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ISPs' Listed Speeds Drop Up To 41 Percent After UK Requires Accurate Advertising (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: Most broadband providers in the UK "have been forced to cut the headline speeds they advertise when selling deals" because of new UK rules requiring accurate speed claims, according to a consumer advocacy group. "Eleven major suppliers have had to cut the advertised speed of some of their deals, with the cheapest deals dropping by 41 percent," the group wrote last week. The analysis was conducted by Which?, a brand name used by the Consumers' Association, a UK-based charity that does product research and advocacy on behalf of consumers. "BT, EE, John Lewis Broadband, Plusnet, Sky, Zen Internet, Post Office, SSE, TalkTalk, and Utility Warehouse previously advertised their standard (ADSL) broadband deals as 'up to 17Mbps,'" the group noted in its announcement on Saturday. "The new advertised speed is now more than a third lower at 10Mbps or 11Mbps." "TalkTalk has completely dropped advertising speed claims from most of its deals," the consumer group also said. "Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2." Previously, ISPs were able to advertise broadband speeds of "up to" a certain amount, even if only one in 10 customers could ever get those speeds, Which? wrote. "But the new advertising rules mean that at least half of customers must now be able to get an advertised average speed, even during peak times (8-10pm)," the group said.

2 of 68 comments (clear)

  1. INB4 cayenne8 by Hognoxious · · Score: 0, Troll

    I have no idea where the UK is, but I know you don't have guns. This is why you rely one nancy-state protectionism like this.

    if you truly had a free market like the USA does there'd be no need for this.

    You should put your big-boy pants on and negotiate a better deal with your ISP. May be you can't because it's owned by the quean like everything else over there.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  2. Re:Better for consumers by Anonymous Coward · · Score: 0, Troll

    Living in the freedom country is still worth it compared to the UK.,,

    VAT 20% - because that is fair on lower incomes :-)
    Price of gasoline? probably a weeks wages to fill a car up
    Electricity? 10c/kWh around here.
    Prices of houses, out of the question for the working class.

    Yeah, please enjoy your honest broadband speedz :-)