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Microsoft's Plan To Try To Win Back Consumers With 'Modern Life Services' (zdnet.com)
It's not a secret that Microsoft hasn't been winning the hearts and minds of consumers lately. Killing off products like the Groove Music service, Microsoft Band fitness tracker, and Windows Phone have left many questioning whether Microsoft's grand plan is to simply focus on business users and leave consumers to its competitors. But at the company's Inspire partner show this week, Microsoft execs told partners that Redmond isn't giving up on consumers. From a report: Yusuf Mehdi -- whose new title as of June 2018 became corporate vice president of Modern Life and Devices -- led a session at the partner show in Las Vegas, Nev., where he outlined the company's vision for what officials plan to christen "Modern Life Services." Microsoft's core value proposition is productivity, he said. Microsoft is targeting so-called "professional consumers" with these services, Mehdi said. Microsoft officials believe because the company already "owns the work calendar with Outlook," that it has a foothold in working to blur the line between consumer and commercial activities. What, exactly, will qualify as a Modern Life Service? Mostly they will be apps, services, and features that Microsoft already makes available or soon will in Windows, Outlook, and PowerPoint, but which officials will attempt to position as well suited to the needs of professional consumers on Windows PCs, iPhones and Android phones.
Nobody ever wants outlook, they're just stuck with it. Most people aren't going to want their personal emails and appointments in that clusterfuckl. Nobody loves your products, Microsoft. We're just fucking held hostage by them. Try not to confuse the two.
We come bearing APPS!
Microsoft Execs have no clue what modern day life outside of business is other than a possible revenue stream that they haven't tapped yet. If they really want to win hearts and minds then they could just easily give users back control of their hardware, but we all know that will never happen.
Adding "Modern Life Services" to the list of buzzwords that mean nothing.
go back to your roots:
to an operating system that stayed the fuck out of the way, didn't peddle "apps" or subscriptions, and let you go about your own business..
to applications that ran on your own computer and let you focus on your job or task.. without constant nagging about online 'features'..
the constant push online... constant interruptions for ads (excuse me, i mean "notifications").. and continuing to harvest user data without limits, no bounds, without transparency.. will all just fuel your demise. you're fading because you're doing all of this now.. if you do it even more, you aren't going to 'win us back', you're going to push us further away... right into the waiting arms of a competitor.
Quit fucking rebooting my fucking laptop without fucking asking me, fuckhats!