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Samsung Plans To Overhaul Its Smartphone Strategy at the Mid-range Price Point (cnbc.com)

Posted by msmash on from the doubling-down dept.

Samsung Electronics plans to overhaul its smartphone strategy at the mid-range price point in order to appeal more to millennials, the company's mobile CEO has told CNBC. From the report: DJ Koh said the South Korean giant is changing its smartphone strategy for its mid-priced Galaxy A series of smartphones amid a slowdown in the handset market. Instead of introducing new technology into the flagship Galaxy S and Note series of devices, Koh said Samsung will look to bring in cutting-edge features to its cheaper models first. The first of these devices will come later this year. "In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," Koh told CNBC in an exclusive interview last week. The move comes amid a global smartphone slowdown with Samsung feeling a bit of the pressure. Sales in its mobile division fell 20 percent year-on-year in the second quarter of 2018 with the company attributing it to lower-than-expected sales of its high-end Galaxy S9 device.

4 of 79 comments (clear)

  1. Features? by Anne+Thwacks · · Score: 5, Insightful

    Never mind the features, just dump the bloat and unlock the boot loader.

    --
    Sent from my ASR33 using ASCII
  2. Flagship phones are too darn expensive by bettodavis · · Score: 4, Insightful

    Going over $1000 USD for a smartphone is just insane.

    The things aren't even different in any notorious way from last year's version. Same screen size, shape, storage, etc.
    And I don't care if the thing can track how many calories I ate just by taking a selfie while eating or tell some wisecracking jokes while doing web searches. Those new "features" aren't worth going $1000 damn dollars.

  3. It's too late by Anonymous Coward · · Score: 2, Insightful

    Smart phones have are getting into the "good enough" stage where they do everything people want them to do, so customers are feeling feel less and less incentive to spend money on an upgrade. Even worse, the "upgrades" increasingly add little more than stupid novelty features that nobody really wants.

    The same thing happened with PCs, laptops and tablets. Smart phones are just the latest ones going down the same path..

  4. Moto G5 Plus cost me just $200 by t4eXanadu · · Score: 4, Insightful

    I bought a Moto G5 Plus for $200 to replace my broken Galaxy phone, and let me tell you: I will never spend more than $400 on a new phone. G5 Plus is a solid midrange phone with good specs and little bloat. Best that Samsung.