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Two-thirds of India's Smartphone Market, the Second Largest in the World, is Now Run by Chinese Handset Makers (venturebeat.com)

India's smartphone market, which is the second largest in the world (and one of the few markets that continues to show strong growth each quarter), is currently a key battleground for a number of phone makers from China, Taiwan, and South Korea. And increasingly, Chinese phone makers are winning. From a report: Leading the charge is Xiaomi, which last year ended Samsung's five-year-streak as the top phone vendor in the nation. The period between April and June of this year was the fourth consecutive quarter for Xiaomi as the top vendor in India, according to IDC. Xiaomi (29.7 percent market share as of Q2) has aggressively undercut the offerings of its rivals by selling inexpensive but high-quality smartphones in India. A spokesperson for the company said that India is currently its most important market.

In the second quarter of this year, four of the top five smartphone makers were Chinese, according to IDC. In addition to Xiaomi, that number includes Oppo (7.6 percent market share), Vivo (12.6 percent), and Transsion (5 percent). Together with other Chinese phone makers such as Lenovo, the group held two-thirds of the local smartphone market in the second quarter, IDC said in a report published last month. Less than three years ago, the aggregate market share of these companies was under 15 percent in India. [...] Indian smartphone makers Micromax, Karbonn Mobile, Lava, and others together held about 46 percent of the market in early 2016.
Per the report, Chinese players were originally the design and hardware (ODM) partners of Indian smartphone vendors. They saw an opportunity in India, and cut the middlemen -- Indian vendors -- and started selling phones themselves. Their offerings were better and more cost-effective. Interestingly, even in the premium smartphone segment -- phones priced at $400 or higher -- OnePlus, a Chinese phone manufacturer, outperformed Samsung and Apple in India in the most recent quarter.

32 of 83 comments (clear)

  1. So, essentially by Anonymous Coward · · Score: 5, Insightful

    Chinese smartphone makers now rule the world's largest and the second largest smartphone markets? That is incredible to say the least.

    1. Re:So, essentially by CaffeinatedBacon · · Score: 1

      it's how the chinese government keeps tabs on its greatest threats..

      No it isn't. I don't think India will let them do that though.

    2. Re:So, essentially by Anonymous Coward · · Score: 5, Interesting

      No cases of malware or spyware has ever been discovered in the large Chinese manufacturer's phones, like Huawei, Xiaomi, Vivo, and Oppo. There have only been accusations, nothing backed up.

      On the other hand, it's been repeatedly shown, and admitted, that American telecom equipment contains back doors. Give that a good think.

    3. Re:So, essentially by Anonymous Coward · · Score: 1

      Exactly. I'd trust Chinese phones before I'd trust apple.

    4. Re:So, essentially by Anonymous Coward · · Score: 1

      >_ Chinese smartphone makers now rule the world's largest and the second largest smartphone markets? That is incredible to say the least.

      No, it's far worse than that (or better, depending how you look at it).

      I'm in South America and we got two cars which were introduced in India first over here. They're sub-compacts in the American terminology, they start simple and are progressively improved, migrating to more expensive tiers as electronics and features are added.

      What's important is that India is an excellent testing ground for new products, because if you can make it in India, there's a good chance you can make it in China and other medium-class markets and afterwards you'll have a better chance to make it in first-world markets like America and possibly even in Europe.

      So, there was a time when one should strive to make it in the USA, but these times now are gone. Now it's India&China, because you can reach a larger market by dealing with just one or two government/regulation set.

      What problems arise from that for Americans? First, it will be now costlier for makers to adequate products for the American market, which will be no longer as appetizing as it once was -- be it because of size or because of adaptation costs (add to that the bothersome need to convert units from worldwide understood SI units to provincial American ones).

      Back to the car example, two automakers short-circuited the English world out of the production cycle. American is closing itself and fighting globalization, but the world isn't saying "don't do that"; instead, companies are saying "fine, let's do it without the Americans". You cannot get a slice of the cake anymore.

      To those commenting on aspects of India cleanliness:

      1. You may do things which are disgusting to them and don't know;
      2. People change, habits change... people use forks, sticks and hands to eat, depending on the situation; we may come to acknowledge India as sophisticate one day (some already do);
      3. Pecunia non olet: an Indian smartphone has no smell.

    5. Re:So, essentially by luis_a_espinal · · Score: 1

      Chinese smartphone makers now rule the world's largest and the second largest smartphone markets? That is incredible to say the least.

      I hate to say it, but it is a sad statement wrt to India (considering the enormous amount of talent in that country) that it could/would not develop a hardware manufacturing base capable of competing with their Chinese counterparts.

    6. Re:So, essentially by Jane+Q.+Public · · Score: 1

      That's utter bullshit.

      Native spyware was found by the US government in multiple brands of Chinese smartphones. The brands included OnePlus, Xiaomi, and ZTE.

      I had a ZTE and I can attest, in my (and others') attempt to root it, it was found to be solidly locked down so the spyware could not be uninstalled.

      Certain models of ZTE, and OnePlus, and Xiaomi "call home" which happens to be in China, and report on your activities. (Hey... Google does it too.)

      The affected models were banned for use by military. And existing ones replaced.

      But... it is also true that certain American telecom equipment has "back doors". This is not disputed. It has been known since at least 1993.

    7. Re:So, essentially by Jane+Q.+Public · · Score: 1

      I'd like to see phones with Google's default surveillance installed similarly banned from military use.

  2. Small surprise, considering the price/performance by Mr.+Dollar+Ton · · Score: 3, Insightful

    I had a Xiaomi 3S for two years, it is still a great phone, I've strapped it to the dog harness for GPS and telemetry when we're in the woods. I moved on to Note 5, also a great phone. Bonus: both are completely open handsets, no hackery to unlock and root, all kinds of roms available.

    Why would I ever look at a walled-garden or a locked phone where I'm getting a lot less but it costs three times more?

  3. What about Apple by Tough+Love · · Score: 2

    What about Apple? Apple’s marketshare in India continues to fall as it hits 1% in Q2

    Whoops, that's not good, in the soon-to-be world's most populous nation.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
    1. Re:What about Apple by Tough+Love · · Score: 1

      Wait, what? Are you an Apple employee?

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    2. Re:What about Apple by mentil · · Score: 1

      Going much higher than 1% would require slashing their profits, and selling at a lower price in India. If they did this, the phones would be exported to Europe en-masse to undercut the ones sold there at a higher price. Carrier-unlocked iPhones aren't otherwise region-locked, so there's little they could do to stop that.

      --
      Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    3. Re:What about Apple by Tough+Love · · Score: 2

      Not exactly the kind of customers Apple is interested in

      But the Chinese Android manufacturers are very interested. Though it may be obvious, let me spell it out: in technology, market disruption always starts at the low end.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    4. Re:What about Apple by Tough+Love · · Score: 1
      --
      When all you have is a hammer, every problem starts to look like a thumb.
    5. Re:What about Apple by SolemnLord · · Score: 1

      Though it may be obvious, let me spell it out: in technology, market disruption always starts at the low end.

      Weird how that's a truism yet the iPod and iPhone were decried for their cost when they were released.

  4. iPhones are too expensive in India by mveloso · · Score: 1

    iPhones are too expensive for the mass market in India, due to huge tariffs.

  5. When you start with a higher price by mveloso · · Score: 1

    When you start with a higher price the price moves even higher.

  6. Marketshare != profits by iserlohn · · Score: 1

    Chinese smartphone makers are succeeding because they are focusing on marketshare only. While component makers understand this an extract profits from the underlying tech these devices are based on. That's the reason why Samsung and Sony make a lot more in semiconductors and sensors than smartphones.

    Huawei is the only Chinese company that can put up a fight in that sense.

  7. Xiaomi Launching in the US by tuppe666 · · Score: 1

    So why not dump them on to 1.324 billion customers nation?! Huawei and Xiaomi must be raking in tons of money while trumpeting their noses at Washington and Pentagon.

    Senior veep Wang Xiang said it was developing US-specific smartphone models with a 2019 launch in mind. It is currently flush with Money from its IPO. The phone in my pocket is a Mi Max 2.

  8. Re:They make phones people can afford by tuppe666 · · Score: 1

    Sadly the Apple's of the world would rather meet their margins then make a cheaper phone. They loose in countries where the people make wiser decisions on buying technology based on what their needs and wallet can afford. Not because it has a fruit on the back of them. People in India are rather agnostic to what brand they buy, just as long as it works.

    Better value phones with compelling reasons to buy, real innovation and Government's/ Media that is not pro-Apple. Actual average costs of phones is being driven upwards, by great value high end phones like the Pocophone F1, and an exciting mid-range market that does more. Apple is fighting back with an LCD model that I suspect gives good margins to vendors, but worryingly for them Chinese companies other than Apple are increasingly cutting these middle men out. I don't believe that they are agnostic about brand, its just Apple as a boutique brand does not have the same draw.

  9. Re:Small surprise, considering the price/performan by Mr.+Dollar+Ton · · Score: 1

    I don't know about "subtext", but the text is actually saying something a bit different, that is, that the Chinese makers have made smart partnerships that allowed them to win market share, and that includes making the smartphones in India:

    In addition to expanding their retail presence in the nation, they have made major investments in local manufacturing and assembly, helping to create new jobs for Indians and opportunities for small and medium businesses... Currently over 95 percent of Xiaomi smartphones sold in India are made in India

    Part of it isn't surprising in a general sense, labor costs in China have been rising consistently (https://i.imgur.com/17xTNTc.png). But the part where they rely on local marketing and logistics expertise from nimbler companies is interesting and unique. Definitely not what Apple is doing in China, for example. It is interesting how this will play out when these manufacturers become global brands. The first generation blindly followed the American way of marketing, but the second and the third one may not. And it is kind of beside the point to ask "what about the domestic makers", given the statistic about the % of phones made by a China brand, but in India.

    The big takeaway for all failed parties, be that Indian, Taiwanese, Korean or US should be that customer satisfaction is most important, and where it is tied not to the "brand", but to the actual phone features, as it should be in a truly competitive market, those that identify precisely what it means and deliver it, win.

  10. Not sure about if that is true by tuppe666 · · Score: 1

    Apple isn't doing well in China either.

    Having looked at the figures. I was surprised Apple is doing so well at 8%...clearly pandering to the Chinese Government is still profitable. Samsung are being demolished...and are desperate for a new strategy. Unlike Apple they are not a Chinese manufacturer. If there is news with China and Apple its they are not kicking butts and taking names. Apple only produce phones once a year, and that will hurt them the rest of the year. The fact it is only .3 percent of total market share and less than .1 to them shows that they have pretty flat growth, but are in the Game. They have a new strategy of producing a cheaper(for vendors) LCD dual sim version as a market. Its clearly a different market from India, and Apple is not in the same position of being a blip in marketshare.

    1. Re:Not sure about if that is true by Jane+Q.+Public · · Score: 1

      Apple is limited in what it can do by the Chinese government. This is no secret.

      Stop thinking China, internally, is anything like a "Western-style" free market. It's not even close.

      It sometimes resembles a free market to those outside the country. But that's merely illusion created for international traders. Internally, it is very tightly government controlled. And there is no "intellectual property" at all... in fact other countries keep having to remind China -- sternly -- that it promised to honor their patent and copyright laws. (It really doesn't care and violates them willy-nilly anyway.)

      Recently someone tried to make a trade with me for an expensive article, by offering in part an "old, but basically unused, looking brand new" Honda gas-powered electric generator. Honda makes good generators, so I was tempted by the offer (he originally offered it in lieu of $800, the rest in cash). I looked up the item online. And you can google it yourself. "Honda EM-3500-GX generator".

      There are lots of them around. And they sure as hell look like Hondas. But I tried to find a manual online (because I wanted to know if it was electric or manual start), and I found nothing. Very strange.

      I called Honda, and yes, it's a cheaply-made Chinese knockoff, made to look like Honda. This is not illegal, INSIDE China. And if you think the Chinese government doesn't know about it, you are very sadly mistaken. It really doesn't care. It's still foreign $$.

      But it *IS* illegal, according to international trade rules, and even some which China agreed to.

      They cheat. Every chance they get. And they laugh at foreigners who get cheated.

    2. Re:Not sure about if that is true by Jane+Q.+Public · · Score: 1

      My story is not intended to be any kind of "proof". It's merely an example.

  11. ChiComm evil by Google by WCMI92 · · Score: 1

    Google does lots and lots of evil. And China is the Evil Empire. The two are made for each other.

    --
    Corporatism != Free Market
  12. Clearly Different by tuppe666 · · Score: 2

    Weird how that's a truism yet the iPod and iPhone were decried for their cost when they were released.

    Except the Mp3 model was a disruptive product, that was significantly better than anything before, well executed against smaller competitors, copying their established interface in a market of fanatics with Media backing, and had a great store in itunes, with amazing marketing; they are a Trillion Dollar company because of its evolution. Snartphones are an established market where smartphones have better value, more innovative products, without the fanatics and Media backing. They have a worse store, running arguably worse OS; worryingly Apples only Unique selling point is IOS. They even get in trouble with consumer groups for putting old hardware in their fixed iPhones, their brand power and halo effect are ineffective, they might even care that Apples phones are produced by rioting workers and children...but worst of all they do not have Monopoly power, without any ground braking innovation. They are going to try with an LCD dual sim phone...and I am not betting against them.

  13. No Donation Necessary by tuppe666 · · Score: 1

    They do not have to work with Trump, The carriers have the power in the US. Chinese companies are already looking at the US with greedy eyes, and are already stating they are interested in entering the market. Xiaomi Senior Vice President Wang Xiang is confident that his company will be able to enter the US market in 2019. In context of this thread they already took India by storm.

  14. Except Google left China by tuppe666 · · Score: 1

    Google does lots and lots of evil. And China is the Evil Empire. The two are made for each other.

    Ironically Google effectively shut down its Chinese operations after it discovered a cyberattack from within the country that targeted it and dozens of other companies. And while investigating the attack, Google found that the Gmail accounts of a number of Chinese human-rights activists had been hacked. It expected Microsoft and Apple to follow suit...but well money. At least Apple/Microsoft is there to actively censoring for the Chinese Government...because blood money.

  15. Re: Why is this bad? by Anonymous Coward · · Score: 1

    Since the 1860 end of the opium wars. Back then, competition meant they were forced to import everything from Europe with military intervention if sales dropped.

  16. Apple Sympathizer by tuppe666 · · Score: 1

    Are crafted by Chinese sympathizers. This story is designed to convince folks to get Chinese phones because it seems like theyâ(TM)ll be the clear winners and no one wants a loser phone.

    Apple is working on the India issue, where do you think those used iPhones you sell back to apple go? They are going to start producing in India.

    I don't think you realise that Apple are a Chinese Manufacture. Ironically you failed to read the article; 95% of phones sold in India by Xiaomi are manufactured in India. India has made it clear they do not want to be a dumping ground for Apples old phones...and at 1% who wants Apple's Loser Phone.

  17. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  18. 5 different brands? by houghi · · Score: 1

    Why not only choose between Samsung and Apple. More would confuse the people, right? /s

    --
    Don't fight for your country, if your country does not fight for you.