Only a Small Percentage of Users Buy Stuff Through Alexa, Report Claims (arstechnica.com)

Analysts have been aggressively optimistic in their predictions about the growth of consumer shopping via virtual assistants like Amazon's Alexa, but a new report claims that only a small fraction of Alexa device owners shop with voice commands. And most of those who do only try it once or stick to a limited range of products. From a report: Two people who have been briefed on Amazon's "internal figures" told tech business publication The Information that only around 2 percent of people who own Alexa-equipped devices like those in Amazon's Echo line have ever made a purchase with Alexa. Of that 2 percent, about 90 percent tried it once and did not attempt it again after that, one of The Information's sources said. And even those users who regularly use Alexa to shop mainly do so for small purchases like household supplies.

Comments

Why is this a surprise?

[fahrbot-bot]

I don't have any of these (spy) devices, but can't imagine I'd actually shop for stuff using it - certainly not things I hadn't already purchased before - because there's no way to review the items, like you can using a browser, to ensure it's really what you want. For things I've previously bought and am simply re-buying, like laundry soap, it might offer some, small, convenience, but not enough to have an always-listening device on my house. These things have always seemed more like a solution in search of a problem.