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MoviePass Is Limiting Selection To 'Up To Six Films' a Day (techcrunch.com)
MoviePass is changing things up once again. In an email, CEO Mitch Lowe outlined the latest updates to the once-unlimited subscription plan. Most notable among the changes is the limiting of selection to "up to six films to choose from daily, including a selection of major studio first-run films and independent releases." TechCrunch reports: On top of that, there may be further limitations on showtime availability for the selected titles, based on "the popularity of those films on the app that particular day." The company has already begun limiting access to specific films, starting with a barring of major blockbusters and moving toward limiting selection generally. Now users can go to the "This Week's Movies" page to see what's available. Right now, there's a semi-consistent, rotating selection. Which movies are chosen and when will likely be at least partially dependent on deals struck between MoviePass and studios/distributors.
Now that theater chains are offering these same services I believe they have succeeded in their goal of making a subscription service available to the people. However it is not their service so if their end goal was to be profitable (I don't see why anyone would ever think that was possible) well then they failed.