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Facebook's Plan To Let Companies It Buys Live Independently is Over (techcrunch.com)

Jon Russell, writing for TechCrunch: Mark Zuckerberg was quick to realize that Facebook, the largest social network in the world, doesn't have a monopoly on all users nor can it bank on holding its position as top dog forever. Thus he instituted a policy of buying up promising rivals and integrating them into the Facebook 'group' in a strategy designed to be a win-win for all. But by leaving Facebook in abrupt fashion this week, Kevin Systrom and Mike Krieger -- the founders of Instagram -- have shown that the social network's vision of letting acquired businesses operate independently simply isn't feasible. [...] The original idea is a best-of-both-worlds approach: a company's finances are infinitely secured and it can grow as needed inside the Facebook 'family,' with access to resources like engineering, marketing, admin, etc. That was also the plan for WhatsApp, but founding pair Jan Koum and Brian Acton managed four and three and a half years, respectively, at Facebook following their $19 billion acquisition in 2014. VR firm Oculus, another billion-dollar purchase, lost co-founders Palmer Lucky (political scandal) and Brendan Iribe (reshuffled) three years after its deal.

45 comments

  1. Yep, ridiculous model. by Anonymous Coward · · Score: 0

    "Buy out your competition and have them work for you, as them, indefinitely" - Almost as dumb as trusting Zuck with your data in the first place.

    1. Re: Yep, ridiculous model. by Anonymous Coward · · Score: 0

      And the awkward title is hard to read. Indochimp Miss Mash is an idiot!

    2. Re: Yep, ridiculous model. by Anonymous Coward · · Score: 0

      The Stupid American Way Of Writing Titles Has Never Helped, Either.

    3. Re:Yep, ridiculous model. by DontBeAMoran · · Score: 2, Informative

      Zuck: Yeah so if you ever need info about anyone at Harvard
      Zuck: Just ask
      Zuck: I have over 4,000 emails, pictures, addresses, SNS
      [Redacted Friend's Name]: What? How'd you manage that one?
      Zuck: People just submitted it.
      Zuck: I don't know why.
      Zuck: They "trust me"
      Zuck: Dumb fucks

      --
      #DeleteFacebook
    4. Re: Yep, ridiculous model. by Anonymous Coward · · Score: 0

      Miss Mash is trying her best, but she needs Grammarly!

    5. Re: Yep, ridiculous model. by Anonymous Coward · · Score: 0

      Be kind. Not everyone was born with functioning brains. This is more BizX's fault for hiring them. The Arabs knew better.

    6. Re:Yep, ridiculous model. by DontBeAMoran · · Score: 1

      VR is good for games.
      AR will be good for everybody.

      --
      #DeleteFacebook
    7. Re:Yep, ridiculous model. by Anonymous Coward · · Score: 0

      The to person who moderated that as troll: do some research, my friend. Those quotes above are all over the Web.

  2. Because when I think win-win for all by rsilvergun · · Score: 3, Informative

    I think of the dominate player in a space buying up all potential competition with little or no regulatory oversight.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re: Because when I think win-win for all by Brujis · · Score: 0

      Except that can't happen. It is literally impossible.

  3. So what is the problem? by Anonymous Coward · · Score: 0

    facebook is toxic inside?

    1. Re:So what is the problem? by Opportunist · · Score: 1

      Why do you think the inside is any nicer than the outside?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:So what is the problem? by fibonacci8 · · Score: 1

      Why do you think the inside is any nicer than the outside?

      You're right, facebook is toxic on the outside as well.

      --
      Inheritance is the sincerest form of nepotism.
  4. I am altering the deal, pray I do not alter it any by Anonymous Coward · · Score: 1

    I am altering the deal, pray I do not alter it any further.

  5. Worthless by Anonymous Coward · · Score: 4, Insightful

    - have shown that the social network's vision of letting acquired businesses operate independently simply isn't feasible

    Bullshit.

    All it's shown is that the now-billionaire founders of those companies don't like playing second fiddle to Zuck.

    And being billionaires, they don't have to hang around for a paycheck - although they probably hang around for a few years because of golden handcuffs.

    1. Re:Worthless by serviscope_minor · · Score: 1

      Bullshit.

      You need ot rewite the sentance to reveal the true meaning. "feasible" in this case means "not heavily monetized enough" and "not creepy enough with your data".

      Basically they're going to pull them all closer put in more ads, od cross-app user analytics and basically make them nothing ohter than different interfaces to facebook.

      I strongly suspect though that the reason people prefer instagram to facebook is because it isn't facebook. I recokon we'll see declining users of those other services within 9 months.

      --
      SJW n. One who posts facts.
    2. Re:Worthless by drinkypoo · · Score: 1

      If a company is for sale, it's probably because they don't have a route to profitability. If they did, they'd get some investors and follow that route. Therefore, if Facebook buys some company, they probably can't operate it independently... and make a profit. And since Facebook is in the business of making money, it doesn't make sense for them to do anything but roll the other business into their normal operations.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:Worthless by Anonymous Coward · · Score: 0

      If a company is for sale, it's probably because they don't have a route to profitability. If they did, they'd get some investors and follow that route. Therefore, if Facebook buys some company, they probably can't operate it independently... and make a profit. And since Facebook is in the business of making money, it doesn't make sense for them to do anything but roll the other business into their normal operations.

      Not at all.

      If the net present value of your best-case, pie-in-the-ski projections for all your profits for eternity is $10 billion, and someone offers you $20 billion for your company, you sell it.

    4. Re:Worthless by Anonymous Coward · · Score: 0

      If a company is for sale, it's probably because they don't have a route to profitability. If they did, they'd get some investors and follow that route.

      Or the owner just wants to cash out and doesn't want to be involved in the business anymore.

  6. News flash ... by Anonymous Coward · · Score: 1

    Giant greedy corporation buys other corporations and expects to milk those corporations for all they're worth.

    I mean, who is surprised by this?

    Facebook wants data and ad revenue, they have no interest in the privacy policies or plans the companies they buy had before that.

    You sold your company to Facebook for an assload of money, don't expect they'll let you do anything you want forever thereafter. Now we have newly minted billionaires whinging they no longer have creative control because the other asshole billionaire won't give it up.

    You will be assimilated, resistance is futile.

    This is dumb, they were never going to be ran independently forever. Everyone who ever worked for a company which got bought out has known this shit for years, you got bought as an asset to milk for all its worth.

  7. Re:I am altering the deal by DontBeAMoran · · Score: 1
    --
    #DeleteFacebook
  8. I think I've missed a step in the logic by Anonymous Coward · · Score: 0

    Monopolies are a win-win because...

    That's the step I'm getting stuck on.

  9. 3,000% growth is pretty good for a "failure" by raymorris · · Score: 5, Informative

    Buried in the 16th paragraph of the 17-paragraph story:

    --
    Instagram went from 30 million users pre-acquisition to over one billion today, while WhatsApp has more than 1.5 billion active users up from 450 million at the time of its deal.
    --

    Growth of over 3,000% and 300%. What a failure.
    SIX YEARS later, one of the founders decided to retire.
      The entrepreneurial founder decided they wanted to be entrepeneur again, not run an established company.

    The average tenure of a CEO is 8 years, so these leaders stuck around about as long as one would expect in any structure generally.

    Having them go on to other things isn't necessarily a bad thing, either. Like these founders, I enjoy starting companies, and I'm starting to not suck at it. I don't enjoy running a company after it's stable, and I'm not good at that. The people who started a company from zero aren't always the best people to be running a stable company later. For one, their appetite for risk and excitement probably isn't a good match.

    1. Re:3,000% growth is pretty good for a "failure" by alvinrod · · Score: 2

      I think there's some question as to what degree those acquisitions were successful because Facebook left them alone and largely autonomous. Continuous triple, let alone double digit growth is not possible over the long run and eventually you want to be able to transition into a stable company that can keep their product strong. You're right that not everyone who helped start the company is the best person for that, and one could even argue that their talents are being wasted if they're not out trying to make the next big thing.

      However, I suspect that if Facebook tried this same strategy with new acquisitions, they'd quickly find themselves with several investments that don't pan out. I don't know what the ideal time is to allow a big acquisition transition from complete autonomy into being a division of a larger company, but ~5 years seems like a good time frame. Everyone has time to adjust and if there is friction in some areas, there's room to find a workable solution.

    2. Re:3,000% growth is pretty good for a "failure" by Penguinisto · · Score: 1

      Nota Bene: users != revenue.

      Now if their revenue increased at the same rate, that would be impressive... I don't doubt that their revenue did increase, but by how much in absolute dollars/yen/rubles/whatever over that period of time?

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    3. Re:3,000% growth is pretty good for a "failure" by tokengeekgrrl · · Score: 1

      But how many of those users are just spam or fake bot accounts? Seems like once Facebook buys a company they essentially become yet another spam machine of whatever nonsense generates CTR (that's at best, at worst they help distribute malicious payloads).

      https://www.nytimes.com/2018/0...

      "Dovetale said that, on average, 16.4 percent of the followers on Instagram’s top 20 accounts were fraudulent.

      Sylo, which requires influencers to share access to their public and private post statistics, said it had rejected 77 percent of influencers who have tried to register on its platform after their accounts showed issues like abnormal spikes in engagement on posts or a large number of generic, emoji-laden comments that bots are known for."

  10. Family by Errol+backfiring · · Score: 1

    A family featuring an organization diagram with a lot of positions crossed out is usually called a syndicate.

    --
    Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
  11. retire BorgBill by Anonymous Coward · · Score: 1

    Zuck should definitely replace Gates in the Borg icon.

  12. Inevitable by Nidi62 · · Score: 1

    It's inevitable that an acquired company cannot maintain it's independence within a larger organization. Eventually the founder/leader of the acquired company will feel constrained, unable to pursue their own vision, or find themselves at odds with the other leadership. As for the leadership of the overarching organization, they will always make sure that their position, their vision takes precedence. They will rein in a subordinate company that is growing to fast/strong and affecting the core business (which was of course founded/led by the current leadership so they have a vested interest in making sure it stays the core).

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  13. Works in other sectors by Anonymous Coward · · Score: 0

    Berkshire-Hathaway does this - it buys promising companies, and gives them access to cheaper financing from the underwriting float from their insurance businesses. The companies operate independently. It has been very successful. But, I'll bet that Warren Buffet really does a much better job of not meddling than Zuckerberg. Also, I expect the guys that started these companies get restless a lot more than Berkshire's managers.

  14. Re:I am altering the deal, pray I do not alter it by Anonymous Coward · · Score: 0

    I am altering the deal, pray I do not alter it any further.

    What'd Darth Vader ever do anyway to deserve being compared to Facebook?!?!

  15. Comparison fail by Anonymous Coward · · Score: 0

    Exist.

  16. Happens all the time... by CohibaVancouver · · Score: 1

    But by leaving Facebook in abrupt fashion this week

    When a company is acquired, it's almost always the case that the senior managers / founders move on to something new after a "transition period."

    Usually the staff in duplicated admin roles are the first to go (HR / Accounting) followed by those that depart after sales and marketing merge - Senior execs are next.

    Happens over and over and over again the same way - And will continue to do so.

  17. I like IG. Hate FB. by Anonymous Coward · · Score: 0

    If they merge the two, I'm done.

  18. Um . . . duh by Anonymous Coward · · Score: 0

    Who on this earth is naive enough to think otherwise? Millennials? NEWSFLASH: corporations (psst - Facebook is a corporation), are not your 'friend'. Not Apple, not Chanel, not Google, not Tesla, give me a break. They won't stop until they are forced to - this is why non-radical government *is* your friend. If snowflakes and social media don't bring humanity to the brink, I don't know what will.

  19. Revenue from $1.5 million to $x billion by raymorris · · Score: 1

    WhatsApp form 10-Q revenue ar the time of aquisition was about $1.5 million.
    Facebook doesn't officially report the revenue of each app, but a recent analysis in Forbes estimated when revenue of $5 billion when the changes are complete in 2020.

  20. No surprise here. by Anonymous Coward · · Score: 0

    Invariably, if you are the owner/CEO/CFO of an acquired company, you're on an employment contract with the acquirer for a couple of years after the acquisition. After that, more often than not, they're ready for you to go. It appears Facebook puts these guys on 3 or 4 year deals. These guys didn't start their own company to be an employee of somebody else - once the contract is finished, and the lush cash collected, it's time to move on.

  21. sound like? by Anonymous Coward · · Score: 0

    Does this sound like microsoft's embrace, extend, extinguish all over again?

  22. Fakebook,twitter, instagram et al by p51d007 · · Score: 1

    The world would be better of, IMO, without the likes of twitter, Fakebook, Instagram and the like. How much false information, from both sides of politics have ignited such hate and discord in the USA, for one, but around the world? Now, with them "scrubbing" content THEY deem bad, it's just going to make it worse.

  23. facebook is the new yahoo by NynexNinja · · Score: 1

    Yahoo had a long history of buying up companies for billions of dollars and then never doing anything productive with those investments. Facebook is the new Yahoo.

  24. Bye bye Instagram by IGnatius+T+Foobar · · Score: 1

    I use Instagram because it doesn't have the toxicity of F*c*book. If Instagram turns into F*c*book I'll stop using it, and so will most other people.

    --
    Tired of FB/Google censorship? Visit UNCENSORED!