Impossible Burgers' Key, Bloody Ingredient Wins FDA Approval (cnbc.com)

The FDA has approved the key ingredient used in the vegetarian-friendly Impossible Burger. "The ingredient, soy leghemoglobin, releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste," reports CNBC. The burger comes from a company aptly named Impossible Foods, which started raising millions of dollars in 2015 to pursue a plant-based burger that truly tastes like meat. From the report: In a letter to Impossible Foods released Monday, the FDA deemed soy leghemoglobin GRAS, or generally recognized as safe, in its most recent review. "Getting a no-questions letter goes above and beyond our strict compliance to all federal food-safety regulations," Impossible Foods founder and CEO Patrick O. Brown said in a statement. "We have prioritized safety and transparency from day one, and they will always be core elements of our company culture."

Comments

As a vegetarian since 15 years...

[carlhaagen]

...I can't say that I've ever missed that specific meat-like taste (even less so the color) in any of the many meat facsimiles I've tried. I suppose the reason why one becomes a vegetarian plays a big role in this.