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Apple Reports Strong Third-Quarter Results (cnbc.com)
Apple reported strong third-quarter results Tuesday, posting big beats on earnings per share and average iPhone selling price. CNBC highlights how Apple did compared with Wall Street projections:
EPS: $2.34 vs. $2.18, according to Thomson Reuters consensus estimates
Revenue: $53.3 billion vs. $52.34 billion, according to Thomson Reuters consensus estimates
iPhone sales: 41.3 million vs. 41.79 million, according to StreetAccount Apple reportedly sold 41.3 million iPhones in the last quarter and 11.55 million iPads, both beating estimates. The average selling price of iPhones last quarter was $724, versus the expected $693.59. Apple also sold 3.7 million Mac computers.
Apple's services revenue accounted for just 15 percent of Apple's total revenue for the second quarter, but CNBC notes that it's "been outpacing iPhone revenue growth for several quarters." The company hopes to double services revenue to more than $14 billion a quarter by 2020. Looking forward, all eyes will be on the next iPhone. Apple is expected to launch new iPhone models at the end of the quarter, in mid-September.
Revenue: $53.3 billion vs. $52.34 billion, according to Thomson Reuters consensus estimates
iPhone sales: 41.3 million vs. 41.79 million, according to StreetAccount Apple reportedly sold 41.3 million iPhones in the last quarter and 11.55 million iPads, both beating estimates. The average selling price of iPhones last quarter was $724, versus the expected $693.59. Apple also sold 3.7 million Mac computers.
Apple's services revenue accounted for just 15 percent of Apple's total revenue for the second quarter, but CNBC notes that it's "been outpacing iPhone revenue growth for several quarters." The company hopes to double services revenue to more than $14 billion a quarter by 2020. Looking forward, all eyes will be on the next iPhone. Apple is expected to launch new iPhone models at the end of the quarter, in mid-September.
Apple makes projections that are conservative (which they always tell you up front).
Instead what they beat were estimates from people whose entire job it is to figure out how MUCH Apple has sand-bagged estimates, and produce a larger number.
THAT is the number Apple beat, partially because a lot of the analysts for some reason listen to people like you instead of trying to understand Apple's market
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