Amazon Reportedly Planning a Free, Ad-supported Video Service for Fire TV Owners (theverge.com)

Amazon is making an even bigger play for the television advertising market with a planned launch of an ad-supported video service specifically for Fire TV device owners, according to a report today from The Information. From a report: The service, which could be called Free Dive, is said to be very close in concept to the Roku Channel, an ad-supported free video service for Roku streaming devices and smart TVs that's helped the device maker grow its platform business. These services tend to offer a random mix of older catalog content, but they're free to stream. The Information estimates Amazon has around 48 million customers who own a Fire TV device, either in the form of a HDMI stick, a more powerful and 4K-equipped HDMI dongle, and the new, Alexa-enabled Fire Cube.