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Apple Will Judge Call, Email Activity To Assign Users a 'Trust Score' (theinquirer.net)
Apple recently updated its iTunes privacy policy page, making mention of a "trust score" it gives iPhone users on how they make calls or send emails. The INQUIRER reports: "To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase," Apple explained. "The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers."
In practical terms, the Cupertino crew will only look at Apple account usage patterns and hoover up metadata rather than more personal, and potentially damning information. [T]he data collection and trust score assigning should help Apple better spot and dodgy activity going on in Apple accounts that aren't in keeping with those of the legitimate users. [I]t's not entirely clear how Apple will use the metadata to actually spot fraud, as it hasn't explained its workings.
In practical terms, the Cupertino crew will only look at Apple account usage patterns and hoover up metadata rather than more personal, and potentially damning information. [T]he data collection and trust score assigning should help Apple better spot and dodgy activity going on in Apple accounts that aren't in keeping with those of the legitimate users. [I]t's not entirely clear how Apple will use the metadata to actually spot fraud, as it hasn't explained its workings.
And all is good. But for every purchase from Amazon, Google, or a competing vendor will cause you to lose some of your trust score. You don't want Tim Cook to not trust you, do you? You might get pushed back a few months in approval of buying that new iThingy!
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
Good to know the technology exchange between Apple and China is a two-way street.