Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide, Study Finds (variety.com)
When it comes to devouring bandwidth online, no company can hold a candle to Netflix. From a report: Netflix remains the 800-pound gorilla of the streaming world: Video from the service consumes a significant 15% of all internet bandwidth globally, the most of any single application. That's according to the latest Global Internet Phenomena Report from Sandvine, a vendor of bandwidth-management systems. Netflix was followed by HTTP media streams, representing 13.1% of all downstream traffic; YouTube (11.4%); web browsing (7.8%); and MPEG transport streams (4.4%). In the Americas, Netflix grabs an even bigger slice of the bandwidth pie, accounting for 19.1% of total downstream traffic. Here's an interesting wrinkle: In this Americas, Amazon Prime Video consumes more data (7.7% of downstream traffic) than YouTube (7.5%), per Sandvine. During peak evening hours, Netflix usage can spike as high as 40% of all downstream traffic on some wireline operator networks in the Americas, per the study, which remains consistent with past studies Sandvine has conducted. Further reading: File-sharing Site Openload Generates More Traffic Than Hulu or HBO Go, and the source study: Sandvine.
The ISP customers pay for receiving said bandwidth, and Netflix pays for sending said bandwidth.
Good thing we removed net neutrality though. Making things more expensive for consumers for no apparent gain is what conservatives do best.