Mozilla Is Rebranding Firefox and Wants Your Feedback (venturebeat.com)

Posted by msmash on Monday July 30, 2018 @08:10AM from the what-do-you-want-to-see dept.

An anonymous reader writes: Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, "from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality." The fox with a flaming tail "doesn't offer enough design tools to represent this entire product family," Mozilla believes.

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Why do marketers love to make things difficult? by vanyel · 2018-07-30 08:32 · Score: 5, Informative

Mozilla is the brand for the family of products, and Firefox is the brand for the browser product. Nice and simple. Why overload it and confuse people? This makes no sense at all. Other products should have other brands so you can tell them apart.