Mozilla Is Rebranding Firefox and Wants Your Feedback (venturebeat.com)

Posted by msmash on Monday July 30, 2018 @08:10AM from the what-do-you-want-to-see dept.

An anonymous reader writes: Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, "from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality." The fox with a flaming tail "doesn't offer enough design tools to represent this entire product family," Mozilla believes.

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Tldr by Anonymous Coward · 2018-07-30 08:13 · Score: 5, Insightful

"We ruined our product and want people to give us a second look without realizing who we really are"
Busy work for designers + managers by Anonymous Coward · 2018-07-30 08:20 · Score: 5, Insightful

None of FF's users care. This is just designers + managers making busy work to justify their jobs.
Re:Why do marketers love to make things difficult? by iggymanz · 2018-07-30 08:34 · Score: 5, Insightful

marketing wanks look for ways to justify their existence, so they rename things, create confusion and piss the hell out of customers.
The solution is to keep the names and eliminate the marketing wanks, they're as replaceable as cheap toilet paper.