Mozilla Debuts Firefox Extension that Recommends Content Based on Your Browsing Activity (venturebeat.com)

Mozilla on Tuesday began testing a Firefox extension that shows you its best guesses for what you want to see on the web. From a report: The Advance web extension is available for anyone from today and can analyze content on current active web pages to recommend related tidbits you may want to "read next" from other websites. It will also surface recommendations based on your recent browsing history in a "for you" section. With the extension installed, you just browse the web as you normally would and the little sidebar will show things that are relevant to what you've been looking at. The extension is powered by Laserlike, a VC-funded, machine learning-powered "interest search engine" that delivers personalized content. As such, Laserlike will receive users' browsing history -- something Mozilla wants people to understand before they install the extension. But the company has also built in some tools to boost control and data transparency.

Comments

Re:Who asked for this?

[vux984]

If I had to guess I would expect Laserlike is paying for this, and is paying Mozilla to develop and promote it.

And that's fine.

It's an extension.
And it's pretty clearly disclosed what it does.

It's not something I would ever want; but its the right way to do it, and really its how pocket should have been done too.

Re:Still No!

[Anonymous Coward]

That description begins with finance, progresses through vague but tech-sounding buzzwords, and ends with exactly what everyone else already delivers: you know exactly in what order that company thinks (money first and hype second, with product as an afterthought). I guarantee you that they are Indians looking to turn tech hype into quick bucks.

Re:Who asked for this?

[mikael]

Then they will supply it pre-installed with Firefox downloads. Then to improve speed and performance, it becomes built into the browser.