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Vitamin D, the Sunshine Supplement, Has Shadowy Money Behind It (nytimes.com)

The New York Times tells the story of Dr. Michael Holick, a Boston University endocrinologist "who perhaps more than anyone else is responsible for creating a billion-dollar vitamin D sales and testing juggernaut." From the report: Dr. Holick's role in drafting national vitamin D guidelines, and the embrace of his message by mainstream doctors and wellness gurus alike, have helped push supplement sales to $936 million in 2017. That's a ninefold increase over the previous decade. Lab tests for vitamin D deficiency have spiked, too: Doctors ordered more than 10 million for Medicare patients in 2016, up 547 percent since 2007, at a cost of $365 million. But few of the Americans swept up in the vitamin D craze are likely aware that the industry has sent a lot of money Dr. Holick's way. A Kaiser Health News investigation for The New York Times found that he has used his prominent position in the medical community to promote practices that financially benefit corporations that have given him hundreds of thousands of dollars -- including drug makers, the indoor tanning industry and one of the country's largest commercial labs.

In an interview, Dr. Holick acknowledged he has worked as a consultant to Quest Diagnostics, which performs vitamin D tests, since 1979. Dr. Holick, 72, said that industry funding "doesn't influence me in terms of talking about the health benefits of vitamin D." There is no question that the hormone is important. Without enough of it, bones can become thin, brittle and misshapen, causing a condition called rickets in children and osteomalacia in adults. The issue is how much vitamin D is healthy, and what level constitutes deficiency.

12 of 151 comments (clear)

  1. Only in America by JoeyRox · · Score: 1, Insightful

    Can a billion dollar industry form around a vitamin the human body produces itself in ample supply. As the NYT article states, "Drug companies can sell fear, but they can't sell sunlight, so there's no promotion of the sun's health benefits."

    1. Re:Only in America by ScentCone · · Score: 4, Insightful

      And yet, indeed, many people are deficient. And they've got ANOTHER doctor that cooking their skin in the sun is a pathway to melanoma and a possible miserable death.

      --
      Don't disappoint your bird dog. Go to the range.
    2. Re:Only in America by Brett+Buck · · Score: 1, Insightful

      Vitamin pushers, miracle cure snake oil salemen, and other quackery has been around everywhere, forever. It is not a uniquely American phenomenon.

    3. Re:Only in America by markdavis · · Score: 1, Insightful

      >"Can a billion dollar industry form around a vitamin the human body produces itself in ample supply. As the NYT article states, "Drug companies can sell fear, but they can't sell sunlight, so there's no promotion of the sun's health benefits."

      And the sun benefits the mood and brain, releasing other important factors and benefiting sleep cycles. However, sun exposure also contribute to wrinkles and skin cancer. Plus there really are a lot of people who don't and won't get enough vitamin D (3) due to their type of job, lifestyle, location, and/or skin pigment. But it is often hard to believe that what is in a typical, cheap, widespread multivitamin AND what you get with even a little sun exposure, AND what is naturally in food, AND what is fortified already in many foods, isn't "enough". At least vitamin D3 supplements are dirt cheap and it seems it isn't toxic even with crazy high doses, making it pretty "safe".

    4. Re:Only in America by dwywit · · Score: 5, Insightful

      "Compensating for low vitamin D levels with sun exposure is asking for skin cancer."

      No, it bloody isn't. You don't need to sit in the sun for hours, 10-15 minutes per day is sufficient (with modifiers for extreme tropical and frigid climate zones - extreme northern and southern dwellers definitely need supplements during the dark).

      And it isn't even whole-body exposure. If you wear a short-sleeved shirt for work, and you walk in the open air to get your lunch, you'll get enough.

      I have pale skin, and I live in the melanoma capitol of the world (Queensland, Australia), and my own GP just tells me to follow the guidelines from the Cancer Council:

      https://cancerqld.org.au/cance...

      "Vitamin D â" how much sun is enough

      In Queensland where UV levels are high all year round, most people receive adequate sun exposure to produce vitamin D through their daily incidental activities. These activities include hanging out the washing, checking the letterbox or walking to and from your car. "

      --
      They sentenced me to twenty years of boredom
    5. Re:Only in America by ooloorie · · Score: 4, Insightful

      No, it bloody isn't. You don't need to sit in the sun for hours, 10-15 minutes per day is sufficient

      And you don't need to sit in the sun for hours to get skin cancer either.

      most people receive adequate sun exposure to produce vitamin D through their daily incidental activities

      And a large percentage of adults in the West carry gene variants that lead to low vitamin D levels even with normal sun exposure. That's not surprising given that vitamin D is supplied by eggs, cheese, and fish, meaning there has been little selective pressure against deficiencies, and it may be in the process of becoming an essential vitamin for many humans.

      Vitamin D is also generic and trivially cheap, at around two cents per day. The idea that recommending supplementation is due to some corporate scheme drumming up support for expensive drugs is laughable.

    6. Re:Only in America by thegarbz · · Score: 4, Insightful

      It's important to remember that just because the American medical industry is infested with corporatism that the basis of their argument still has some truth. Him overdosing you on Vitamin D to make some nice profits doesn't mean you should abstain completely.

      The rest of the world which isn't in such a state can provide a quite sane source of information. If it's winter and you live above above the 45deg line then just take a supplement daily like everyone who doesn't see the sun for half a year and move on with your life.

  2. Don't need bias for it to be bad by quantaman · · Score: 4, Insightful

    It's the same general principal as money in politics. You don't actually have to influence the individual for your contribution to further your point of view.

    A corporation finds politicians with views naturally aligned to their objectives and helps those politicians get into office.

    Similarly, a corporation finds researchers with view naturally aligned to their objectives and helps those researchers get papers into top journals and conferences.

    The key is more public funding of science so private donors can't have such a big influence.

    --
    I stole this Sig
  3. Re: Appearance of impropriety by phantomfive · · Score: 4, Insightful

    This is why reproducibility in science is so important. If he comes up with some good results, the study can be reproduced by other, more skeptical groups. In this case, it would be interesting to see if all those vitamin deficiency tests uncovered high levels of deficiency in the population. If it didn't, then I'm going back to my original state of not worrying about vitamin D.

    --
    "First they came for the slanderers and i said nothing."
  4. Re:KALE? by Oswald+McWeany · · Score: 3, Insightful

    One last time:

    KALE is what you put AROUND the salad - it is the garnish, it is NOT the salad!

    Within reason, people should eat whatever they want. Ideally it would be something healthy (and kale isn't unhealthy).

    I'm not a huge fan of the stuff myself, but if people want to eat kale, let them eat kale.

    --
    "That's the way to do it" - Punch
  5. Re: Quest Diagnostics? by Sarten-X · · Score: 3, Insightful

    I was interested in the story until I read those little details.

    An endocrinologist is consulting for a testing lab? Stunning!

    A highly-specialized expert with extremely-good credentials got paid $34K/year average for a job? Scandalous!

    Hell, I was recently offered more than that for an engineering consultancy that should barely require a four-year degree.

    --
    You do not have a moral or legal right to do absolutely anything you want.
  6. John Cannell MD is the real hero here on vitamin D by Paul+Fernhout · · Score: 5, Insightful

    https://www.vitamindcouncil.or...
    https://en.wikipedia.org/wiki/...

    He has been demonstrating a need for vitamin D since around 2000 (before Holick).

    Bottom line:
    * Humans are adapted overall for an outdoor lifestyle partially clothed in the sunshine without regular bathing.
    * Humans in industrialized countries now spend most of their time indoors -- or travelling in enclosed vehicles where glass is designed to prevent UV transmission to prevent faded carpets but not faded people.
    * When humans in industrialized countries go outdoors they tend to wear a lot of clothes.
    * Bathing (especially with soap) disrupts the formation of vitamin D by removing natural oils from the skin which are needed to make vitamin D.

    Three other factors have made vitamin D deficiency worse:
    * Dermatologists claiming time in the sun gives you cancer -- which is a half-truth because while sunlight can increase melanoma risk (a relatively easily treatable cancer), vitamin D reduces cancer risk for many cancers including melanoma -- which is why more office workers get melanomas than outdoor workers and why many office workers get melanomas in places they wear clothes.
    * The USA RDA for vitamin D was set to prevent the worst cases of rickets not to ensure optimal health and so for decades has been ten times or more too low. Only recently has it been raised to perhaps adequate for infants but the RDA is still too low for adults
    * Historically, a patent was granted for Vitamin D2, a synthetic and less effective form of vitamin D, and that was what doctors pushed instead of the better vitamin D3.
    * In order to use vitamin D optimally, you also need a health diet like with vitamin K2 and other cofactors like magnesium, zinc, and boron -- and the standard American diet tends to be lacking in these.

    Another complication: if a pregnant or nursing mother has low vitamin D her child will also have low vitamin D -- which may be a contributor to autism and other health problems for young children.

    And yet another (politically charged) complication: people with darker skin moving far north or south from the equator are going to be even more impacted by vitamin D deficiency (e.g. especially Somalis moving to Minnesota who also wear burkas and have a high autism rate). Just like people with lighter skin who move to the equator are at elevated risk from melanoma. Skin color is adaptive for latitude (some exceptions being people who get vitamin D in their diet from fish or other animal products). However, this is made more complicated by uncertainty about whether vitamin D needs may differ in connection with other metabolic genes varying along with skin color genes.

    Also, while vitamin D is the biggest immediate problem form lack of adequate sunlight, it is not the only substance our skin makes when exposed to sunlight -- so taking the right amount of vitamin D3 is beneficial but maybe not the entire answer.

    Yes, there are now conflicts of interest by multiple advocates of adequate Vitamin D3 like with Holick or even now Cannell. But there still is a health crisis going on!

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.