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Google Wants To Kill the URL (wired.com)
As Chrome looks ahead to its next 10 years, the team is mulling its most controversial initiative yet: fundamentally rethinking URLs across the web. From a report: Uniform Resource Locators are the familiar web addresses you use everyday. They are listed in the web's DNS address book and direct browsers to the right Internet Protocol addresses that identify and differentiate web servers. In short, you navigate to WIRED.com to read WIRED so you don't have to manage complicated routing protocols and strings of numbers. But over time, URLs have gotten more and more difficult to read and understand. The resulting opacity has been a boon for cyber criminals who build malicious sites to exploit the confusion. They impersonate legitimate institutions, launch phishing schemes, hawk malicious downloads, and run phony web services -- all because it's difficult for web users to keep track of who they're dealing with. Now, the Chrome team says it's time for a massive change.
"People have a really hard time understanding URLs," says Adrienne Porter Felt, Chrome's engineering Manager. "They're hard to read, it's hard to know which part of them is supposed to be trusted, and in general I don't think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone -- they know who they're talking to when they're using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we're figuring out the right way to convey identity."
If you're having a tough time thinking of what could possibly be used in place of URLs, you're not alone. Academics have considered options over the years, but the problem doesn't have an easy answer. Porter Felt and her colleague Justin Schuh, Chrome's principal engineer, say that even the Chrome team itself is still divided on the best solution to propose. And the group won't offer any examples at this point of the types of schemes they are considering. The focus right now, they say, is on identifying all the ways people use URLs to try to find an alternative that will enhance security and identity integrity on the web while also adding convenience for everyday tasks like sharing links on mobile devices.
"People have a really hard time understanding URLs," says Adrienne Porter Felt, Chrome's engineering Manager. "They're hard to read, it's hard to know which part of them is supposed to be trusted, and in general I don't think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone -- they know who they're talking to when they're using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we're figuring out the right way to convey identity."
If you're having a tough time thinking of what could possibly be used in place of URLs, you're not alone. Academics have considered options over the years, but the problem doesn't have an easy answer. Porter Felt and her colleague Justin Schuh, Chrome's principal engineer, say that even the Chrome team itself is still divided on the best solution to propose. And the group won't offer any examples at this point of the types of schemes they are considering. The focus right now, they say, is on identifying all the ways people use URLs to try to find an alternative that will enhance security and identity integrity on the web while also adding convenience for everyday tasks like sharing links on mobile devices.
It's about time we revert back to the future with the AOL keywords we all have been sorely missing from our lives!!!
Paul Lenhart writes words!
Is that most people andor yourself think this is not the actual case.
We know Google are publicly owned and therefore directed by the biggest shareholders and "regulatory oversight".
We know they have been caught censoring people and organizations that go against their agenda. Most recently they censored pro life in Ireland during an abortion referendum there.
There are claims that they generally censor anything right of center or even anything right of the mainstream left in many cases. Btw the mainstream left is really the ultra far right. That's all a ruse.
Why would you think they aren't trying to turn the internet into a dumbed down digital TV platform.
*throws chair*
Escher was the first MC and Giger invented the HR department.
Didn't Dilbert suggest this back in 1998.