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Citing 'Economic Efficiency,' Epic Says Fortnite's Upcoming Android App Won't Hit Google Play Store (theverge.com)
Fortnite developer Epic Games will not be distributing its massively popular game on Android because the Play Store takes a 30 percent cut of the revenue. Instead, the company plans to distribute the software to players via the official Fornite website, "where Android users can download a Fortnite Installer program to install the game on compatible devices," reports The Verge. From the report: For Fortnite on iOS, Epic decided to distribute the game on the App Store, most likely because it had no other method of getting iPhone users to easily download the software. (Apple, unlike Google, does not allow iOS users to download apps that are not first approved by its internal review processes and distributed through its proprietary marketplace.) With Google and its more open platform, Epic can get away with distributing the app itself. CEO Tim Sweeney says the primary motivation here is twofold. Epic wants to maintain its direct relationship with consumers. (The company currently distributes Fortnite on PC through its own Epic Games Launcher, instead of using Valve's popular Steam platform.)
The second reason is financial: Epic does not want to pay Google's 30 percent cut, especially considering the entire game is funded through in-app purchases. "The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games," Sweeney says. "There's a rationale for this on console where there's enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers." But on mobile platforms that are open, like Android, "30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service," he says. Sweeney adds that Epic is "intimately familiar with these costs" from its direct distribution of Fortnite on Mac and PC. There's no word as to when the Android version of Fortnite will be available, but rumors suggest it will be tied to the upcoming Samsung Galaxy Note 9 launch on August 9th.
The second reason is financial: Epic does not want to pay Google's 30 percent cut, especially considering the entire game is funded through in-app purchases. "The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games," Sweeney says. "There's a rationale for this on console where there's enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers." But on mobile platforms that are open, like Android, "30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service," he says. Sweeney adds that Epic is "intimately familiar with these costs" from its direct distribution of Fortnite on Mac and PC. There's no word as to when the Android version of Fortnite will be available, but rumors suggest it will be tied to the upcoming Samsung Galaxy Note 9 launch on August 9th.
I completely get why Epic wants to do this: 30% adds up to a lot of money for a game that pulls in hundreds of millions a month. But for the broader Android user base this is a terrible idea.
Having the ability to install external APKs and actually enticing non-technical users to do it are two different things. The average smartphone user isn't prepared to use external sources, and if they do, it's going to end up like malware on Windows. Which is to say there's going to be trojan APKs left and right pretending to be Fortnite, or Fortnite with hacks, etc.
Fortnite's original game mode - Save The World - was a zombie survival game. If users have to install APKs from unknown sources, we're going to be surviving a whole new kind of zombie outbreak...
You're right, but so is Epic. 30% is extortion for the service provided. Somebody has to try to grind the monopoly down to something more reasonable. A smaller game or app probably couldn't do it. I don't play Fortnite but there seems to be a huge following. Even raising awareness of the 30% fee would be a worthwhile accomplishment.
I wonder if there is anything in Google's TOS about not being able to charge a higher price for in-app content if the app was installed from the app store vs APK load.
Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
Encouraging people to download software from even less secure sites is NOT a win even if one of the corporate cancers is able to get a bit more profit.
The Fortnite website is not "less secure" than the Google play store. One of those has been found with malware.
"First they came for the slanderers and i said nothing."