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MoviePass Will Increase Price, Limit Availability of New Movies (theverge.com)
After running out of money and shutting down for a night last week, the movie ticket subscription service MoviePass will increase its price to $14.95 a month within the next 30 days. Furthermore, "first-run movies will only be viewable on a limited basis during the first two weeks of release, unless the company has a promotional deal with a given film," reports The Verge. From the report: MoviePass' statement claims these changes are being made "to enhance discovery, and to drive attendance to smaller films and bolster the independent film community." In a widely reported all-hands meeting at the company, MoviePass CEO Mitch Lowe cited the upcoming Christopher Robin and The Meg specifically as films that would not be available to subscribers. More broadly, MoviePass hopes to make smarter decisions about potential partnerships with studios and brands in the hopes of turning a profit, though no specific details were shared at this time. This new price increase is in addition to the already-announced plan to implement surge pricing for popular movies.
Its pretty clear MoviePass is jsut a marketing firm looking to get picked up by a big company. They have no plan, no warchest, nothing. All everyone has to do is wait them out and they can pick it up for pennies on the dollar if they want it. MoviePass is done.
Good-bye
...but we'll make it up in volume!
I browse on +1 so AC's need not respond, I won't see it.