't seen it anywhere else yet.)

  9. Tons of stuff is cheaper in local stores by Fencepost · · Score: 2

    Even without the problem of counterfeit items being mixed in with their stock, tons of things sold on Amazon are much cheaper in local stores or even via web ordering from some of those retailers.

    --
    fencepost
    just a little off
  10. You know that you're a marketing genius when... by supremebob · · Score: 2

    You can invent your own retail holiday, and people fall for it.

    I got to hand it to Amazon, though... this is probably the smartest way I've seen to clear old inventory cluttering up their warehouses since the invention of the "Woot Off" on woot.com before Amazon bought them. Who knows... it might have been the same marketing guy who came up with Prime Day.

  11. It's quite simple really. by devslash0 · · Score: 2

    Early in my career I worked for an online retailer. The algorithm for any sales was always the same and very simple: raise the RRP so that the price after all the sale discounts matches your usual price. I don't expect it to be any different this time.