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Profile of Apple's Eddy Cue, Who Oversees Company's Internet Software and Services (theinformation.com)

The Information (paywalled) reports: In 2012, Mr. Cue took on even more responsibility when Mr. Cook fired Scott Forstall, then a senior vice president of the iOS software powering iPhones. Mr. Forstall had overseen the launch of Apple Maps, which was panned due to misplaced landmarks, distorted satellite images and other problems. With Mr. Forstall gone, Mr. Cue took over Apple Maps and Siri, the intelligent assistant that launched as a major feature of the iPhone 4S the prior year. From the moment he gained responsibility for Siri, Mr. Cue seemed to lack much interest in it, according to people who worked on the project. When Siri team members presented Mr. Cue with technical data around the performance of the assistant -- an area of frequent criticism of the technology -- Mr. Cue appeared bored and seemed to fall asleep in at least two meetings, said a former Apple employee who was present.

[...] One obstacle for Mr. Cue, in his meetings with television executives, was that he didn't encounter the kind of desperation that made it possible for Apple to sign all the major record labels, then being ravaged by piracy, to iTunes. Cord-cutting -- people dumping their cable and satellite subscriptions -- had not yet emerged as a problem. "Apple kept wanting to use the same playbook, and it's not going to work in the video world," said a former Apple executive who worked on video. Around four years ago, Mr. Cue oversaw development of a version of Apple TV that could integrate with cable services, with the goal of replacing set-top boxes distributed by the likes of Comcast and Time Warner Cable, said a former Apple employee. The Apple TV box -- with a coaxial cable port for plugging into cable networks and software to handle the combination of live and on-demand video -- never launched due to disagreements with the potential cable partners. Apple engineers involved in the product were dispirited, said a former employee.
A non-paywalled source.

40 comments

  1. Dear Apple by Anonymous Coward · · Score: 0

    Go back to making great computers, please.
    Stop messing with things that will only result in a loss of time, money and users.

    1. Re:Dear Apple by Anonymous Coward · · Score: 2, Insightful

      You forgot those stupid "active-wear earbuds" they sell. Those are the domain of your basic white hipster asshole. They let them virtue-signal about how not-racist they are by wearing the "inner city earbuds" but also show off how they're willing to spend $250 on earbuds they only need because their $1000 phone doesn't have a fucking headphone jack.

    2. Re:Dear Apple by Anonymous Coward · · Score: 0

      And they look fucking stupid to boot!

  2. Mr. Cue is right, Siri is boring and useless by Anonymous Coward · · Score: 2, Insightful

    From the moment he gained responsibility for Siri, Mr. Cue seemed to lack much interest in it, according to people who worked on the project. When Siri team members presented Mr. Cue with technical data around the performance of the assistant -- an area of frequent criticism of the technology -- Mr. Cue appeared bored and seemed to fall asleep in at least two meetings, said a former Apple employee who was present.

    And that's exactly how I feel about Siri. I live in a small town where there's basically no internet-connected businesses (i.e. no Uber, for example), the only useful thing on my iPhone is Google Maps for when I go to another town or city.

    1. Re:Mr. Cue is right, Siri is boring and useless by DontBeAMoran · · Score: 0

      Maybe Apple should have a few dozen employees in smaller towns and cities in countries all over the world, because I'm sure they have a pretty skewed view of what people want/need.

      --
      #DeleteFacebook
    2. Re:Mr. Cue is right, Siri is boring and useless by mlw4428 · · Score: 0

      Yes, because Apple has to absolutely care what a minority of the population wants. It should do so at great expense! Come on. Small towns in little shithole flyover states don't matter. Why would they? Apple has enough to focus on actual cities that aren't a stop light and a bunch of rednecks jerking each other off over Donald Trump and the Confederacy days. "This doesn't work for me" is an entitlement mentality.

    3. Re:Mr. Cue is right, Siri is boring and useless by Anonymous Coward · · Score: 0

      You're just oozing with tolerance and open-mindedness.

    4. Re:Mr. Cue is right, Siri is boring and useless by Anonymous Coward · · Score: 0

      they have a pretty skewed view of what people want/need.

      You got it backwards. Apple design whatever products and services and then people are supposed to want/need that. If you feel different about that them maybe you should consider not buying Apple products.

    5. Re:Mr. Cue is right, Siri is boring and useless by DontBeAMoran · · Score: 1

      And you think "I don't care about cities with less than a million people crammed in it" is a healthy way to think?

      And I'm also talking about other countries, where there's maybe only a fww big cities and the majority of the population does not live inside these crammed megapolis.

      I have no idea why you had to add your anti-Trump point of view into your comment, most of the world does not really care about your orange-tinted asshat-in-chief.

      --
      #DeleteFacebook
    6. Re:Mr. Cue is right, Siri is boring and useless by Anonymous Coward · · Score: 0, Offtopic

      And you think "I don't care about cities with less than a million people crammed in it" is a healthy way to think?

      And I'm also talking about other countries, where there's maybe only a fww big cities and the majority of the population does not live inside these crammed megapolis.

      Hell, Apple Maps doesn't work in major cities in the US outside of California. I once tried to use Siri and Apple Maps to get directions to a mall that contained an Apple Store, and it couldn't find the mall. I figured maybe Apple would have special-cased their own stores and tried directions to the Apple Store directly: nope. Never heard of it. Eventually I had to settle on a random store located within the mall that Siri would understand. That got me directions to a hotel across town while displaying my destination as if it were the mall's address. This was in a suburb of a major US city - just one on the east coast, not in California. (East coast US still has the remnants of old city design, so areas with no grid, streets with bends in them, and other things that Apple Maps just can't handle.)

      This also wasn't the only time I've asked for directions and had them lead somewhere other than the destination, despite the address for the destination being displayed correctly on the map. This is just a "thing" Apple Maps does. Still, by the way. At launch and in 2018.

      Apple's main problem these days is that they don't care to listen about problems and ignore all feedback. I've reported multiple issues with Apple Maps. Not a one has even been resolved.

      I have no idea why you had to add your anti-Trump point of view into your comment, most of the world does not really care about your orange-tinted asshat-in-chief.

      Trump Derangement Syndrome is more powerful than the RDF ever was. It's really quite amazing to watch. It's kind of amazing how the Democrats have managed to make Trump seem like the reasonable person in the room. If you're not in the US, it really is that bad: Trump really is more reasonable than the left in the US.

    7. Re:Mr. Cue is right, Siri is boring and useless by AuMatar · · Score: 1

      Given that 80% of the US lives in cities, the US isn't even close to the most urban country in the world, and that money concentrates in urban areas- no that's a waste of time and money.

      --
      I still have more fans than freaks. WTF is wrong with you people?
  3. coaxial cable port with no cable card or usb (SDV) by Joe_Dragon · · Score: 1

    coaxial cable port with no cable card slot or usb port needed to link the SDV tunner for SDV cable systems.

  4. Mr Cue? Queue the billards jokes... by Anonymous Coward · · Score: 0

    How many "Cue ball" and "Cue stick" jokes can we make?

  5. Re:Mr Cue? Queue the billards jokes... by Sebby · · Score: 1

    Right on Cue.

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    AC comments get piped to /dev/null
  6. Mr. Cue sounds like a James Bond villan by Anonymous Coward · · Score: 0

    Ok so we all know Forstall was terrible and made a horrid mockery of things. But Cue has only managed some damage control and Apple while it made a digital assistant (Siri) a household name. It is falling into bed with Cortana as the worst examples of a digital assistant. Apple maps is only slightly better and I still have problems in rural areas and some smaller towns. Its routing is also abysmal and its time estimates don't come close to what Google maps can do.

  7. Sounds like they should have kept Scott Forstall by Anonymous Coward · · Score: 0

    And not made him the fall guy for the “Apple Maps fiasco”.

    Board of directors should have blamed the guy who wanted to can the original (Google) Maps - Tim Cook.

    And the should have also dumped Jony “Make it thinner!” Ive, responsible for bend-gate, removing the iPhone headphone port, and the Mac Book “Pro” Touchbar with its crap-keys, soldered RAM, soldered SSD - all fit the insane pursuit of making it just a few mm thinner. And I’m not a fan a fan of the slow, soft talking product intros, with more pauses than even Obama used.

    I feel better now for saying this. And for having bought a Dell XPS15.

    Apple: call me when you want to make true “Pro” products again.

  8. Forstall's exit beginning of end for Apple by Anonymous Coward · · Score: 1

    It was not the passing of Steve Jobs that ruined Apple. Scott Forstall had been developing the core OS since the days of NeXT. There are no high level Apple executives left that have full comprehension of the architecture. Granted, his personality was problematic, because he is not Steve Jobs, though it is obvious Jobs never had a problem with it, probably saw Mr. Forstall as a smarter, younger version or himself. In the new regime, there was no room for a personality like Forstall, always rocking the boat. Apple was about innovation and risk, right up until the loss of Steve Jobs. With Forstall gone, there will be no more trimming of the system, while the remaining developers will continue to add needless bloat to a system that has not had any major overhauls since the advent of iOS, and there will be no more. What changes will be surface-level only, except for the introduction of ridiculous new features at the expense of the introduction new bugs and security issue, leading to an ineffectie game a whack-a-mole, and one step forward, two steps back.

    Cook is not a bad CEO, and someone with his skills is needed to captain a behemoth like Apple, but his only mistake I can see was he chose yes-men personalities over having a voice of dissent. Only through dissent, conflict and argument, can a product be made more perfect. Concurrence and blind support only serves to wreck products with feature creep.

    1. Re:Forstall's exit beginning of end for Apple by DontBeAMoran · · Score: 1

      +1 million virtual positive mod points.

      --
      #DeleteFacebook
  9. Racial bias towards African-Americans by Anonymous Coward · · Score: 0

    With the dominating prevalence of racial bias towards African-Americans permeating all facets of video entertainment (TV/movies) and the media, DILLIGAF. And BTW, fuck Apple.

  10. Re:Mr Cue? Queue the billards jokes... by JaredOfEuropa · · Score: 1

    Actually, "Mr. Cue" sounds like a new lame name for a voice assistant like Siri...

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  11. Re:Sounds like they should have kept Scott Forstal by Anonymous Coward · · Score: 1

    Agree, last good IOS version was 8 (from 2014) when they still released when it was ready, not when the 1 year after the previous one mark came.

    The last good OS X that didn't had major kernel memory leaks was 10.6.8

    The last good iPhone was the iPhone 5s, so much so that Apple saw themselves forced to release iPhone SE, though they still bugged that with NFC.
    Ever since Timmy Crook/Cock has been on the wheel at apple, the quality of the products has gone down. Scott Forestall may not have been a nice person, but he demanded quality work, just like Jobs in both regards. Never ship it until it is ready.

  12. Musk Says He's A PEDO by Anonymous Coward · · Score: 0

    But thats Elon's new hobby..

  13. Apple, Google, FB = DEEP SWAMP by Anonymous Coward · · Score: 0

    See here: https://www.real.video/5831345857001

  14. Re:Sounds like they should have kept Scott Forstal by DontBeAMoran · · Score: 1

    The last good OS X that didn't had major kernel memory leaks was 10.6.8

    I beg to differ, 10.9.5 has been extremely reliable for me since its release day.

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    #DeleteFacebook
  15. Re:Sounds like they should have kept Scott Forstal by DontBeAMoran · · Score: 0

    Sounds like they should have kept Scott Forstall and not made him the fall guy for the “Apple Maps fiasco”.

    Have you ever seen Scott on stage, presenting stuff? He knew what the fuck he was talking about and was able to present things as well as Steve Jobs himself. So yeah, they really should have kept this guy. The only bad thing he was responsible for is a bit too much skeuomorphism.

    And the should have also dumped Jony “Make it thinner!” Ive, responsible for bend-gate, removing the iPhone headphone port, and the Mac Book “Pro” Touchbar with its crap-keys, soldered RAM, soldered SSD - all fit the insane pursuit of making it just a few mm thinner. And I’m not a fan a fan of the slow, soft talking product intros, with more pauses than even Obama used.

    I also agre with that point. A company should let engineers design products and then you tell your "industrial designer" to make it look pretty, not the other fucking way around.

    As for your XPS15, I keep hearing about that model... is it easy to turn into a Hackintosh laptop?

    --
    #DeleteFacebook
  16. Re:coaxial cable port with no cable card or usb (S by Voyager529 · · Score: 1

    coaxial cable port with no cable card slot or usb port needed to link the SDV tunner for SDV cable systems.

    That's not a given. The article doesn't indicate anything about the technical aspects of the device; CableCARD tuners and set-top boxes still need a coax line.

    I wouldn't be surprised if it had to do with other things. Cable providers know their end users would likely flock to an Apple STB, which they would own outright and cost them tens of millions of dollars in rental fees every year if even a fraction of subscribers moved over to them...and trying to charge the same money for the CableCARDs would draw regulatory attention. Boxes they didn't own would also either require Verizon and Comcast and Cox and Time Warner and Altice to either agree with Apple on a standard for on-demand and PPV programming, or both forego the revenue entirely (which includes UFC and boxing events that can easily cost $100) and make their customers angry at them for the inability to get PPV content. Apple probably would have required additional infrastructure investment in the same way they required it of AT&T for Visual Voicemail, and the nature of how cable TV is sold in America means that attempting an exclusivity agreement would not be beneficial to either company, since Apple would be locking out a market segment who can't switch to the exclusive carrier and conversely, people couldn't switch to them if they wanted.

    So, all in all, *everybody* knows that an Apple TV with a regular cable tuner would absolutely be disruptive to the cable industry...and since the ISPs are not the sort of folk who take kindly to disruption, it's unsurprising that such a product wouldn't get off the ground.

  17. APK must be having a really bad week by Anonymous Coward · · Score: 0

    That retard Alexander Peter Kowalski must be having a really bad week if he is spamming that crap non stop. His retarded ass must have been stomped hard for him to go off like this. Between that garbage and posting fake anonymous support for himself it is no wonder he can't get a working port of his file concatenator to BSD or OS X.

    1. Re:APK must be having a really bad week by Anonymous Coward · · Score: 0

      I don't see apk signing the post you accuse him of. His hosts program works on BSD by binary compatibility for Linux (easy to activate).

    2. Re:APK must be having a really bad week by Anonymous Coward · · Score: 0

      If you're not APK then you are an even bigger fucking retard than that racist antisemitic shit stain. Alexander Peter Kowalski is one of the dumbest people to ever walk the earth and when his retarded ass gets stomped hard he goes and rages out for a few days and starts posting unsigned to make it look like he has support. He will even have conversations with himself where he and the person he is pretending to be use the same shitty grammar, same falsified arguments, same set of words, and same visual style, just like you are doing now. At this point you, Alexander Peter Kowalski, are just trying to convince yourself that you aren't a total loser.

      Face it Alexander Peter Kowalski is a loser and those who support him are even bigger losers. Even his mom knows he is a giant fucking loser as she is now living out her retirement dream of having an ocean between her and her retarded man child of a son. She wanted out so badly she left him the half of the duplex she owned that he lived in basement of when she went back to Poland. Now APK can finally go upstairs but still needs a roommate at age 54 to cover bills so he can afford eat.

  18. Re:coaxial cable port with no cable card or usb (S by Joe_Dragon · · Score: 1

    and when the cable co said to apple that you must make each tv have an full box with cable card rent + outlet fee. Apple pushed back.

    tivo has patents so they can get away with it (min boxes stacked off the main box).

  19. event PPV can go to phone orders & card cost $ by Joe_Dragon · · Score: 1

    event PPV can go to phone orders with added fess loadded with ad's says you know with our box you can order with your remote with no added fees & an cable card can in some system cost $1 less then a full box when you add outlet + card rent + SDV tuner rent

  20. That dude sounds as useless as teats.... by Anonymous Coward · · Score: 0

    on a boar hog.....fire the bum..

  21. Re:Sounds like they should have kept Scott Forstal by Anonymous Coward · · Score: 0

    Have you ever seen Scott on stage, presenting stuff? He knew what the fuck he was talking about and was able to present things as well as Steve Jobs himself. So yeah, they really should have kept this guy. The only bad thing he was responsible for is a bit too much skeuomorphism.

    I liked skeuomorphism, damn it. Decades of work to move us from computers with glowing green text screens, to black and white GUIs with basic icons, to full color glory and fantastic graphics that can represent damn near anything... and then to put that technology into devices small enough to fit in our hands... all that work. But then some designer said "oooh, let's make everything flat!" and the whole fucking industry followed right off the cliff. Damn fool idiots.

  22. Is Mr. Cue a JEW? by Anonymous Coward · · Score: 0

    Khazar Talmudic Jews believe this of all they call goyim/gentiles (any non-jew): Jews = biggest racists of all (for which they "jew guilt" you for no less! They're hypocrites known as thieves all thru history or were Argentines in the 1940 under Peron, Spanish inquistion, France (1306), Egypt (despoiled/robbed by jews), Arabs (pre & post 1948), England (1330 Edward longshanks), Romans under titus, Russia pogroms and Germany who got rid of them from their nations nazi german's too? No. Driven into DESERTS ages ago! Don't wonder why after all those exilings above.

    Should anyone doubt any of this see Jacob Javits' crony Rosenthal spill the beans on it https://www.youtube.com/watch?v=D4zMVZ8HnFI/ where he called all Christianity fools for helping Israel and the biggest scam of all time per their beliefs below from their Talmud.

    This is the province of the synagogue of Satan (Pharisees whom Jesus Christ himself kicked to the curb out of the temple & they killed him for it. Jeremiah did the same to them also + the Essenes could not stand them either breaking away from the pharisee corruption):

    Mark Zuckerberg stole the Winklevoss twins' code for Fakebook (figures as he is a thieving low jew too).

    Maria Abramovic satanist spirit cooker pal of Hillary Clinton the Voodoo queen is a jew https://www.google.com/search?...

    Like Hillary Clinton's mentor Saul Alinsky author of rules for radicals book dedicated to Lucifer

    "Most Jews do not like to admit it, but our god is Lucifer Â- so I wasnÂ't lying Â- and we are his chosen people. Lucifer is very much aliveÂ" Harold Rosenthal http://www.thetruthseeker.co.u...

    Jewish rabbi openly admits to satan worship use white children's blood they kill for passover bread, infiltrating and subverting the catholic church, creating the Jesuit order https://www.youtube.com/watch?... and https://www.youtube.com/watch?...

    Barbara Spectre, a jew, tells everyone it's jews orchestrating the muslim migrant problem in Europe https://www.youtube.com/watch?v=MFE0qAiofMQ/ . No migrant raping of women in Poland. Tons in Sweden. Do the math. Use common-sense. This is to get muslims and other goyim/gentiles to wipe one another out as incompatible cultures that will clash and always have.

    Rabbi A. Finkelstein ADMITS their greatest enemies are ARABS and WHITES (blacks too) whom they wish to kill one another in a 'theater of war' which they find AMUSING https://www.youtube.com/watch?...

    Finkelstein also admits JEWS DID 9/11 (perpetrated by the Mossad & Bebe Netanyahu of ISRAEL) https://www.youtube.com/watch?... profiting by it (and that 3,000 jews employed there did not show up for work that day knowing about it beforehand).

    Finkelstein also admits JEWS are going to destroy the U.S. Dollar and dumping it for other world currencies and gold to destroy the United States.

    George Soros who funds groups to create division in the USA?? A jew. One who sold his own jew people into death for the nazis.

    Zucker now FIRED @ CNN is another frying publicly for lying about "russians" and John Bonifield a producer @ CNN said it is bs. Van Jones did also.

    Bernie Madoff (who made off with everyone's money, especially construction union pensions) shows the thieving nature of the JUDEN!

    Eric Schmidt had to step down @ JEWgle (a jew).

    Adam Schiff (gosh s

  23. Re:Sounds like they should have kept Scott Forstal by DontBeAMoran · · Score: 1

    Oh don't get me wrong, I like a bit of skeuomorphism too, but he just went a little bit too far with it. But not much.
    I also agree that the current "let's make everything flat" trend is complete bullshit that nullifies decades of progress. What's even worst is the new trend of even hiding flat controls and making them look like regular text, we can't even know if we can interact with the fucking things. That's the worst counter-intuitive bullshit I've ever seen and as you say the whole fucking industry followed them right off the cliff. Damn fool idiots, all of them.

    --
    #DeleteFacebook
  24. Aw, poor little Juden shekelboy, lol... apk by Anonymous Coward · · Score: 0

    See subject: Don't worry - the "Golden Calf" of your shekels dries up! I give folks what they want vs. your machinations, lol & THUS I always will win... & you KNOW it.

    * Heck - you're PROVING IT via your EASILY NULLIFIED "Bitch Tactics 'efforts'" which I easily prove are you in seconds by posting your PUNY threats... lmao!

    (You really ARE too STUPID to live... time to FIRE UP THE OVENS again & Zyklon B showers).

    Ever see Dr, Strange? Keep it up, that's EXACTLY what I want "JudenMammu" - you're MY prisoner.

    LASTLY Don't speak for "Everyone" JUDE - you're the HATED minority ALL THRU HISTORY only fooling YOURSELVES, lol - self deluded morons & thieves.

    APK

    P.S.=> Dance little Jude, dance - to MY TUNE as I see you lose all that STOLEN GOLD/SHEKELS, lol - slowly (oh, SO slowly, painfully, as your kind fell into your OWN trap of debt, lol)... apk