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More Than Half the Reviews For Certain Popular Products on Amazon Are Questionable, Outside Auditors Say. Amazon Disputes Those Estimates. (npr.org)
NPR has an interesting story, full of anecdotes, that looks into several growing marketplaces where reviews for Amazon products are bought and paid for. From the story: "Our approximation is that less than 1 percent of reviews are inauthentic," says Sharon Chiarella, vice president of community shopping at Amazon. She adds that "sometimes individual products have more suspicious activity." [...] Chiarella says the lawsuits give the company the opportunity to subpoena bad actors to get data from them. "That allows us to identify more bad actors and spider out from there and train our algorithms," she says. But this has led to a sort of digital cat-and-mouse game. As Amazon and its algorithms get better at hunting them down, paid reviewers employ their own evasive maneuvers. Travis, the teenage paid reviewer, explained his process.
He's a member of several online channels where Amazon sellers congregate, hawking Ethernet cables, flashlights, protein powder, fanny packs -- any number of small items for which they want favorable reviews. If something catches Travis' attention, he approaches the seller and they negotiate terms. Once he buys the product and leaves a five-star review, the seller will refund his purchase, often adding a few dollars "commission" for his trouble. He says he earns around $200 a month this way. The sellers provide detailed instructions, to avoid being detected by Amazon's algorithms, Travis says. For example, he says, "Order here at the Amazon link. Don't clip any coupons or promo codes. [Wait 4 to 5 days] after receiving [the item]." This last instruction is especially important, Travis adds. "If you review too soon after receiving it'll look pretty suspicious."
He's a member of several online channels where Amazon sellers congregate, hawking Ethernet cables, flashlights, protein powder, fanny packs -- any number of small items for which they want favorable reviews. If something catches Travis' attention, he approaches the seller and they negotiate terms. Once he buys the product and leaves a five-star review, the seller will refund his purchase, often adding a few dollars "commission" for his trouble. He says he earns around $200 a month this way. The sellers provide detailed instructions, to avoid being detected by Amazon's algorithms, Travis says. For example, he says, "Order here at the Amazon link. Don't clip any coupons or promo codes. [Wait 4 to 5 days] after receiving [the item]." This last instruction is especially important, Travis adds. "If you review too soon after receiving it'll look pretty suspicious."
...According to outside auditors like Fakespot and ReviewMeta, more than half the reviews for certain popular products are questionable....
And Amazon supposedly disputes that by saying,
...Our approximation is that less than 1 percent of reviews are inauthentic...
Notice that Amazon is not disputing the original statement, but they are disputing a statement that was not made.
Why would Amazon do that? Maybe they cannot dispute the original statement?