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'It's Time to End the Yearly Smartphone Launch Event' (vice.com)
Owen Williams, writing for Motherboard: Thursday, at a flashy event in New York, Samsung unveiled yet another phone: the Galaxy Note 9. Like you'd expect, it's rectangular, it has a screen, and it has a few cameras. While unveiling what it hopes will be the next hit, it unknowingly confirmed something we've all been wondering: the smartphone industry is out of ideas. Phones are officially boring: the only topic that's up for debate with the Galaxy Note 9 is the lack of the iconic notch found on the iPhone X, and that it has a headphone jack. The notch has been cloned by almost every phone maker out there, and the headphone jack is a commodity that's unfortunately dying. However, the fact that we're comparing phones with or without a chunk out of the screen or a hole for your headphones demonstrates just how stuck the industry is.
It's clear that there's nothing really to see here. Yeah, the Note is a big phone, and it has a larger battery too. It's in different colors, it's faster than last year, and it has wireless charging. Everything you see here is from a laundry list of features that other smartphone manufacturers also have, and the lack of differentiation becomes clearer every year. It's the pinnacle of technology, and it's a snooze-fest. This isn't exclusively a Samsung problem: Every manufacturer from Apple to Xiaomi faces the same predicament. The iPhone's release cycle that Apple trained the world to be accustomed to, with splashy yearly releases and million-dollar keynotes, is clearly coming to an end as consumers use their existing phones for longer every year.
It's clear that there's nothing really to see here. Yeah, the Note is a big phone, and it has a larger battery too. It's in different colors, it's faster than last year, and it has wireless charging. Everything you see here is from a laundry list of features that other smartphone manufacturers also have, and the lack of differentiation becomes clearer every year. It's the pinnacle of technology, and it's a snooze-fest. This isn't exclusively a Samsung problem: Every manufacturer from Apple to Xiaomi faces the same predicament. The iPhone's release cycle that Apple trained the world to be accustomed to, with splashy yearly releases and million-dollar keynotes, is clearly coming to an end as consumers use their existing phones for longer every year.
into the trash it goes