Slashdot Mirror
HUD Files Complaint Alleging Facebook Ad Tools Allow Housing Discrimination (gizmodo.com)
An anonymous reader quotes a report from Gizmodo: The U.S. Department of Housing and Urban Development has filed an official discrimination complaint against Facebook, saying the site's dizzying array of advertising tools makes it simple for advertisers to illegally exclude wide swathes of the population from seeing housing ads, Politico wrote on Friday. In a press release, HUD wrote that Facebook's "targeted advertising" model more or less constitutes a way for said advertisers to skirt the federal Fair Housing Act, specifically by excluding members of protected categories: "HUD claims Facebook enables advertisers to control which users receive housing-related ads based upon the recipient's race, color, religion, sex, familial status, national origin, disability, and/or zip code. Facebook then invites advertisers to express unlawful preferences by offering discriminatory options, allowing them to effectively limit housing options for these protected classes under the guise of 'targeted advertising.'"
Specific examples cited by HUD included showing display ads "either only to men or women," as well as preventing users flagged as interested in disabilities-related topics like "assistance dog" or "accessibility" from seeing display ads. HUD also said that the targeted advertising tool can be used to prevent people interested in specific religions or regions from seeing ads, as well as "draw a red line around zip codes and then not display ads to Facebook users who live in specific zip codes." The complaint is just a complaint, but it does start an official process that will either end in Facebook reaching a resolution with federal officials or a lawsuit. CNN Tech notes that the National Fair Housing Alliance is simultaneously suing Facebook for the same reason. "Facebook is trying to dismiss the suit by claiming it has limited liability for user-generated content, though HUD and federal prosecutors claim the site operates as an internet content provider with respect to housing ads and therefore is subject to civil rights law," reports Gizmodo.
Specific examples cited by HUD included showing display ads "either only to men or women," as well as preventing users flagged as interested in disabilities-related topics like "assistance dog" or "accessibility" from seeing display ads. HUD also said that the targeted advertising tool can be used to prevent people interested in specific religions or regions from seeing ads, as well as "draw a red line around zip codes and then not display ads to Facebook users who live in specific zip codes." The complaint is just a complaint, but it does start an official process that will either end in Facebook reaching a resolution with federal officials or a lawsuit. CNN Tech notes that the National Fair Housing Alliance is simultaneously suing Facebook for the same reason. "Facebook is trying to dismiss the suit by claiming it has limited liability for user-generated content, though HUD and federal prosecutors claim the site operates as an internet content provider with respect to housing ads and therefore is subject to civil rights law," reports Gizmodo.
First of all, this housing thing has been going on for quite a while now:
https://www.engadget.com/2017/...
Secondly, there are quite a few examples, such as:
https://consequenceofsound.net...
All this is just the stuff on the surface, where advertisers are abusing Facebook's targeting system. One abstraction layer further you get the Cambridge Analytica stuff. Databrokers taking your Facebook data, and then selling all kinds of derived scores to employers, insurers politicians.
Women don't see high paying job adds:
https://www.theguardian.com/te...
Getting red-lighted at job interviews:
https://www.theguardian.com/sc...
Easier to get a loan if you have 'good' friends:
https://trustingsocial.com/
IRS looking at social media posts to determine who gets an audit:
https://news.slashdot.org/stor...
Health insurers figuring out who they want to insure:
https://www.propublica.org/art...
As Cathy o Neill pointed out in her book "Weapons of Math Destruction", all this tech doesn't remove discrimination, it just hides it behind the facade of 'neutral math'.