Mozilla Is Rebranding Firefox and Wants Your Feedback (venturebeat.com)

An anonymous reader writes: Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, "from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality." The fox with a flaming tail "doesn't offer enough design tools to represent this entire product family," Mozilla believes.

Comments

here's some feedback:

[slashdice]

oh fuck me.

Look guys, I remember when Mozilla was a bloated monolith - irc, mail, usenet, i don't even remember what else. Oh, and a browser nobody used. Then firefox came out from your summer intern (Blake Ross), by getting rid of all that crud and being a browser. And only a browser.

And, poof, Mozilla (well, FireFox) became relevant again. And then you squandered it. Why will it be different this time? Honestly, close up hop and give the money to somebody else.

Try making your product usable again

[Hognoxious]

I was trying to do something with Firefox on somebody else's computer and I just didn't have a clue how to do it.

The first thing I do on my own machines is install classic theme restorer, which isn't perfect but it gets you 90% of the way to sanity.

Re:Avoid Dilution

[Anonymous Coward]

Microsoft very nearly did it with ".Net". It was a technical term, and the marketdroids discovered that a large amount of techies were enthusiastic about that term.

The marketdroids were slapping ".net" on the end of everything (Windows Server.Net, SQL Server .Net, Exchange Server .Net etc). Seriously. Even Exchange.

Amazingly, someone with some technical clue at Microsoft was able to head this off at the last minute and those products were named back to their normal names and .net was restricted to, well, what we call .net today.

("Windows Server 2003" was going to be called "Windows .NET Server" for example).

You're right. Dilution is what kills things and starts confusing people. And once people are confused, they no longer think "which of your products should I buy?" but instead take the question a step further - "which vendor should I go with?" And once that happens, what was a sale now only is a maybe.

Re:How about Chrome II?

[grep -v '.*' *]

Nope, call a spade a spade: Chrome Jr.