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Magic Leap is a Tragic Heap, Says Oculus Cofounder (palmerluckey.com)

Palmer Luckey, the co-founder of Oculus, has something to say about the competing Magic Leap gear. He writes: The title of this review was carefully chosen, not glibly. I want what is best for VR and all other technologies on the Reality-Virtuality Continuum, Magic Leap included. Unfortunately, their current offering is a tragedy in the classical sense, even more so when you consider how their massive funding and carefully crafted hype sucked all the air out of the room in the AR space. It is less of a functional developer kit and more of a flashy hype vehicle that almost nobody can actually use in a meaningful way, and many of their design decisions seem to be driven by that reality. It does not deliver on almost any of the promises that allowed them to monopolize funding in the AR investment community.

19 of 151 comments (clear)

  1. Translation by Opportunist · · Score: 4, Funny

    Dammit, I wanted that VC money!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Translation by Junta · · Score: 5, Insightful

      Eh, Oculus had plenty of VC money and plenty of money in general. I doubt he has much room to *personally* be jealous of investment in them.

      However, VR has been a very uncertain endeavor, and whatever chances it has had/will have of succeeding can be seriously harmed by a company getting a lot of attention, setting themselves up as a *huge* part of the perception of the industry, and then botching it to turn people off of dealing with that industry.

      For example, little of this sort of thing was said by Oculus folk about SteamVR, Windows Mixed Reality, or Google Daydream because all of those seemed to be doing the right sort of thing and setting the right sort of expectations. Substantive improvements without going crazy overboard with the hype. The general philosophy has been to support the tide to rise all ships rather than to be overly critical of each other..

      If the industry rolled with Magic Leap's claims however, then any blow back Magic Leap receives would carry over to the industry at large. There is very good reason to distance Magic Leap's efforts from the industry at large.

      --
      XML is like violence. If it doesn't solve the problem, use more.
    2. Re:Translation by Narcocide · · Score: 2

      Yea, here's the thing though. Occulus blew it too. Sure, they had a demonstrably usable product but they also suckered investors, took developers for a huge ride, lied about their intent to support Linux, and ultimately failed to deliver something anyone but Facebook can care about.

  2. Re:you didn't give me YOUR money by gravewax · · Score: 4, Interesting

    well yeah, kinda understandable given the amount that went to ML for the overhyped crap they have produced. I would be kinda pissed too if I was in that industry and fighting for investment with a real product and watched it all go to them.

  3. Re:you didn't give me YOUR money by JaredOfEuropa · · Score: 5, Informative

    IIRC Oculus didn't have that much trouble getting funded, for both their initial product and subsequent developments. The article reads as a fair rundown of what Magic Leap is about and how it stacks up to the hype. Conclusion: it doesn't. Magic Leap had all the hallmarks of a classic Silicon Valley scam: incredibly impressive mock-ups coupled with impenetrable secrecy and no details on their actual product whatsoever, landing a few big fish in VC funding and dropping their names to convince other investors to attend their privileged, exclusive dog&pony shows. They promised a world-shaking game changer in AR technology, and turned out to be a mediocre also-ran with pretty much no new tech to offer. If I were one of the investors, I'd be cranky too.

    So yeah, I'd rather have seen all that funding go to Oculus instead... except that they're now owned by Satan.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  4. Re:you didn't give me YOUR money by phantomfive · · Score: 2
    Almost anyone else's review would have been better here. After all his hyperbole, at the end of the article he has this to say:

    "The product [magic leap] put out is reasonably solid,"

    So actually what he says is it's not bad as a first iteration of a hardware/software system. Indeed, he is upset and wants to portray his competitor in a bad light.

    --
    "First they came for the slanderers and i said nothing."
  5. VR != AR by sjbe · · Score: 3

    Palmer Luckey, the co-founder of Oculus, has something to say about the competing Magic Leap gear.

    Founder of company bashes competitor. News at 11...

    It is less of a functional developer kit and more of a flashy hype vehicle that almost nobody can actually use in a meaningful way, and many of their design decisions seem to be driven by that reality.

    That is unfortunately a fair description of most VR technology that has ever been developed in the last 30 years. The hype has always exceeded the reality substantially even as far back as the early 1990s (see the movie Lawnmower Man back in 1992 for an example of the hype train in the form of a terrible movie). Understand that I used to make my living with VR tech and it has a soft spot in my heart. But the market potential of VR has been blown WAY out of proportion to the reality of it. AR is a huge market. VR not so much, particularly the bits requiring an immersive headset. Where VR is useful it's incredibly helpful but literally every application of it is the very definition of a niche market.

    It does not deliver on almost any of the promises that allowed them to monopolize funding in the AR investment community.

    AR != VR so I'm not really sure what he's on about. If investors are confusing the two then they are morons. But frankly most of the AR investment seems quite healthy because it's being done by companies like Google, Apple, and the like. You'll note that aside from Facebook, none of the other big tech companies are worried much about VR but they are spending a LOT of money on AR because there are vast, obvious, and hugely profitable applications for the tech. The closest VR comes to a mass market application is for games but even that is still a pretty small population segment and market compared to AR technology. AR tech includes all sorts of location aware smartphone tech, heads up displays, self driving and driver assisting car tech, warehousing, skilled trades, and so much more. VR is useful for some games and a few niche simulations like flight simulators and other training applications plus a bit of marketing. I'm not saying VR is useless, just that it's a smaller market opportunity than AR. Orders of magnitude smaller.

    1. Re:VR != AR by thegarbz · · Score: 2

      That is unfortunately a fair description of most VR technology that has ever been developed in the last 30 years. The hype has always exceeded the reality substantially even as far back as the early 1990s (see the movie Lawnmower Man back in 1992 for an example of the hype train in the form of a terrible movie).

      In the past I would have agreed with you, but at present the situation is very different. There's a variety of very solid products out there and several very solid SDKs as well. What we are seeing currently is nothing at all like the toys of the past with games, big platforms, and even the bloody porn industry getting in on the action.

      VR is smaller than AR in the same way that desktop home PCs are smaller than workplaces. You're conflating two very different target markets. In the consumer space VR is far larger than AR and so far have done a far better job at demonstrating adoption, and technological readiness.

    2. Re:VR != AR by jbmartin6 · · Score: 3, Interesting

      What are some of the niches where VR is incredibly useful? Not mocking, I'm curious and it sounds interesting. I can't think of any, but I have virtually (ha ha ) no knowledge of the current state of the technology. Surgery maybe?

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    3. Re:VR != AR by TomGreenhaw · · Score: 2

      Having used Oculus for a while, I think everyone who has not is missing something important. One of the best use cases is watching Netflix and other video privately. While these devices are sold for their VR capabilities, they are really head mounted displays.

      Key applications for these head mounted displays have no motion sickness issues.

      VR and AR are very much related. The Oculus Gear VR, that lets me use my Samsung Note Phone for the display, has a Pass Through Mode where you see the real world through the phones camera. Its not crazy useful, but is a glimpse of what is coming.

      As soon as they get lighter and have higher resolution, head mounted displays will clearly be a "Next Big Thing"

      --
      Greed is the root of all evil.
    4. Re:VR != AR by caseih · · Score: 2

      I have the HTC Vive. I don't do much gaming at all, but the one thing I do use it for, and the reason for which it was purchased, is for architectural modeling. Used it to show me my kitchen remodel long before it was even started. Just a few minutes in VR showed me that the layout chosen would work very well, given the space constraints. When we built and installed the cabinets, everything looked exactly as I expected, because I'd seen it many times in VR. This is one area that I think is perfect for VR. AR would also be a good fit for this type of thing, as you could stand in the actual room you want to remodel and overlay the new design over what's already there. But straight VR is pretty great for this also, particularly for things that don't exist yet, like a house you'd like to build.

      We've modeled several new houses in Sketchup and viewed them in VR. Great for someone trying to design and build a house as you can walk through it and immediately see what works well and what doesn't. It's a natural extension to 3D design. Given a large enough room (say a warehouse floor), a person could walk around an entire house plan. I could see this being incredibly valuable for architecture firms, or even local home building companies.

      I have also used VR to model mechanical mechanisms (static at this point), which is pretty cool. It's interesting to create some mechanism or piece of farm machinery and then see it in VR. In one instance, due to a setting in the viewer software, I noticed that a shaft was 1/8" offset from the bearing it was supposed to go through. So you can see little details like that.

      It's also very interesting to see reconstructions of long-lost, ancient architecture in VR. So it can be an educational tool also. But there's no real money in educational uses, so there's not much being produced in this vein, at least the kind of exploratory, fully-immersive recreations that I'd love to use. Just exploring ancient Rome would be amazing I think.

      So VR is very much applicable to engineering, architecture, and historical uses. Gaming, well, that loses its novelty quickly.

  6. Re: you didn't give me YOUR money by Anonymous Coward · · Score: 2, Interesting

    That.. And a lot of people I know bought occulus for the cross platform support. Then they dropped Linux.

    Really hope HTC vive beats the crap out of them long term.

  7. Seriously? by Jason1729 · · Score: 4, Interesting

    Is Palmer Luckey talking about Magic Leap or Oculus Rift rift here?

    The way he blew the Rift launch is one of the most epic failures in tech history. To start with so much hype and so much VC and such a market lead. Then to putter around wasting years, pissing off the fanbase with constant delays and a complete lack of communication, string people along expecting a launch any day a year before the product hit the street. Then to release it at more than double the price he had said it would cost and completely kill the early adoption, handing the market to the competition that was at one point years behind. Only to have repeated price cuts the first year as nobody cared to buy at his insanely high price point. And let's not forget him selling out to facebook in the middle of all this.

    Palmer Lucky has got to be one of the last people anyone should be listening to in the VR industry.

  8. Re:you didn't give me YOUR money by chill · · Score: 4, Insightful

    The full quote:

    The product they put out is reasonably solid, but is nowhere close to what they had hyped up, and has several flaws that prevent it from becoming a broadly useful tool for development of AR applications.

    What he's actually saying is it's not bad -- compared to the state of the art three years ago. Given that the company was hyping this as the AR equivalent of Mr. Fusion, what they delivered is woefully disappointing.

    --
    Learning HOW to think is more important than learning WHAT to think.
  9. Re:you didn't give me YOUR money by phantomfive · · Score: 2

    What he's actually saying is it's not bad -- compared to the state of the art three years ago. Given that the company was hyping this as the AR equivalent of Mr. Fusion, what they delivered is woefully disappointing.

    Nah, what he's actually saying is, "Buy my stuff, not theirs."

    --
    "First they came for the slanderers and i said nothing."
  10. Re:you didn't give me YOUR money by thegarbz · · Score: 4, Interesting

    So actually what he says is it's not bad as a first iteration of a hardware/software system.

    Well aside from the fact that you cut off the most relevant parts of the quote (sentences stop with a full stop not a comma), even if they did put out a solid product that wouldn't change anything. They didn't promise a solid product, they promised to change the world and blow minds, sucking up investment capital that could have better spent elsewhere.

  11. Recently, in a related press release: by Pascoea · · Score: 2

    Pappa John's founder quoted as saying: "Pizza hut sucks". Also of note: AT&T thinks Verizon sucks, Ford doesn't like GM, Bing has nothing nice to say about Google, and Bud would like to see Miller in the pit of misery (dilly dilly)

  12. Re: you didn't give me YOUR money by Maury+Markowitz · · Score: 3, Funny

    > And a lot of people I know bought occulus for the cross platform support

    There are dozens of us. DOZENS!

  13. Re: you didn't give me YOUR money by TuringTest · · Score: 2

    Yes, but that doesn't matter, because the core technology (the software ecosystem, platform, and room-scale tracking) belongs to Valve. HTC just provides some industrial assemblage and quality control, which Valve may replace anytime with a different vendor.

    --
    Singularity: a belief in the "God" idea with the "demiurge" relation inverted.