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Bill Gates Argues 'Supply and Demand' Doesn't Apply To Software (gatesnotes.com)

"Not enough people are paying attention to this economic trend," writes Bill Gates, challenging the widespread use of forecasts and policies based on a "supply and demand" economic model. An anonymous reader quotes the Gates Notes blog: Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce. Unlike the goods that powered our economy in the past, software is an intangible asset. And software isn't the only example: data, insurance, e-books, even movies work in similar ways.

The portion of the world's economy that doesn't fit the old model just keeps getting larger. That has major implications for everything from tax law to economic policy to which cities thrive and which cities fall behind, but in general, the rules that govern the economy haven't kept up. This is one of the biggest trends in the global economy that isn't getting enough attention. If you want to understand why this matters, the brilliant new book Capitalism Without Capital by Jonathan Haskel and Stian Westlake is about as good an explanation as I've seen.... They don't act like there's something evil about the trend or prescribe hard policy solutions. Instead they take the time to convince you why this transition is important and offer broad ideas about what countries can do to keep up in a world where the "Ec 10" supply and demand chart is increasingly irrelevant.

"What the book reinforced for me is that lawmakers need to adjust their economic policymaking to reflect these new realities," Gates writes, adding "a lot has changed since the 1980s. It's time the way we think about the economy does, too."

12 of 237 comments (clear)

  1. Companies don't share by fluffernutter · · Score: 4, Insightful

    The problem is that companies are not sharing the cost benefits of technology, period. Case in point, eBooks are less expensive to produce, yet they usually cost more than the real book.

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    1. Re:Companies don't share by Anonymous Coward · · Score: 5, Insightful

      A bit of a background on book prices. The bottomline is that they are far too low.

      Apart from a few very prolific and highly advertised best-seller authors, for most authors book prices are way too low in comparison to the amount of work that goes into writing a book. To me as a hobby author writing a novel takes 1-2 years of full spare time dedication - basically all the time during every weekend. (That's about equivalent to 1/2 year as a full-time author, which is often stretched to a year for better quality control.) Publishing at Amazon, which everybody hates and despises but is the only place where you can actually make sales, at a competitive price gives me a profit of about 80 cents per book. You can calculate yourself how many sales I'd have to make in order to make a living of that, and authors at publishers get much less per book, of course.

      Add to this that everybody hates Amazon and that ebooks are inferior in terms of anything that is part of the art of book-making but not content (typography, page geometry, design, cover design, illustrations), and it should become obvious why nobody who writes or publishes books has a particular interest in making ebooks super-cheap. Books are already much too cheap in general if you look at their production from a business point of view. That's also the reason why small publishers die and only large ones like Random House prevail. I'm not making any claims about whether that's good or bad, I'm just saying that's the way it is.

    2. Re:Companies don't share by arth1 · · Score: 4, Insightful

      These days it also seems to involve a persistent long-term effort to provide bug fixes and security updates for software that's already been produced.

      And here is where supply/demand kicks in again. The demand isn't for the copy of software, but for humans: Customer support, quality control and management that can understand the problem a customer has, and developers who can maintain other people's old code. Those are in limited supply, and far from free.

    3. Re:Companies don't share by JaredOfEuropa · · Score: 4, Insightful

      Software that is sold/licensed involves a complex licensing system that requires tracking and monitoring of software licenses to prevent the end-user from exploiting free copies.

      That... sounds an awful lot like having to pay for the ammo used in your own execution. "We could distribute this software - almost - for free, but we incur enormous costs enforcing these licenses. And lawyers ain't exactly free, you know". That doesn't sound right.

      These days it also seems to involve a persistent long-term effort to provide bug fixes and security updates for software that's already been produced.

      That's fair enough. You could also charge for updates though. As for the companies' profits, of course they seem to want to maximize them so the next step is that you'll have to pay a monthly rent for that piece of software that has a near zero marginal cost to produce...

      --
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    4. Re:Companies don't share by mysidia · · Score: 4, Insightful

      eBooks are less expensive to produce, yet they usually cost more than the real book.

      They're not just less-expensive... there's essentially no "aftermarket" --- you don't see a market for "used eBooks" people already ready -- because of DRM there's essentially no way to lend them to friends (except when provided with restrictions as a gimmick) or sell off eBooks you already read.. So the publishers have less competition for their readers, essentially captive audience, and the product in consumers' hands has less worth due to inherent lack of resale value --- also less material cost than physical book and not being readable without electricity, working reader tool, etc.

  2. Re:We must all worship the backdoor socialism by ThosLives · · Score: 5, Insightful

    The thing people have wrong about software is that it's not the copy of the executable that is the scarce and valuable resources - it's the programmers (although, decreasingly so; actual coding is indeed becoming a commodity) and, more importantly, the expertise of knowing what kind of software to make and the knowledge of how to best use that software.

    There is still supply and demand in an "information economy" - it's just that people tend to misidentify the thing that is scarce.

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  3. Billy? Is it senility or ... by Opportunist · · Score: 4, Insightful

    You just explained what we obviously knew for at the very least 120 years, since it's basically the reason behind the Berne Convention.

    Did you just run out of stuff to say, or what's the motivation behind it?

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  4. Re:FOSS is all-out marxism at its best. by OzPeter · · Score: 4, Insightful

    Everyone contributes what they want, everyone takes what they need and the world improves over it.
    You can only have that with digital goods that can be multiplied instantaniously with basically zero cost.

    That's why proprietary software always dies out in the long run and loses over to FOSS eventually.

    While I agree that FOSS has its place, I think you are overestimating its capabilities. There are many closed source programs that will never be made FOSS for various reasons. As an example my day job involves writing code for GE Rx3i PLCs using GE's Proficy Machine Edition. This is a closed source IDE targeting a specific companies custom hardware. And while it keeps me busy I know that GE only has a small market share - meaning that there is no huge demand to replicate its code (even if possible) so there will never be any FOSS version. And from an end user business sense the IDE is basically a tool of the trade that can be easily written off in the process of using it to generate revenue.

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  5. Of course it doesn't by nine-times · · Score: 4, Insightful

    Obviously software doesn't follow the old rules of supply and demand. Going back to the invention of copyright, the idea was to allow authors to create artificial scarcity of something that could be easily replicated. It was to take a thing of virtually unlimited supply, and shoehorn it into the model of supply and demand.

    And though it's not really a "software" problem, the copyright system stops working when the cost of replication goes from "extremely cheap" to "virtually free". We've tried to keep the shoehorn by inventing DRM and making new laws, but it's not really working.

    Worse, it's detrimental to society. The indefinite extension of copyright, combined with DRM and incompatibilities, means that we're going to lose the history of our intellectual works. You can still look at a 500 year old painting or read a 500 year old book, but it's not clear whether you'll be able to try current software or play current video games 500 years from now. It's a problem that, unfortunately, it doesn't seem to be a problem that people are considering when they create DRM or modify copyright law.

  6. Re:One word -- support. by DontBeAMoran · · Score: 3, Insightful

    On the contrary. Support is where you should be making your money.

    On the other hand, when support is you main income then you'll do everything you can to make your software complicated and hard to use.

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  7. Re:Gates is wrong, obviously. by PPH · · Score: 4, Insightful

    every maker of a piece of proprietary software has a monopoly on that software

    It's called rent seeking. And I don't think Gates really missed it. He just tip-toed around his industries need to control supplies so as to maintain profits. Lest some governments wake up to that and implement taxes and regulations to discourage it beyond a reasonable return on investment

    Heaven forbid we go to a VAT tax, where companies with zero cost products end up paying stiff taxes. Or patent/copyright terms are reduced to encourage competition. Or 'intellectual property' is assessed actual property taxes.

    --
    Have gnu, will travel.
  8. Why the hate? dumbest comments I've seen recently by FeelGood314 · · Score: 3, Insightful

    Seriously half the commenters are so wrapped up in virtue signalling that they didn't even bother to try and understand what has been said. Two points were made:

    1)The marginal cost to software (and books, and movies and some financial services) is almost zero. Yes, there is some small cost to produce a physical copy and licensing might cost pennies. Patches are not a marginal cost, you create the patch whether you sell one or one million copies. Customer support is customer support it is separate and most software I use, I've never used any support for.

    2) And this is the big point. The part of the economy that works on this new model of low or almost zero marginal cost is now significant.

    2 is new and it has significant impact on how the economy will function and we need to change regulations and other behaviours because of this.