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Nvidia Unveils Powerful New RTX 2070 and 2080 Graphics Cards (polygon.com)

Posted by msmash on from the wait-is-over dept.

During a pre-Gamescom 2018 livestream from Cologne, Germany, Nvidia on Monday unveiled new GeForce RTX 2070, RTX 2080 and RTX 2080 Ti high-end graphics cards. These new 20-series cards will succeed Nvidia's current top-of-the-line GPUs, the GeForce GTX 1070, GTX 1080 and GTX 1080 Ti. While the company usually waits to launch the more powerful Ti version of a GPU, this time around, it's releasing the RTX 2080 and RTX 2080 Ti at once. Polygon adds: They won't come cheap. The Nvidia-manufactured Founders Edition versions will cost $599 for the RTX 2070, $799 for the RTX 2080 and $1,199 for the RTX 2080 Ti. The latter two cards are expected to ship "on or around" Sept. 20, while there is no estimated release date for the RTX 2070. Pre-orders are currently available for the RTX 2080 and 2080 Ti. Nvidia CEO Jensen Huang announced different "starting at" prices during the keynote presentation. Huang's presentation said the RTX 2070 will start at $499, the RTX 2080 at $699 and the RTX 2080 Ti at $999. Asked for clarification, an Nvidia representative told Polygon that these amounts reflect retail prices for third-party manufacturers' cards.

The RTX 2070, 2080 and 2080 Ti will be the first consumer-level graphics cards based on Nvidia's next-generation Turing architecture, which the company announced earlier this month at the SIGGRAPH computing conference. At that time, Nvidia also revealed its first Turing-based products: three GPUs in the company's Quadro line, which is geared toward professional applications. All three of the new RTX cards will feature built-in support for real-time ray tracing, a rendering and lighting technique for photorealistic graphics that gaming companies are starting to introduce this year

19 of 195 comments (clear)

  1. AMD by MachineShedFred · · Score: 4, Insightful

    AMD: your market share is going to be rising with these prices.

    Holy shit. Seriously, Nvidia?

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    1. Re:AMD by GuB-42 · · Score: 4, Informative

      AMD currently doesn't have cards that match nVidia on the high end. No competition there, nVidia is free to overprice.
      The only thing nVidia has to do in order to compete with AMD is to drop the price of their 1070s. Something they probably won't do because they don't want to compete with themselves just to piss off AMD.

      It is not an new situation: nVidia occupying the high end with high priced, high performance cards and AMD occupying the midrange with good value cards is typical.

      Right now, I am not a fan of AMD's discrete GPUs. Their APUs are great though.

    2. Re:AMD by laffer1 · · Score: 3, Interesting

      Blame crytpo currency. While the demand is dying on that front, it proved to NVIDIA and AMD that they can charge more for graphics cards and get away with it.

      --
      MidnightBSD: The BSD for Everyone
    3. Re:AMD by Tough+Love · · Score: 4, Insightful

      AMD's strategy makes sense, they are now concentrating resources on exploiting their Ryzen advantage while starting to develop their brand new Epyc server market. On the GPU side they just continue to bang out parts on the mature 14nm process which gets cheaper the longer they run it. RX 560/570/580 cards remain highly respectable products, giving AMD the luxury of either fattening their gross profit clawing back more market share. They seem to be steering a middle course, with retail prices slowly coming down and market share slowly coming up. The stage is set for a showdown at 7nm in late 2019.

      Personally, AMD vs NVidia is a no brainer because:
      1) the open source AMD drivers are awesome
      2) Vulkan/DX12 are taking over, I don't care about obsolete 3D engines running a bit slower
      3) fuck NVidia.

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    4. Re:AMD by Tough+Love · · Score: 3, Insightful

      AMD card prices aren't exactly bargains either.

      Getting there. RX 560 cards are running $130-140 now and RX 580 around $225. When 580 gets down to $200 it's definitely a bargain, and even as it is, it's hard to complain.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    5. Re:AMD by Tough+Love · · Score: 2

      FSM knows AMD isn't up to the task

      You need to get some of that Vulkan. If I was into VR I would not be trying to optimize my hardware for an obsolete rendering model.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    6. Re:AMD by AmiMoJo · · Score: 2

      Freesync is better than NVidia's proprietary crap too.

      Don't know if it is still true but AMD seemed to be a lot faster for compute tasks a couple of years ago too.

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    7. Re:AMD by leathered · · Score: 2

      > no killer game

      You seriously need to experience Elite:Dangerous in VR.

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  2. Nvidia must be drunk off that crypto wine by JoeyRox · · Score: 3, Insightful

    Now that GPU sales demand for cryptomining has all but disappeared they're looking for a honey pot to replace it with. Good luck.

  3. Re:FP16 support by Anonymous Coward · · Score: 5, Funny

    Wake me up when the consumer cards can do accelerated 16-bit floating point math.

    you might want to wake up because it is part of the announcement.

  4. Poor Value by mentil · · Score: 5, Informative

    The RTX 2080Ti has 19% more FLOPS than the 1080Ti... and costs 54% more money.
    NVIDIA emphasized the new raytracing performance, presumably to deflect that fact.

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    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:Poor Value by exomondo · · Score: 2

      The RTX 2080Ti has 19% more FLOPS than the 1080Ti... and costs 54% more money. NVIDIA emphasized the new raytracing performance, presumably to deflect that fact.

      Or perhaps it's not just about FLOPS? The 1080Ti lacks RT cores and Tensor cores but if raw FLOPS is all you care about then yes there are better value options.

    2. Re:Poor Value by mentil · · Score: 2

      Older games are unlikely to add raytracing support (a couple like FF15 are, though) so that won't affect those titles. Most indie games/VR titles won't have the budget for adding nvidia-specific graphics options. If the RT cores can be used for audio tracing that might be compelling for VR. It's unclear what the tensor cores would be used for in games aside from antialiasing and raytracing denoising.
      Unless the next consoles support it, it'll likely remain a niche feature only supported by a handful of AAA games.

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    3. Re:Poor Value by darkain · · Score: 3, Interesting

      The check/egg problem was already solved with this generational upgrade, actually. nVidia worked with Epic to include RTX support directly into the Unreal 4 engine already. Microsoft already updated DirectX 12 for RTX support. Game studios have had access to the hardware in one form or another for a while now. During the presentation they listed a bunch of games with RTX support, several titles are already on the market and simply getting an upgrade.

  5. Without open source drivers, not for me by ffkom · · Score: 4, Insightful

    Pay $$$$ for a gfx-card that I can trash as soon nVidia loses interest in releasing their proprietary closed-source driver? No, thank you. Even if the GPUs from Intel and AMD are slower, I know I will be able to compile a contemporary kernel with a driver for them, also tomorrow.

  6. Re:dedicated AI chip? can it help solve big issues by TeknoHog · · Score: 2

    I wonder what is possible when chaining all these tensor cores together in a block-chain, super computer, or bot-net...

    Can you imagine a Beowulf cluster of those? More importantly, though, are they Turing complete?

    --
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  7. Re:1080s by fluffernutter · · Score: 2

    If I buy a card that works for me for $299 versus a card that works for me for $599 I'm saving money because they both work for me.

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  8. Re:Confusing by fluffernutter · · Score: 2

    I'm just referring to a comment higher up. I asked if the 1080s were coming down in price and someone asked why I would buy 2 year old technology. Honestly, I know technology but I don't build a gaming PC very often. I am now in the market for one but AI and cryptocurrency have really messed up the GPU market. I'm a bit lost. Guess I need to read a lot more articles.

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    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  9. Re:FP16 support by Mal-2 · · Score: 3, Funny

    Green Day is for American Idiots.

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