Slashdot Mirror
The Flourishing Business of Fake YouTube Views (nytimes.com)
An anonymous reader shares a report: Martin Vassilev makes a good living selling fake views on YouTube videos. Working from home in Ottawa, he has sold about 15 million views so far this year, putting him on track to bring in more than $200,000, records show. Mr. Vassilev, 32, does not provide the views himself. His website, 500Views.com, connects customers with services that offer views, likes and dislikes generated by computers, not humans. When a supplier cannot fulfill an order, Mr. Vassilev -- like a modern switchboard operator -- quickly connects with another. "I can deliver an unlimited amount of views to a video," Mr. Vassilev said in an interview. "They've tried to stop it for so many years, but they can't stop it. There's always a way around."
[...] Just as other social media companies have been plagued by impostor accounts and artificial influence campaigns, YouTube has struggled with fake views for years. The fake-view ecosystem of which Mr. Vassilev is a part can undermine YouTube's credibility by manipulating the digital currency that signals value to users. While YouTube says fake views represent just a tiny fraction of the total, they still have a significant effect by misleading consumers and advertisers.
[...] Just as other social media companies have been plagued by impostor accounts and artificial influence campaigns, YouTube has struggled with fake views for years. The fake-view ecosystem of which Mr. Vassilev is a part can undermine YouTube's credibility by manipulating the digital currency that signals value to users. While YouTube says fake views represent just a tiny fraction of the total, they still have a significant effect by misleading consumers and advertisers.
I am amazed the internet still values "views" and "clicks". Until advertisers stop placing value on such stupid metrics, this is going to be a problem. They should be focusing on actual sales and paying people based on that.
If you had a car dealership where instead of commission for sales, the sales people were paid based on how many people came in to look at cars, you bet there would be rampant fraud there as well.