Facebook Will Open a 'War Room' Next Week To Monitor Election Interference (theverge.com)

An anonymous reader quotes a report from The Verge: Sheera Frankel and Mike Isaac [write from The New York Times]: "Sandwiched between Building 20 and Building 21 in the heart of Facebook's campus, an approximately 25-foot by 35-foot conference room is under construction. Thick cords of blue wiring hang from the ceiling, ready to be attached to window-size computer monitors on 16 desks. On one wall, a half dozen televisions will be tuned to CNN, MSNBC, Fox News and other major cable networks. A small paper sign with orange lettering taped to the glass door describes what's being built: "War Room."

Set to open next week, the conference room is in keeping with Facebook's nick-of-time approach to midterm election preparedness. (It introduced a "pilot program" for candidate account security on Monday.) It's a big project. Samidh Chakrabarti, who oversees elections and civic engagement, told the Times: "We see this as probably the biggest companywide reorientation since our shift from desktops to mobile phones." Of course, the effort extends beyond the new conference room. Chakrabarti showed the Times a new internal tool "that helps track information flowing across the social network in real time," helping to identify misinformation as it goes viral or a surge in the creation of new (and likely fake) accounts.

Comments

Re:I'm not so sure

[Kiuas]

Bugger all happened in 2016, that is the actual evidence. Trolling advertisements, click bait got quite corruptly called political, when it fact it most definitely is not. It simply targets politics to get you to click it, to take you to the actual ad.

This is actually far from true. Here's some of what is known to have happened, the political ads themselves are a minor part of the whole thing:

The Mueller indictment permanently demolishes the idea that the scale of the Russian campaign was not significant enough to have any impact on the American public. We are no longer talking about approximately $100,000 (paid in rubles, no less) of advertising grudgingly disclosed by Facebook, but tens of millions of dollars spent over several years to build a broad, sophisticated system that can influence American opinion.

The Russian efforts described in the indictment focused on establishing deep, authenticated, long-term identities for individuals and groups within specific communities. This was underlaid by the establishment of servers and VPNs based in the US to mask the location of the individuals involved. US-based email accounts linked to fake or stolen US identity documents (driver licenses, social security numbers, and more) were used to back the online identities. These identities were also used to launder payments through PayPal and cryptocurrency accounts. All of this deception was designed to make it appear that these activities were being carried out by Americans.

Additionally, the indictment mentions that the IRA* had a department whose job was gaming algorithms. This is important because information warfare—the term used in the indictment itself—is not about "fake news" and “bots." It is about creating an information environment and a narrative—specific storytelling vehicles used to achieve goals of subversion and activation, amplified and promoted through a variety of means.

2. What kind of content did it rely on?

As the indictment lays out in thorough detail, the content pumped out by the Russians was not paid or promoted ads; it was so-called native content—including video, visual, memetic, and text elements designed to push narrative themes, conspiracies, and character attacks. All of it was designed to look like it was coming from authentic American voices and interest groups. And the IRA wasn’t just guessing about what worked. They used data-driven targeting and analysis to assess how the content was received, and they used that information to refine their messages and make them more effective.

3. Who or what was the operation targeting, and what did it aim to achieve?

The indictment mentions that the Russian accounts were meant to embed with and emulate “radical” groups. The content was not designed to persuade people to change their views, but to harden those views. Confirmation bias is powerful and commonly employed in these kinds of psychological operations (a related Soviet concept is “reflexive control”—applying pressure in ways to elicit a specific, known response). The intention of these campaigns was to activate—or suppress—target groups. Not to change their views, but to change their behavior.

4. What impact did it have?

We’re only at the beginning of having an answer to this question because we’ve only just begun to ask some of the right questions. But Mueller’s indictment shows that Russian accounts and agents accomplished more than just stoking divisions and tensions with sloppy propaganda memes. The messaging was more sophisticated, and some Americans took action. For example, the indictment recounts a number of instances where events and demonstrations were organized by Russians posing as Americans on social media. These accounts aimed to get people to do specific thing