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Microsoft is Interrupting Chrome and Firefox Installations To Promote Its Edge Browser in the Newest Windows 10 Build (betanews.com)

An anonymous reader shares a report: If you open Edge and search for "Chrome" or "Firefox" using Bing, Edge's default search engine, you'll be presented with a massive banner informing you that "Microsoft Edge is the faster, safer browser on Windows 10 and is already installed on your PC." Four boxes below then show you how Edge lets you browse longer, and faster, offers built-in protection and built-in assistance. If that doesn't stop you, then Microsoft has a new, much nastier trick up its sleeve -- when you go to install Firefox or Chrome it intercepts the action and pops up a window promoting Edge with the same line about how its browser is faster and safer. It then gives you a blue button to click to open Edge, or a grey one you can click to install the browser you actually want to use. Oh, and this window will keep appearing, unless you go into Settings and stop Windows 10 from offering you app "recommendations."
UPDATE (9/15/18): "After massive backlash by users against this move, Microsoft has finally decided to eliminate the warning message," reports Neowin.

Further reading: Creator of Opera Says Google Deliberately Undermined His New Vivaldi Web Browser.

9 of 234 comments (clear)

  1. Because f*ck you, that's why by SIGBUS · · Score: 5, Interesting

    Every time I think Windows 10 can't get more insufferable, Microsoft reaches a new low. I guess they solved the malware problem - by baking the malware into the OS.

    While, unfortunately, I have to use one Windows 10 system in my office, fortunately it's the only one, and anything else is either Windows 7 or Linux. None of my personal machines have the misfortune of using 10, and as long as they keep doing things like this, none will.

    --
    Oh, no! You have walked into the slavering fangs of a lurking grue!
  2. Hmm... This feels familiar... by Anonymous Coward · · Score: 5, Interesting

    Almost as if MS was slapped down for ... anti-competitive behavior under this same topic: browser integration into the OS.

    Nah. I must be having deja-vu again...

    1. Re:Hmm... This feels familiar... by bobbied · · Score: 4, Interesting

      Almost as if MS was slapped down for ... anti-competitive behavior under this same topic: browser integration into the OS.

      Nah. I must be having deja-vu again...

      Exactly what I'm thinking.. Um, You M$ guys/gals, you may not be old enough to remember, but M$ got slapped pretty hard for anti-competitive behavior with IE in the past in multiple countries. I suggest you tread lightly here.

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  3. Cliche, but true.. by sqorbit · · Score: 5, Interesting

    I made the switch to Linux completely because of the recent updates to Windows. I finally got frustrated enough with dealing with it that both work and home are now completely Linux based, even for my kids. I've in some way been using Linux for years but kept Windows on my work laptops since we entirely based on Active Directory, Exchange and Sharepoint. I always kept Windows at home because a majority of my time was spent either gaming or just watching Netflix so there was never really any motivation to change. Windows 10 gave me the push to change though. A majority of the games I get from Steam are on linux. I play Minecraft with my daughters without issue. Netflix runs fine. RDP works fine for any server work I need to accomplish at work. I know it's cliche and no one really cares that a few users switch, but I was somewhat of a "fan" of Microsoft for awhile. Windows 10 completely destroyed that. Microsoft will continue to hold the market share and there's no worry that they are pissing off their users because they don't have to care. I just wonder if they will ever piss enough people off that someone will step up with a truly viable alternative. For now I'll happily keep Manjaro running (yes, flame on Arch users!)

    --
    Sent from my TARDIS
  4. Is it true or Fake information? by ripvlan · · Score: 2, Interesting

    Is Edge really faster/better/cheaper? Or is that statement fake propaganda?

  5. Re:Whooptie doo by aaronb1138 · · Score: 3, Interesting

    Hell, multiple Chrome ads and web applications actively *force* installation. They even intentionally circumvent centrally managed applications by installing directly into the USER's PROFILE when rights to install to SYSTEM are not allowed. It used to be a huge shitshow when I managed Citrix Metaframe and ZenApp infrastructure because of the combination of circumvention and Chrome's 10,000's of nested folders cache killed roaming profile performance.

  6. desperation by emil · · Score: 5, Interesting

    A company with competitive products in the target markets would not have any need to resort to this kind of advertising. The fact that these ads exist is Microsoft's tacit admission that Windows as a consumer product has failed to compete with Google Android and Chrome OS.

    I needed a cheap Windows system recently, and I was pleasantly surprised that an old corporate desktop with a Win7 Pro license key still activates under Windows 10. This would never have been allowed when Windows was the primary consumer OS, but those days are long gone.

    Microsoft has one choice, and only one, to achieve significant penetration with Edge: open the source. There is nothing else that will help - nothing.

    1. Re:desperation by Joce640k · · Score: 4, Interesting

      I needed a cheap Windows system recently, and I was pleasantly surprised that an old corporate desktop with a Win7 Pro license key still activates under Windows 10.

      Will you be equally surprised when Windows 10 switches to a monthly payment model?

      Because that's the long term plan for still allowing "upgrades" from Windows 7 machines.

      --
      No sig today...
  7. Re:Whooptie doo by The-Ixian · · Score: 3, Interesting

    AFAIK ChromeOS doesn't allow any other browsers at all!

    --
    My eyes reflect the stars and a smile lights up my face.