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YouTube Will Soon Pass Facebook As Second Biggest Website In US (cnbc.com)

According to a new study from market research firm SimilarWeb, Facebook may cede its runner-up position to YouTube in the next two to three months. Currently, the top five most-visited websites in the U.S. are Google, Facebook, YouTube, Yahoo and Amazon, in that order. However, Facebook's monthly page visits are declining rapidly, from 8.5 billion to 4.7 billion in the last two years, which could shake up that order. CNBC reports: YouTube, which is owned by Google parent Alphabet, has seen increased traffic, the study said. The app has also experienced in increase in viewership. Yahoo is also poised to lose its position in the ranking. Amazon has already surpassed Yahoo during big spending months, including December 2017 and July 2018, when the e-commerce giant held its annual Prime Day. The study projects that Amazon will take over Yahoo's ranking in the next two to three months. However, none of the bottom four of the top five comes close to Google. Although it has seen some decline in website traffic thanks to app use and voice search, it saw approximately 15 billion visits in July 2018, the study said. The others were all below 5 billion, according to the report.

5 of 65 comments (clear)

  1. Facebook is a declining WEBSITE rising APP by Anonymous Coward · · Score: 4, Informative

    A large amount of Facebook's traffic these days is mobile, going through their app, not their wesbite

    1. Re:Facebook is a declining WEBSITE rising APP by sanf780 · · Score: 3, Interesting

      YouTube has also a mobile application and a Smart TV application (in whichever variant it is) that people use too. The push to mobile might not be as strong as what Facebook does. I have seen people even use YouTube app as a music streaming application recently. I wonder if the main reason why Facebook is dropping to third position is due to people not being engaged into Facebook as in years past.

  2. They buried the lede... by cervesaebraciator · · Score: 5, Insightful

    Yahoo still exists?

    1. Re:They buried the lede... by Virtex · · Score: 4, Insightful

      Yahoo still exists. When you visit one of their pages, it makes about 10 million GET requests from their server to pump up their page view count, assuming they count every GET request as a page view (this is corporate America - OF COURSE they count every request as a page view).

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  3. Noise by xonen · · Score: 3, Informative

    Facebook has become noise. And they did it themselves.

    They send e-mails so frequently that it resulted in me ignoring them all. Any page is filled up with ads. Real interesting things rarely get posted.

    I check fb maybe once every 2 weeks. I might actually browse it a bit when i'm bored, but last time i did that was months ago.

    The only good usage of fb these days is to get in contact with companies. Companies that choose to ignore e-mails and phone calls (or just promise yes and do no) - for whatever reason it works better if the request or issue is made public on fb. It's a modern name-and-shame game.

    Apart that, the initial goal of 'get in touch with your friends' seem to be less the case and less fb's mission. Well, i use messenger if someone else wishes so. Personally i prefer e-mail over any messenger.

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