Slashdot Mirror


As Google Maps Renames Neighborhoods, Residents Fume (nytimes.com)

An anonymous reader shares a report: For decades, the district south of downtown and alongside San Francisco Bay here was known as either Rincon Hill, South Beach or South of Market. This spring, it was suddenly rebranded on Google Maps to a name few had heard: the East Cut. The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google's map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East Cut. And news organizations referred to the vicinity by that term.

"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.

6 of 187 comments (clear)

  1. Re:Renaming Neighborhood is bad? by mattyj · · Score: 3, Informative

    This wikipedia page has a pretty accurate/traditional listing of neighborhoods (for now.) Hopefully whoever maintains it won't start adding BS made up neighborhoods:

    https://en.wikipedia.org/wiki/List_of_neighborhoods_in_San_Francisco

    The neighborhood namings are helpful when navigating the city. We have three major street grids here, two of which are askew and converge along Market street. We also have two separate grids of numbered streets, one going by Avenue and one going by Street. If you didn't know any better and put the wrong one in to get to, say, '9th', you could end up near beach instead of near Twitter HQ.

    We have a lot of very long streets here, too, relative to the size of the city. Saying you live or work on California Street is useless as it crosses a dozen or more neighborhoods. But if you talk to a local and say you live in Pacific Heights (I wish), that's a much more specific place.

  2. Another example of "journalism" by the ny times by will_die · · Score: 5, Informative

    If they had done any research they would have found out that the community benefit district for that area, a local government agency, had renamed the area to the East Cut over a year ago.
    They spend tax money on advertising it and probably went to google to get the name to reflect what the city wanted.
    This was not some sudden change caused by google, nor an example of how google is a final arbitrator of names.
    it is just another daily example of how the new york times is worth for journalism and its only value is in wiping down the street of San Francisco.

    https://www.sfchronicle.com/ba...

    1. Re:Another example of "journalism" by the ny times by Anonymous Coward · · Score: 2, Informative

      If you'd take a moment to RTFA and climb down off of your soapbox, you'd see they clearly explained that:

      The East Cut name originated from a neighborhood nonprofit group in San Francisco that residents voted to create in 2015 to clean and secure the area. The nonprofit paid $68,000 to a “brand experience design company” to rebrand the district.

      But "the East Cut" wasn't really the focus of the article in the first place. The article is more about how rapid any renaming of a neighborhood spreads nowadays, due to Google's proliferation. The "why" it got renamed is not the point. It's the speed at which the new name spreads.

      But at least you got to tear the media a new one, like Dad.

  3. Re:Renaming Neighborhood is bad? by fahrbot-bot · · Score: 4, Informative

    It's better here in Texas (like everything) ...

    Except in Education (ranked 40th) and Healthcare (ranked 38th) in the nation. Also, it's really frelling hot in Texas. Still, not a bad place to fly over on your way to somewhere better. :-)

    --
    It must have been something you assimilated. . . .
  4. Re:Renaming Neighborhood is bad? by geoskd · · Score: 1, Informative

    Education (and largely healthcare) reflect demographics, not anything about the state per se.

    Cough, Cough, Bullshit, Cough

    --
    I wish I had a good sig, but all the good ones are copyrighted
  5. Re:It's the real-estate agents by keltor · · Score: 4, Informative

    East Cut is the huge renaming project for the area. There's almost no possible way locals wouldn't know what the fuck is up unless they just avoid the freaking signs everywhere. Google didn't invent this shit, the City and local Business Owners did. It even has a website: https://theeastcut.org/