Netflix Is the Latest Company To Try Bypassing Apple's App Store (marketwatch.com)
Netflix is testing a way for users to register and pay for the streaming service while bypassing Apple's app store and hefty commission fees. MarketWatch reports: Netflix is looking into a new sign-up approach where users in some countries are no longer able to register for streaming service. They are being redirected to the mobile web version of the app and asked to enter payment details with Netflix directly. The test is running in 33 countries, not including the U.S., through the month of September, according to TechCrunch. This comes just months after Netflix in May made billing through Google Pay unavailable to new customers, though current subscribers that pay via Google Play can continue to do so until they cancel their accounts.
They're not for business tools, Apple is toys for rich kids who are too cool to use commoner toys.
They're not bypassing the app store, they're bypassing the in-app payment infrastructure.
Of course you can do it. Amazon's been doing that since the kindle app came out.