Public Documents Reveal How the Branches of the US Military Are Instructed To Harness Internet Culture To Advance Their Own Messaging (theoutline.com)

An anonymous reader shares a report: It's common practice for brands or government agencies to use social media marketing tactics -- such as recognizing internet holidays like #WorldEmojiDay, #NationalDogDay, or #HumpDay using emojis, or generally speaking in a more conversational, down-to-earth tone -- in order to spread their messaging and communicate with the public. However, the stakes behind military Twitter accounts are fundamentally different than that of, say, the Department of the Interior. These accounts aren't just encouraging people to go to national parks; they're propagandizing and idealizing military valor in order to normalize their actions, elicit acceptance from the public, and recruit new members. The report adds that the government organizations maintain social media handbooks to encourage curators to "create a voice and be authentic." In the recent months, many branches of the military have been criticized for insensitive tweets.

Comments

If you like your freedom you can keep your freedom

[xxxJonBoyxxx]

>> propagandizing and idealizing military valor

Dunno about you, but I prefer the USA to the UK. And non-Nazi EU to the Third Reich. And a non-fascist Japan. Etc.

Military valor and results are often OK, snowflakes.

Re:Marketing

[Killall -9 Bash]

You suck as shilling. Back to pealing potatoes Pvt.

Seriously tho, WAR should not be allowed to advertise its self.