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Amazon Is Ready To Take on Apple and Spotify in Streaming Music (bloomberg.com)
Amazon is turning up the volume in the music business. From a report: The world's largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They're part of a larger effort that will extend to billboards, online video and radio, and to three countries -- the U.S., U.K. and Germany. Music has ascended the priority list at Amazon.com because of the popularity of the company's Echo speakers and the virtual assistant Alexa. Music is one of the most common requests of Alexa, and listening hours have doubled over the past year, the company said. "We're pouring fuel on the fire," Steve Boom, the head of Amazon Music said in an interview. "We have established ourselves as the leader in music services where voice is all you need to control it."
As opposed to what? Giving your money to other music streaming mega-corporations like Spotify or Apple? Amazon has built the infrastructure to stream content. I would expect them to use it. Amazon music streaming is cheaper than the other monthly alternatives. Maybe this will force the others to lower their prices.